Airbnb Inc. said Monday it has signed a partnership agreement with Japan’s largest carrier, All Nippon Airways Co., and its subsidiary, Peach Aviation Ltd., in a bid to solicit more demand for domestic travel.
Under the deal, users will be able to earn extra miles and coupons if they reserve Airbnb properties through websites of ANA or Peach.
Airbnb said in a release that it is the first time the San Francisco-based company has partnered with a Japanese carrier, and said it hopes the collaboration will help raise awareness of the service and what it described as its "new travel style."
Airbnb is stepping up its marketing campaign in Japan since the government in June passed a new law giving the green light to short-term private lodging services. While Japan has no laws specifically outlawing Airbnb-type services, the hotel law lays out conditions few private homes can meet.
