Source: Japan Intellectual Property News
In response to the global trends, the Japanese government announced a policy to strengthen the personal data protection on April 25 2019. It will enhance the right for individuals to demand companies to stop using their personal information. Under the current law, individuals can demand it, only if such data has been fraudulently acquired or used for purposes other than the original intent.
According to a recent news report, a digital satellite broadcasting company SKY PerfecTV! will start on discounting the viewing fee, if you agree to provide your viewing history to other companies. Also, a personal lending company J.Score will start on providing cash or electronic money, or interest rate reduction, if you agree to provide your credit score to other companies.