Japnese kids’ loved and hated fruit and veg

Strawberry People ClubMed Kabira Press Tour

Today’s survey was a look at children’s liked and disliked fruit and vegetables.

My most hated vegetable as a child, Brussels sprouts, are very much a rarity here in Japan, so I suspect not many children have tasted one, let alone have an opinion on them. I think the most interesting result here is how few children actually have disliked vegetables.

When Inside Out (or Inside Head as it was called here) came out in Japan, a scene featuring broccoli was changed to green peppers, because as you can see below, just one percent of Japanese children admit to green pepper love, versus 18% for broccoli.

Here’s some loved and hated strawberries:

Research results

Q1: What vegetables do you like? (Sample size=420, up to three answers)

Carrot 41%
Sweet potato 36%
Pumpkin 34%
Tomato, mini tomato 25%
Corn 20%
Broccoli 18%
Spinach 15%
Radish 15%
Potato 14%
Cucumber 9%
Onion 7%
Mushroom 5%
Beansprout 4%
Cabbage 3%
Aubergine 3%
Green pepper 1%
Turnip 1%
Okra 1%
Taro root (small, hard, slimy potato) 1%
Chinese cabbage 1%
Green onion 1%
Bell pepper 0%
Green beans, runner beans 0%
Garlic chives 0%
Other 5%

Q2: What vegetables do you dislike? (Sample size=420, up to three answers)

None in particular 37%
Tomato, mini tomato 20%
Green pepper 14%
Broccoli 12%
Spinach 10%
Green onions 10%
Cucumber 7%
Garlic chives 6%
Potato 5%
Bell pepper 5%
Pumpkin 5%
Green bean 4%
Aubergine 3%
Onion 3%
Radish 3%
Cabbage 3%
Sweet potato 3%
Mushroom 3%
Carrot 2%
Okra 2%
Turnip 1%
Chinese cabbage 1%
Beansprout 1%
Corn 1%
Taro root 1%
Other 4%

Q3: What fruits do you like? (Sample size=420, up to three answers)

Strawberry 53%
Apple 43%
Tangerine, satsuma 37%
Grape 13%
Peach 7%
Melon 3%
Water melon 3%
Pear 3%
Kiwi fruit 2%
Persimmon 0%
Cherry 0%
Other 9%

Q4: What fruits do you dislike? (Sample size=420, up to three answers)

None in particular 64%
Strawberry 9%
Kiwi fruit 8%
Apple 5%
Tangerine, satsuma 5%
Banana 4%
Persimmon 3%
Pear 3%
Water melon 2%
Peach 2%
Melon 2%
Grape 1%
Cherry 1%
Other 6%

Demographics

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