Japan’s Valentine Obento On Instagram Have Officially Stolen Our Hearts


You haven’t heard it elsewhere, but we’re pronouncing it official: Obento is the new chocolate. While shops and restaurants are going crazy over what chocolates and special dinner plans to offer to impress their customers, we’ve been noticing another rather silent trend that’s gradually been picking up on social media: the handmade Valentine’s Day obento (packed lunches) that women across the archipelago are now making for their husbands, partners — and quite often children, too.

As of today, there are over 5.4k uploads with the hashtag #バレンタイン弁当 (valentine bento) on Instagram and they not only look incredibly delicious, but we’re just absolutely awed at the skills and creativity demonstrated in these works of art. Here they are, take a look for yourself!

1. This unconditional love in a box

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A post shared by 知里 (@chisato_k0225) on Feb 13, 2019 at 3:23pm PST

Instagram user @chisato_k0225 says she woke up today at 4:30 a.m. to make her husband’s lunch, a gorgeously decorated chirashizushi-inspired obento. The hearts, in case you’re wondering, are made of pickled daikon and ham and we can’t help but feel so touched imagining all the love that’s wrapped up in this tiny box. #Ah-mazing

2. Kiss me baby one more time

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A post shared by nami (@s_wave3) on Feb 13, 2019 at 1:56pm PST

This incredible food art made by @s_wave3 is inspired by common romantic scenes in films, she says, while adding that at her age there’s nothing really exciting going on any longer. If we could make even half of what she’s done here, we can proudly say it’d be a life well lived.

3. Not your ordinary eggs

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