With today being Coming of Age Day in Japan, let’s look with Macromill Research at what 2018’s new adults think about things.
I was quite surprised to see how low the usage percentage was for Facebook, although I have heard before that in America “only old folk use Facebook”, so I suppose Japan would catch up. I’m not on LINE and only auto-post the blog to Twitter, yet active on both Twitter and Google+, so I suppose I must be one of these old folk!
Here’s a typical scene from around town with the women dressed up to the nines for the Coming of Age ceremony:
Q1: Do you have dream for your future? (Sample size=500)
This figure has been steadily dropping since 2014, when 60.2% had a dream, and is the lowest recorded in the 11 years they have been running the survey.
Q2: Is the future for Japan bright or dark? (Sample size=500)
This figure too has been steadily decreasing since 2014, but still higher than any pre-2014 figure.
Q3: What kind of job would you most want? (Sample size=500)
|Not decided if I will seek work
Q4: Which of the following digital devices do you have? (Sample size=500, multiple answer)
Between 2015 and 2016 the iPhone overtook Android, and now is almost twice as popular.
Q5: Which of the following services do you use? (Sample size=500, multiple answer)
Facebook and Twitter both started at around 50% back in 2013, but as the years pass the gap has steadily grown.
Q6: Do you have expectations and worries regarding AI? (Sample size=500)
|Not at all
Q7: Which new adults do you expect to perform in 2018? (Sample size=500, multiple answer)
||Shoma Uno (male figure skater)
||Fujita Nicole (model, TV celeb)
||Rui Okoye (baseball)
||Hinako Sakurai (actress)
||Satoko Miyahara (female figure skater)