The Company Uniforms of Fashion Designer Naoki Takizawa

Naoki Takizawa designed all the uniforms for the crew of the new Train Suite Shiki-Shima (all photos courtesy Naoki Takizawa)

When the luxurious Train Suite Shiki-Shima launched earlier this month people ogled at its sumptuous bar car, first-class dining room and lounge car with its large windows and couches. But when it comes to the service industry, one design detail that often gets overlooked are the staff uniforms. But this is expected. After all, it’s not a fashion show. The customers are meant to be at the center stage while the staff quietly orchestrate. But behind many great experiences are the people that make them happen. And behind many successful uniforms in Japan is fashion designer Naoki Takizawa.

uniforms for the crew of the new Train Suite Shiki-Shima

Takizwa got his start at Issey Miyake in 1982. After climbing the ranks, he became creative director from 1993 to 2006, during which time he was responsible for producing Steve Jobs’ iconic black turtleneck. In 2010 he spent a year at the helm of Helmut Lang and then joined Uniqlo in 2011 as Design Director.

But there’s an interesting anecdote about Jobs’ black turtle neck that also speaks to Takizawa’s design philosophy about company …continue reading