Popularity of amazake drink keeps growing
Jiji -- May 10
The popularity of "amazake," a sweet Japanese drink made from fermented rice, keeps growing, thanks chiefly to brisk demand from beauty- and health-conscious women.

A nonalcoholic type of amazake that children can drink is also popular.

A series of new amazake products have been launched in recent years. With miso and sake makers starting the production of such drinks, competition is intensifying.

Last year, Nagoya-based miso and soy sauce maker Ichibiki Co. launched small packaged amazake products. It added amazake with salty lemon flavor to its product lineup in February this year, aiming for summer demand.

Medicated liquor maker Yomeishu Seizo Co. started selling amazake that contains a beauty component derived from pineapples.

News source: Jiji