TEPCO deletes hashtag after public outcry
NHK -- Oct 30
The operator of the crippled Fukushima Daiichi Nuclear Power Station has deleted a hashtag it used for Instagram that means to enjoy views of the plant.

Tokyo Electric Power Company, or TEPCO, pulled the hashtag a few hours after it posted photos on its official Twitter and Instagram accounts on Monday. The photos had a caption -- the spent fuel pool for the No.4 reactor -- and the hashtag "Kojo Moe", or "Enjoy views of the plant."

The online community has reacted with sharp criticism of TEPCO for being insensitive.

In response, the utility pulled the hashtag and posted an apology.

TEPCO says several people checked the content before it was posted, but they failed to pay respect to those affected by the disaster.

TEPCO used the same hashtag in the past when it posted photos of its thermal power stations and substations.

東京電力が公式ツイッターで、福島第一原発の写真に「工場萌え」というハッシュタグを付けて投稿し、「配慮不足だった」と謝罪しました。
News sources: NHK, ANNnewsCH
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