Kimono no more: Kim Kardashian West finally renames shapewear line
Japan Times -- Aug 29
Kim Kardashian West’s shapewear line Kimono is no more. The new name, changed amid outcry over cultural appropriation, is SKIMS Solutionwear.

The reality star, makeup mogul and law student said on Instagram that she changed the name after much “thought and consideration.” Kardashian West told WSJ Magazine back in July her intentions to play off her name with Kimono were “innocent” and she had not anticipated the backlash.

The name Kimono surfaced in June after Kardashian West attempted to trademark it.

Her shapewear line is color and size-inclusive, ranging from XXS to 5XL. Some pieces include side slits in spots Kardashian West said she used to make herself with scissors.

She dropped the Kimono brand name in July following a backlash from people in Japan, including the mayor of Kyoto.

While a number of celebrities and fans expressed their support at the time, Kardashian West’s social media accounts received hundreds of replies, many using the hashtag #KimOhNo, expressing distaste for her word choice.

News source: Japan Times
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