Corrective steps ordered for Amazon Japan over dual pricing
Jiji -- Dec 28
Japan's Consumer Affairs Agency ordered Amazon Japan G.K. on Wednesday to take corrective steps after the major online retailer posted inappropriate dual pricing on its website in violation of the law against misleading representations.

According to the agency, the company posted prices that were higher than manufacturers' recommended retail prices or groundless figures as "reference prices" for some products in an attempt to exaggerate discount rates.

Such violation was recognized for five items, including document folders and "amazake" sweet, fermented traditional Japanese nonalcoholic rice drinks, for which reference prices were posted between October 2014 and July 2017.

The reference price of an amazake product, for example, was set at 3,780 yen, far higher than the actual price of some 600 yen on the Amazon Japan website, the agency said.

On the website, a single product is sometimes offered by multiple sellers, including Amazon Japan itself.

News source: Jiji
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