SOUR’s Music Video for Hibi no Neiro was the OG of social distancing

Over 10 years ago, art director Masashi Kawamura teamed up with Japanese band SOUR to produce a fantastic music video for their song hibi no neiro (“tone of everyday”). Needless to say, this was before our current reality, in which millions are staying home due to the coronavirus outbreak. In the video, a cast, selected […]

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