ANA unveils meter-wide business-class seats to squeeze out rivals
Nikkei -- Jul 12
Premium travelers on Japan's All Nippon Airways will soon have the option of reclining in their own personal, closed-off space during international flights.

At a push of a button, customers can activate barriers partitioning themselves from the aisles and neighboring passengers. The seating is also equipped with 24-inch monitors capable of playing 4K high-definition videos, a first for any airline, compared to the 17-inch screens now used. The seats, about 1 meter in width, provide double the space of regular business-class seating.

ANA will offer the new seats on connections between Tokyo's Haneda airport and London starting Aug. 2. They will later be available on other routes, such as those serving New York. These amenities are being rolled out in a bid to stay competitive against the rise of budget carriers.

Business class seats ordinarily occupy roughly 10% of capacity, but generate between 20% and 30% of revenue, according to an industry insider. Full-service carriers like Qatar Airways have pioneered the private seats, spurring the ANA Holdings carrier to counter in kind.

9年ぶりにファーストクラス、ビジネスクラスの新シートを導入します。 全日空は、国際線のボーイング777機のファーストクラスとビジネスクラスで、新シートを導入します。新シートは、大きさがビジネスクラスで従来の2倍、ファーストクラスで従来の1.3倍とゆったりとした作りになっています。また、機内のデザインも和紙をモチーフとした日本らしさを感じさせるイメージに一新されます。新シートは、来月2日の羽田発ロンドン行きの便から導入される予定です。
News sources: Nikkei, ANNnewsCH
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Premium travelers on Japan's All Nippon Airways will soon have the option of reclining in their own personal, closed-off space during international flights. (Nikkei)