A Guide to Shibuya 109 – Home of Tokyo’s Youth Fashion Scene

Source: Tokyo Cheapo

Founded in 1979 by the Tokyu company, Shibuya 109 was, in part—initially at least, developed in a spirit of competition. At that time, the Seibu department store chain was already gaining serious traction in central Shibuya, an area known for consumer-heavy culture, so Tokyu thought it was time to muscle in on the action. In doing so they changed the neighborhood’s landscape literally and metaphorically.
|credit|
The history of Shibuya 109
Crafted by legendary architect Minoru Takeyama, 109 was designed to be a new type of department store, one that really challenged the ideologies of what a department store is meant to be. Rather than just a collection of similar stores under one roof, 109 was destined to be a “Fashion Communit

The post A Guide to Shibuya 109 – Home of Tokyo’s Youth Fashion Scene appeared first on Tokyo Cheapo.

…continue reading