These days it seems as though every notable fashion brand feels the need to include coffee service into their store experience. It’s actually not an entirely new idea, as many New York shops started doing this years ago. From Kitsune, to Deus Ex Machina, and Saturdays Surf, it seems as though selling coffee is the easiest way to sell an entire lifestyle brand to customers. But it wasn’t just New York — independent boutiques in Nakameguro and Daikanyama started doing this years ago as well, and as of late, it seems like this fad is seriously spilling over into the mainstream.
Enter Ralph’s Coffee Omotesando, which opened in the busy shopping area of Omotesando/Harajuku last November. Ralph’s is the charming new addition, which adorns the entrance to the Ralph Lauren flagship store in Tokyo.
Not surprisingly, Ralph’s Coffee originally began as a coffee store connected to the Ralph Lauren 5th Avenue location in New York City (but closed in 2016). Around the same time last year that the New York 5th Avenue Ralph’s closed, the Omotesando location began sporting an adorable emerald green classic car, selling Ralph’s coffee in front of its flagship store. Luckily, that classic car has now evolved into an official brick and mortar shop in the form of Ralph’s Coffee Omotesando where you can now sit and relax for hours.
Ralph’s coffee is sourced from La Colombe Coffee Roasters and is specifically crafted for Ralph Lauren. All of the beans are organically grown and responsibly farmed, which is always nice to hear. …continue reading