For many non-Japanese women, shopping for lingerie in Tokyo can be a little frustrating — from sizing issues to a lack of variety, an abundance of overly cute or kawaii designs, and/or ridiculous amounts of padding in bras. But thanks to the introduction of more international brands, lingerie trends, styles and demands are quickly evolving into something a bit more bold, fashionable, and yes, sexy. Japanese brands such as Peach John, Ravijour and Wacoal are now offering new and improved designs that are sheer, sensual and show a lot more skin and natural curves.
Here are five recommended lingerie brand stores in Tokyo to find a wider variety of sexier, yet simpler underwear you’ll feel and look great in.
Just about two years ago, La Perla opened its first flagship shop in Aoyama, in a very modern and stylish all-glass building. The store looks like an art gallery — an Italian architecture firm intentionally did so, to create a unique, bespoke design. The interior is just as stylish, with all floors communicating a sense of luxury and intimacy with private styling rooms and even a men’s collection on the top floor. A few months later, La Perla opened up a store in Ginza, where the design of the boutique is totally different from Aoyama with shades of amethyst used for the rugs and rich velvet panels that cover the walls. In both stores you can find everything from sexy and unique lingerie to nightwear and even accessories for men and women.
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February kicks in and you know it is happening again: fancy chocolates, romantic dinners, “I heart you” toys and all the beautifully heart-shaped gifts are already in every store in the city. This year, however, you feel more independent and creative and you know that the only way to make other people happy and spread the love is by loving yourself first. So, regardless of whether you’re single or in a relationship, this Valentine’s Day, celebrate romance the proper way by treating yourself to some “I Love Me” time. Here are six things you can do in Tokyo this year for yourself!
1. A full pampering session at Nua
While we’re no stranger to the whole crusty pajama and messy bun look, feeling beautiful on the outside is always a reliable pick-me-up — especially during the colder, post-holiday months. Spread the love (and good skincare) with one of Tokyo’s must-visit beauty salons’ gift cards which you can use for some well-deserved beauty treatment just in time for V-Day (and beyond). Facials, nails, waxing, IPL or SHR services are all delivered by English-speaking therapists using the latest technology. For this Valentine’s Day, Savvy readers can use the code VALENTINES 18 and get 20% off all online eGift cards purchases made before February 15th 2018. The best thing about this gift is that you can also share the love with your friends — buy them a gift card too and treat yourselves together!
To Book: www.nuajapan.com
Price: NUA Gift cards are available for purchase online or in store. Prices begin from ¥5,000, and can be charged in ¥1,000 denominations. Dermalogica and Guinot skin-care products are also available for purchase in NUA salons, with complimentary gift wrapping.
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