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Apple
Press Releases from Apple, Inc.
29 Jul
CUPERTINO, California—July 29, 2014—Apple® today updated MacBook Pro® with Retina® display with faster processors, double the memory in both entry-level configurations, and a new, lower starting price for the top-of-the-line 15-inch notebook. MacBook Pro with Retina display features a stunning high-resolution display, an amazing design just 0.71-inches thin, the latest processors and powerful graphics, and up to nine hours of battery life, delivering unbelievable performance in an incredibly portable design.* Apple today also lowered the starting price of the non-Retina 13-inch MacBook Pro, a very popular system with Windows switchers, by $100 to $1,099.

“People love their MacBook Pro because of the thin and light, aluminum unibody design, beautiful Retina display, all day battery life and deep integration with OS X,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The MacBook Pro with Retina display gets even better with faster processors, more memory, more affordable configurations and a free upgrade to OS X Yosemite this fall.”

The 13-inch MacBook Pro with Retina display features dual-core Intel Core i5 processors up to 2.8 GHz with Turbo Boost speeds up to 3.3 GHz and 8GB of memory, up from 4GB in the entry-level notebook. The 13-inch model can also be configured with faster dual-core Intel Core i7 processors up to 3.0 GHz with Turbo Boost speeds up to 3.5 GHz. The top-of-the-line 15-inch MacBook Pro with Retina display has a new, lower starting price of $2,499. The 15-inch model features faster quad-core Intel Core i7 processors up to 2.5 GHz with Turbo Boost speeds up to 3.7 GHz, 16GB of memory, up from 8GB in the entry-level notebook, and can be configured with quad-core Intel Core i7 processors up to 2.8 GHz with Turbo Boost speeds up to 4.0 GHz.

iLife® and iWork® come free with every new Mac®. iLife lets you edit your favorite videos with iMovie®, create new music or learn to play piano or guitar with GarageBand®, and organize, edit and share your best shots with iPhoto®. iWork productivity apps, Pages®, Numbers® and Keynote®, make it easy to create, edit and share stunning documents, spreadsheets and presentations. iWork for iCloud® beta lets you create a document on iPhone® or iPad®, edit it on your Mac and collaborate with friends, even if they are on a PC.

OS X® Mavericks, the world’s most advanced operating system, also comes free with every new Mac. With more than 200 features, OS X Mavericks is designed for ease of use while taking full advantage of the powerful technologies built into every Mac, including core technologies designed specifically for notebooks to boost performance and improve battery life. This fall, Mac users will be able to download OS X Yosemite, a redesigned and refined version of OS X, with a fresh, modern look, powerful new apps and amazing new continuity features that make working across your Mac and iOS devices more fluid than ever. OS X Yosemite will be available as a free download from the Mac App Store℠.

Pricing & Availability
MacBook Pro with Retina display and MacBook Pro are available today through the Apple Online Store (www.apple.com), Apple’s retail stores and select Apple Authorized Resellers. The 13-inch MacBook Pro with Retina display is available with a 2.6 GHz dual-core Intel Core i5 processor with Turbo Boost speeds up to 3.1 GHz, 8GB of memory, 128GB of flash storage and Intel Iris graphics starting at $1,299 (US); with a 2.6 GHz dual-core Intel Core i5 processor with Turbo Boost speeds up to 3.1 GHz, 8GB of memory, 256GB of flash storage and Intel Iris graphics starting at $1,499 (US); and with a 2.8 GHz dual-core Intel Core i5 processor with Turbo Boost speeds up to 3.3 GHz, 8GB of memory, 512GB of flash storage and Intel Iris graphics starting at $1,799 (US). Configure-to-order options include faster dual-core Intel Core i7 processors up to 3.0 GHz with Turbo Boost speeds up to 3.5 GHz, up to 16GB of memory and flash storage up to 1TB. 

The 15-inch MacBook Pro with Retina display is available with a 2.2 GHz quad-core Intel Core i7 processor with Turbo Boost speeds up to 3.4 GHz, 16GB of memory, 256GB of flash storage and Intel Iris Pro graphics starting at $1,999 (US); and with a 2.5 GHz quad-core Intel Core i7 processor with Turbo Boost speeds up to 3.7 GHz, 16GB of memory, 512GB of flash storage, and Intel Iris Pro and NVIDIA GeForce GT 750M graphics starting at $2,499 (US). Configure-to-order options include faster quad-core Intel Core i7 processors up to 2.8 GHz with Turbo Boost speeds up to 4.0 GHz and flash storage up to 1TB.

The 13-inch MacBook Pro is available with a 2.5 GHz dual-core Intel Core i5 processor with Turbo Boost speeds up to 3.1 GHz, 4GB of memory, Intel HD Graphics 4000 and a 500GB hard drive starting at $1,099 (US).

Additional technical specifications, configure-to-order options and accessories are available online at www.apple.com/macbook-pro.

*The Wireless Web protocol testing was conducted by Apple in July 2014 using preproduction MacBook Pro with Retina display configurations. Battery life and charge cycles vary by use and settings. For more information visit www.apple.com/macbook-pro/features-retina.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Colin Smith
Apple
colins@apple.com
(408) 862-1171

Jacqueline Roy
Apple
jacqueline_roy@apple.com
(408) 862-4386
 
23 Jul
CUPERTINO, California—July 22, 2014—Apple® today announced financial results for its fiscal 2014 third quarter ended June 28, 2014. The Company posted quarterly revenue of $37.4 billion and quarterly net profit of $7.7 billion, or $1.28 per diluted share. These results compare to revenue of $35.3 billion and net profit of $6.9 billion, or $1.07 per diluted share, in the year-ago quarter. Gross margin was 39.4 percent compared to 36.9 percent in the year-ago quarter. International sales accounted for 59 percent of the quarter’s revenue.

Apple’s board of directors has declared a cash dividend of $.47 per share of the Company’s common stock. The dividend is payable on August 14, 2014, to shareholders of record as of the close of business on August 11, 2014.

“Our record June quarter revenue was fueled by strong sales of iPhone and Mac and the continued growth of revenue from the Apple ecosystem, driving our highest EPS growth rate in seven quarters,” said Tim Cook, Apple’s CEO. “We are incredibly excited about the upcoming releases of iOS 8 and OS X Yosemite, as well as other new products and services that we can’t wait to introduce.”

“We generated $10.3 billion in cash flow from operations and returned over $8 billion in cash to shareholders through dividends and share repurchases during the June quarter,” said Luca Maestri, Apple’s CFO. “We have now taken action on over $74 billion of our $130 billion capital return program with six quarters remaining to its completion.”

Apple is providing the following guidance for its fiscal 2014 fourth quarter:
revenue between $37 billion and $40 billion gross margin between 37 percent and 38 percent operating expenses between $4.75 billion and $4.85 billion other income/(expense) of $250 million tax rate of 26.1 percent
Apple will provide live streaming of its Q3 2014 financial results conference call beginning at 2:00 p.m. PDT on July 22, 2014 at www.apple.com/quicktime/qtv/earningsq314. This webcast will also be available for replay for approximately two weeks thereafter.

This press release contains forward-looking statements including without limitation those about the Company’s estimated revenue, gross margin, operating expenses, other income/(expense), and tax rate. These statements involve risks and uncertainties, and actual results may differ. Risks and uncertainties include without limitation the effect of competitive and economic factors, and the Company’s reaction to those factors, on consumer and business buying decisions with respect to the Company’s products; continued competitive pressures in the marketplace; the ability of the Company to deliver to the marketplace and stimulate customer demand for new programs, products, and technological innovations on a timely basis; the effect that product introductions and transitions, changes in product pricing or mix, and/or increases in component costs could have on the Company’s gross margin; the inventory risk associated with the Company’s need to order or commit to order product components in advance of customer orders; the continued availability on acceptable terms, or at all, of certain components and services essential to the Company’s business currently obtained by the Company from sole or limited sources; the effect that the Company’s dependency on manufacturing and logistics services provided by third parties may have on the quality, quantity or cost of products manufactured or services rendered; risks associated with the Company’s international operations; the Company’s reliance on third-party intellectual property and digital content; the potential impact of a finding that the Company has infringed on the intellectual property rights of others; the Company’s dependency on the performance of distributors, carriers and other resellers of the Company’s products; the effect that product and service quality problems could have on the Company’s sales and operating profits; the continued service and availability of key executives and employees; war, terrorism, public health issues, natural disasters, and other circumstances that could disrupt supply, delivery, or demand of products; and unfavorable results of other legal proceedings. More information on potential factors that could affect the Company’s financial results is included from time to time in the “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” sections of the Company’s public reports filed with the SEC, including the Company’s Form 10-K for the fiscal year ended September 28, 2013, its Form 10-Q for the quarter ended December 28, 2013, its Form 10-Q for the quarter ended March 29, 2014, and its Form 10-Q for the quarter ended June 28, 2014 to be filed with the SEC. The Company assumes no obligation to update any forward-looking statements or information, which speak as of their respective dates.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contact:
Steve Dowling
Apple
dowling@apple.com
(408) 974-1896

Investor Relations Contacts:
Nancy Paxton
Apple
paxton1@apple.com
(408) 974-5420

Joan Hoover
Apple
hoover1@apple.com
(408) 974-4570
 
21 Jul
LONDON―July 21, 2014―Apple® today announced that Maroon 5, Pharrell Williams, Beck, Sam Smith, Blondie, Kylie, David Guetta, 5 Seconds of Summer, Calvin Harris, Chrissie Hynde and many more of the world’s biggest artists will be headlining this year’s iTunes® Festival. Returning to the UK for an eighth year―following a week of incredible live performances in March at SXSW―the iTunes Festival will feature over 60 acts throughout September at the legendary Roundhouse. iTunes performances can be watched live or on-demand by millions of iOS users around the world on their iPhone®, iPad® or iPod touch® and iTunes on their computer or in stunning HD with Apple TV®. Tickets are free for competition winners only. 

“The iTunes Festival in London is back with another stunning line-up of world class performers and tremendous new acts,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “These live shows capture the heart and soul of iTunes and we love bringing them to our customers in the Roundhouse, as well as to the millions of people watching all over the world for free.”

Music fans from across the world can win tickets to the iTunes Festival through competitions run by local media partners. In the UK, fans can win tickets by entering ballots on iTunes, as well as through select media partners including Global Radio and the London Evening Standard. 

Since the inaugural Festival at London’s Institute for Contemporary Arts in 2007, over 430 artists have performed in front of more than 430,000 fans and tens of millions more online and on-demand. Now in its eighth year, the iTunes Festival has played host to performers including Adele, Coldplay, Elton John, Foo Fighters, Justin Timberlake, Kings of Leon, Lady Gaga, Katy Perry, Muse, Sir Paul McCartney and many, many more.

For updates, tickets and additional information, please visit: www.iTunesFestival.com, or join the conversation @iTunesfestival and #iTunesfestival. 

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Jennifer Ramsay
Apple
ramsay@apple.com
+1 (408) 862-2239

Mandy Hershon
Apple
mhershon@apple.com
+44 203 284 6194
 
18 Jul
WHAT: Apple® FY 14 Third Quarter Results Conference Call   WHERE: Via conference call. The dial-in number for press is (877) 616-0072 (toll-free) or (816) 581-1578. Please enter confirmation code 509190.   WHEN: Tuesday, July 22, 2014, 2:00 p.m. PDT/5:00 p.m. EDT   REBROADCAST: The conference call will be available as a continuous rebroadcast beginning Tuesday, July 22 at 5:00 p.m. PDT/8:00 p.m. EDT through Tuesday, August 5 at 5:00 p.m. PDT/8:00 p.m. EDT. The dial-in number for the rebroadcast is (888) 203-1112 (toll-free) or (719) 457-0820. Please enter confirmation code 7618258.   WEBCAST: Apple will provide live audio streaming of its FY 14 Third Quarter Results Conference Call using Apple's industry-leading QuickTime® multimedia software. The live webcast will begin at 2:00 p.m. PT on July 22, 2014 at www.apple.com/quicktime/qtv/earningsq314 and will also be available for replay for approximately two weeks thereafter. The webcast is available on any iPhone®, iPad®, or iPod touch® running iOS 4.2 or above, any Mac® running OS X 10.6.8 or above or any PC running QuickTime 7 or later. If you do not have QuickTime installed on your Windows PC, it is available at www.apple.com/quicktime.    This recording is the property of Apple and protected by US copyright law and international treaties. Any reproduction or distribution is strictly prohibited without prior written approval from Apple. Please contact Apple Public Relations or Investor Relations with any questions.   Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.   Press Contacts: Steve Dowling Apple dowling@apple.com (408) 974-1896   Kristin Huguet Apple khuguet@apple.com (408) 974-2414
 
18 Jul
CUPERTINO, California—July 17, 2014—Apple® today announced that Susan L. Wagner, founding partner and director of BlackRock, has been elected to Apple's board of directors. Bill Campbell, the board’s longest-serving member, is retiring after 17 years of service.   Wagner co-founded BlackRock in 1988 and helped it become one of the world’s most successful asset-management companies, holding a range of leadership positions including vice chairman until mid-2012. She continues to serve on the boards of BlackRock and DSP BlackRock (India), as well as Swiss Re, Wellesley College and Hackley School.   “Sue is a pioneer in the financial industry and we are excited to welcome her to Apple’s board of directors,” said Tim Cook, Apple’s CEO. “We believe her strong experience, especially in M&A and building a global business across both developed and emerging markets, will be extremely valuable as Apple continues to grow around the world.”   “We conducted an exhaustive search for someone who would further strengthen our board’s breadth of talent and background, and we are delighted to have identified such an outstanding individual,” said Art Levinson, Apple’s chairman. “I’m confident that Sue is going to make an important and positive impact on our company.”   “I have always admired Apple for its innovative products and dynamic leadership team, and I’m honored to be joining their board,” said Wagner. “I have tremendous respect for Tim, Art and the other board members, and I look forward to working with them.”   Wagner graduated with honors from Wellesley College with a BA in English and Economics, and earned an MBA in Finance from the University of Chicago. She has been recognized as one of Fortune Magazine's 50 Most Powerful Women in Business and honored by the National Council for Research on Women. At BlackRock, she championed and continues to support the Women’s Initiative Network, designed to foster the full potential of women within the company.   Bill Campbell’s relationship with Apple dates back to 1983, when he joined the company as vice president of Marketing. Next to Apple co-founders Steve Jobs and Mike Markkula, Campbell is the longest-serving board member in the company’s history.   “Bill’s contributions to Apple are immeasurable and we owe him a huge debt of gratitude. On behalf of the board and the entire company, I want to thank him for being a leader, a mentor and a friend," said Cook. “When Bill joined Apple’s board, the company was on the brink of collapse. He not only helped Apple survive, but he’s led us to a level of success that was simply unimaginable back in 1997.”   “Over the past 17 years, it’s been exciting to watch history unfold as Apple emerged as the premier technology company in the world. Working with Steve and Tim has been a joy," said Campbell. “The company today is in the best shape that I have seen it, and Tim’s leadership of his strong team will allow Apple to continue to be great going forward.”   Apple designs Macs, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.   Press Contacts: Steve Dowling Apple dowling@apple.com (408) 974-1896   Kristin Huguet Apple khuguet@apple.com (408) 974-2414
16 Jul
CUPERTINO, California and ARMONK, New York—July 15, 2014—Apple® and IBM (NYSE: IBM) today announced an exclusive partnership that teams the market-leading strengths of each company to transform enterprise mobility through a new class of business apps—bringing IBM’s big data and analytics capabilities to iPhone® and iPad®.

The landmark partnership aims to redefine the way work will get done, address key industry mobility challenges and spark true mobile-led business change—grounded in four core capabilities:
a new class of more than 100 industry-specific enterprise solutions including native apps, developed exclusively from the ground up, for iPhone and iPad; unique IBM cloud services optimized for iOS, including device management, security, analytics and mobile integration; new AppleCare® service and support offering tailored to the needs of the enterprise;  and   new packaged offerings from IBM for device activation, supply and management.
The new IBM MobileFirst for iOS solutions will be built in an exclusive collaboration that draws on the distinct strengths of each company: IBM’s big data and analytics capabilities, with the power of more than 100,000 IBM industry and domain consultants and software developers behind it, fused with Apple’s legendary consumer experience, hardware and software integration and developer platform. The combination will create apps that can transform specific aspects of how businesses and employees work using iPhone and iPad, allowing companies to achieve new levels of efficiency, effectiveness and customer satisfaction—faster and easier than ever before.

As part of the exclusive IBM MobileFirst for iOS agreement, IBM will also sell iPhones and iPads with the industry-specific solutions to business clients worldwide.

“iPhone and iPad are the best mobile devices in the world and have transformed the way people work with over 98 percent of the Fortune 500 and over 92 percent of the Global 500 using iOS devices in their business today,” said Tim Cook, Apple’s CEO. “For the first time ever we’re putting IBM’s renowned big data analytics at iOS users’ fingertips, which opens up a large market opportunity for Apple. This is a radical step for enterprise and something that only Apple and IBM can deliver.”

“Mobility—combined with the phenomena of data and cloud—is transforming business and our industry in historic ways, allowing people to re-imagine work, industries and professions,” said Ginni Rometty, IBM Chairman, President and CEO. “This alliance with Apple will build on our momentum in bringing these innovations to our clients globally, and leverages IBM’s leadership in analytics, cloud, software and services. We are delighted to be teaming with Apple, whose innovations have transformed our lives in ways we take for granted, but can’t imagine living without. Our alliance will bring the same kind of transformation to the way people work, industries operate and companies perform.”

Apple and IBM’s shared vision for this partnership is to put in the hands of business professionals everywhere the unique capabilities of iPads and iPhones with a company’s knowledge, data, analytics and workflows. Specifically, the two companies are working together to deliver the essential elements of enterprise mobile solutions:

- Mobile solutions that transform business: The companies will collaborate to build IBM MobileFirst for iOS Solutions—a new class of “made-for-business apps” targeting specific industry issues or opportunities in retail, healthcare, banking, travel and transportation, telecommunications and insurance, among others, that will become available starting this fall and into 2015.

- Mobile platform: The IBM MobileFirst Platform for iOS will deliver the services required for an end-to-end enterprise capability, from analytics, workflow and cloud storage, to fleet-scale device management, security and integration. Enhanced mobile management includes a private app catalog, data and transaction security services, and productivity suite for all IBM MobileFirst for iOS solutions. In addition to on-premise software solutions, all these services will be available on Bluemix—IBM’s development platform on the IBM Cloud Marketplace.

- Mobile service and support: AppleCare for Enterprise will provide IT departments and end users with 24/7 assistance from Apple’s award-winning customer support group, with on-site service delivered by IBM.

- Packaged service offerings: IBM is introducing IBM MobileFirst Supply and Management for device supply, activation and management services for iPhone and iPad, with leasing options.

Announced at Apple’s Worldwide Developer Conference in June and available later this year, Apple’s iOS 8 is the biggest release since the launch of the App Store℠, giving users incredible new features and developers the tools to create amazing new apps. For enterprise, iOS 8 builds on the new IT model for a mobilized workforce by improving the way users are informed of how their devices are configured, managed or restricted, with expanded security, management and productivity features.

Apple designs Macs, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

IBM’s 5,000 mobile experts have been at the forefront of mobile enterprise innovation. IBM has secured more than 4,300 patents in mobile, social and security, that have been incorporated into IBM MobileFirst solutions that enable enterprise clients to radically streamline and accelerate mobile adoption, help organizations engage more people and capture new markets.

IBM has made a dozen acquisitions in security in the past decade, has more than 6,000 security researchers and developers in its 25 security labs worldwide that work on developing enterprise-class solutions.

IBM has also established the world’s deepest portfolio in Big Data and Analytics consulting and technology expertise based on experiences drawn from more than 40,000 data and analytics client engagements. This analytics portfolio spans research and development, solutions, software and hardware, and includes more than 15,000 analytics consultants, 4,000 analytics patents, 6,000 industry solution business partners, and 400 IBM mathematicians who are helping clients use big data to transform their organizations.

For more information regarding the new Apple and IBM solutions, please visit www.ibm.com/MobileFirstForiOS or www.apple.com/ipad/business.

Press Contacts:
Edward Barbini
IBM
barbini@us.ibm.com 
(914) 499-6565

Natalie Kerris
Apple
nat@apple.com
(408) 974-6877
 
30 Jun
CUPERTINO, California—June 30, 2014—Apple® today announced updates to iTunes U®, bringing educators and students great new tools to build and experience educational content on iPad®. Beginning July 8, teachers using the free iTunes U app can create, edit and manage entire courses directly on iPad for the first time, and students will discover new ways to collaborate including the ability to start class discussions and ask questions right from their iPad.

“Education is at the core of Apple’s DNA and iTunes U is an incredibly valuable resource for teachers and students,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “iTunes U features an amazing selection of academic materials for everyone around the world. Now, with the ability to better manage and discuss educational content, learning becomes even more personalized on iPad.”

The new in-app updates to iTunes U give teachers full course creation capabilities on iPad, with the ability to directly add rich content and learning materials from iWork®, iBooks® Author or any of the over 75,000 educational apps available for iPad. Taking advantage of the built-in camera on iPad, teachers can also capture photos and videos to incorporate real-world subject matter into any course, making relevant content available to all students in an instant.

“iTunes U is the most powerful destination for bringing the entire educational experience to life on iPad,” said Fraser Speirs, head of computing and IT at Cedars School of Excellence in Scotland. “By freeing teachers to create and organize courses right on iPad, educators can be better focused on enabling student participation both with the content and one another.”

Students using iPad and enrolled in private iTunes U courses will now have everything they need to fully collaborate with their classmates and teachers. With Discussions in the iTunes U app, students can automatically follow classroom discussions and join conversations on new topics, or set up push notifications for when new topics are started or replies are added to active exchanges. Teachers can participate in forums too, and have the ability to moderate discussions by removing any off-topic messages or replies.

“Discussions in iTunes U puts the potential for thoughtful exploration and collaboration into the hands of every one of our students,” said Larry Reiff, a teacher from Roslyn High School in New York. “iPad and iTunes U continue to provide students with the tools they need to build knowledge and demonstrate their learning.”

iTunes U helps educators create courses including lectures, assignments, books, quizzes and more for millions of iOS users around the world. With over 750,000 individual learning materials available on the iTunes U app, iTunes U is the world’s largest online catalog of free educational content from top schools and prominent organizations. Today, thousands of educational institutions are hosting over 7,500 public and thousands of private courses encompassing the arts, sciences, health and medicine, education, business and more. 

Educators can create iTunes U courses in 69 countries and make their courses and educational content accessible via the iTunes U app in 155 countries. In addition to the thousands of individual iTunes U learning materials found on the iTunes Store®, over 500,000 apps designed specifically for iPad are now available on the App Store℠. Additionally, with the free iBooks Author app on the Mac App Store℠, nearly 30,000 Multi-Touch™ books have been created by independent teachers and publishers worldwide. 

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Andy Bowman
Apple
abowman@apple.com
(408) 783-0619

Trudy Muller
Apple
tmuller@apple.com
(408) 862-7426
 
26 Jun
CUPERTINO, California—June 26, 2014—Apple® today announced its 16GB iPod touch® is now available in vibrant colors and equipped with a 5 megapixel iSight® camera for just $199. The entire iPod touch lineup features the 5 megapixel iSight camera with 1080p HD video recording, brilliant 4-inch Retina® display, Apple's A5 chip and FaceTime® camera. iPod touch features an ultra-thin and light anodized aluminum design and is available in pink, yellow, blue, silver, space gray and (PRODUCT) RED. iPod touch comes in a 16GB model for $199, 32GB for $249, and 64GB for $299.  

iPod touch comes with iOS 7, offering more than 200 features including Camera app filters that let you easily add real-time photo effects. Additionally, the Photos app offers ways to automatically organize your photos based on time and location. With iCloud® Photo Sharing, it’s simple to share photos and videos with exactly the people you want to see them and your friends and family can comment and access their shared streams from any iPhone®, iPad®, iPod touch, Mac® or PC at any time. This fall, iOS 8 will be supported on the entire iPod touch lineup. 

With the revolutionary App Store℠ on iPod touch, users in 155 countries have access to over 1.2 million apps for iPhone, iPad and iPod touch, including hundreds of thousands of games. More than 75 billion apps have been downloaded from the App Store. Customers also have the iTunes Store® at their fingertips, giving instant access to an incredible selection of music, TV shows, movies and books to purchase and download directly to their iPod touch. 

Pricing & Availability
iPod touch 16GB is available starting in the US today and worldwide in the coming days, in pink, yellow, blue, silver and space gray through the Apple Online Store (www.apple.com), Apple’s retail stores and Apple Authorized Resellers for a suggested price of $199 (US). Starting today, the 32GB and 64GB models have been repriced worldwide, at a suggested price of $249 (US) for the 32GB model and $299 (US) for the 64GB model. iPod touch requires a Wi-Fi connection or a Mac with a USB 2.0 or USB 3.0 port, Mac OS X v10.6.8 or later and iTunes® 10.7 or later; or a Windows PC with a USB 2.0 port and Windows 7, Windows Vista or Windows XP Home or Professional with Service Pack 3 or later and iTunes 10.7 or later. An Apple ID is required for some iPod touch features.

(PRODUCT) RED models of iPod touch are available through the Apple Online Store (www.apple.com) and Apple’s retail stores.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts: 
Hannah Wong
Apple
hannahw@apple.com
(408) 974-7077

Christine Monaghan
Apple
cmonaghan@apple.com
(408) 974-8850
 
18 Jun
CUPERTINO, California—June 18, 2014—Apple® today introduced a new 21.5-inch iMac® starting at just $1,099, making the world’s leading all-in-one desktop even more affordable. Featuring a stunning ultra-thin design, brilliant display, Core i5 processors and the world’s most advanced operating system, the new iMac is the perfect entry-level Mac® desktop.

The new 21.5-inch iMac features a 1.4 GHz dual-core Intel Core i5 processor with Turbo Boost Speeds up to 2.7 GHz, Intel HD 5000 graphics, 8GB of memory and a 500GB hard drive. All iMac models include next generation 802.11ac Wi-Fi, and two Thunderbolt ports and four USB 3.0 ports for excellent expandability and support for high-performance peripherals.

iLife® and iWork® come free with every new Mac. iLife lets you edit your favorite videos with iMovie®, create new music or learn to play piano or guitar with GarageBand®, and organize, edit and share your best shots with iPhoto®. iWork productivity apps, Pages®, Numbers® and Keynote®, make it easy to create, edit and share stunning documents, spreadsheets and presentations. iWork for iCloud® beta lets you create your document on iPad®, edit it on your Mac and collaborate with friends, even if they’re on a PC.

Every Mac comes with OS X®, the world’s most advanced operating system, designed for ease of use while taking full advantage of the powerful technologies built into every Mac. Earlier this month, Apple announced OS X Yosemite, a powerful new version of OS X redesigned and refined with a fresh, modern look, powerful new apps and amazing new continuity features that make working across your Mac and iOS devices more fluid than ever. The final version of OS X Yosemite will be available for free from the Mac App Store℠ this fall.

Pricing & Availability
The new 21.5-inch iMac is available today through the Apple Online Store (www.apple.com), Apple’s retail stores and select Apple Authorized Resellers. Starting at $1,099 (US), the new iMac features a 1.4 GHz processor with Turbo Boost speeds up to 2.7 GHz, 8GB of memory and a 500GB hard drive. Configure-to-order options include a 1TB hard drive, a 1TB Fusion Drive, and up to 256GB flash storage. Additional technical specifications, configure-to-order options and accessories are available online at www.apple.com/imac.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Colin Smith
Apple
colins@apple.com
(408) 862-1171

Jennie Syme
Apple
jsyme@apple.com
(408) 783-0203
 
3 Jun
SAN FRANCISCO―June 2, 2014―Apple® today unveiled iOS 8, the biggest release since the launch of the App Store℠, giving users incredible new features and developers the tools to create amazing new apps. iOS 8 delivers a simpler, faster and more intuitive user experience, including iCloud® Photo Library, allowing you to enjoy your photos and videos more easily across your devices; new Messages features to easily share voice, video or photos with just a swipe; and an entirely new Health app that gives you a clear overview of your health and fitness data all in one place. iOS 8 also includes predictive typing for Apple’s QuickType™ keyboard; Family Sharing, the easiest way to share purchases, photos and calendars within the same household; and iCloud Drive™, so you can store files and access them from anywhere. 

“iOS 8 offers simpler, faster and more intuitive ways to use your device with incredible new features like iCloud Photo Library, a new Messages app, the QuickType keyboard and an entirely new Health app,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “We’re also giving developers amazing new tools to make managing your health and your home from your devices an integrated, simple and secure experience.”

In iOS 8, the Photos app and iCloud Photo Library give you access to all of your photos and videos anytime, anywhere. Your photos are easy to find and are organized consistently across your enabled devices. The Photos app can automatically straighten horizons and with smart editing tools, you can quickly adjust light and color or access individual tools for deeper fine-tuning. With iCloud Photo Library, every adjustment and effect is automatically updated across your devices.

Conversations in Messages become more immersive with the ability to communicate with just a swipe. Tap to Talk allows you to share your voice and the same simple gesture also works for sharing videos and photos within Messages. Group messaging now gives you the ability to add and remove contacts, leave a conversation and the option to not be disturbed. Users can easily browse through all of the photos and videos within a conversation and share multiple photos and videos at once. You can choose to share your current location from within Messages for an hour, a day or longer.

The new Health app gathers the information you choose from your various health apps and fitness devices, and provides you with a clear and current overview in one place. iOS 8 offers developers the ability for health and fitness apps to communicate with each other. With your permission, each app can use specific information from other apps to provide a more comprehensive way to manage your health and fitness. For example, the Nike+ apps using NikeFuel will be able to pull in other key HealthKit metrics such as sleep and nutrition to build a custom user profile and improve athletic performance. 

New predictive typing for Apple’s QuickType keyboard is smarter and more personalized, and intelligently takes context into account, such as who the recipient is and in which app you’re typing. QuickType understands the way you communicate, suggesting favorite phrases, so you can write entire sentences with just a few taps. What the keyboard learns is encrypted on your device and never sent to the cloud.  iOS 8 introduces Family Sharing, making it easier than ever to communicate and share purchases, photos and calendars within the same household. Family members can browse and download each other’s iTunes®, iBooks® or App Store purchases. Up to six members can participate, each with their own Apple ID. Parents can create Apple IDs for children, which includes Ask to Buy, requiring parental permission for purchases. Family Sharing automatically keeps everyone connected by creating a shared family photo stream, shared calendar and provides an option for locating family members and their devices. 

With iCloud Drive, documents of any type can be safely stored, accessed and edited across your devices. Make edits on one device and the most up-to-date version of your documents will be available across all devices, whether an iOS device, Mac®, Windows PC or on www.icloud.com. iCloud Drive brings a whole new level of collaboration between apps, providing seamless access and the ability to work on the same file across multiple apps. 

For Enterprise, iOS 8 builds on the new IT model for a mobilized workforce by improving the way users are informed of how their devices are configured, managed or restricted. iOS 8 offers expanded security and management improvements as well as new productivity features, including an expanded level of data protection for key built-in apps, the ability to set your out of office response, see your colleague’s availability when scheduling a meeting and support for configurable Thread Notifications in Mail.

Additional iOS 8 features include:
• design enhancements that build off the stunning interface of iOS 7, bringing interactive notifications, quick access to key contacts, the ability to quickly switch back and forth between the inbox and drafts in Mail, as well as intelligent suggestions;
• extended Spotlight® capabilities that give you results beyond what’s on your device, including articles from Wikipedia, findings from the news and results from places nearby; and
• greater continuity between iPhone®, iPad® and Mac, including Handoff to start an activity on one device and finish on another, along with Instant Hotspot and the ability to make and receive calls and send SMS and MMS messages from your Mac or iPad.

The iOS 8 beta software and SDK are available immediately for iOS Developer Program members at developer.apple.com. iOS 8 will be available this fall as a free software update for iPhone 4s, iPhone 5, iPhone 5c, iPhone 5s, iPod touch® 5th generation, iPad 2, iPad with Retina® display, iPad Air™, iPad mini™ and iPad mini with Retina display. iCloud Photo Library and iCloud Drive use your iCloud storage with the first 5GB free. Features are subject to change. Some features may not be available in all regions or all languages.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts: 
Trudy Muller
Apple
tmuller@apple.com
(408) 862-7426

Laura Newell
Apple
lnewell@apple.com
(408) 974-8811
 
3 Jun
SAN FRANCISCO―June 2, 2014―Apple® today released its iOS 8 SDK, the biggest developer release ever with more than 4,000 new APIs, giving developers the ability to create amazing new apps like never before. iOS 8 allows developers to further customize the user experience with major extensibility features like Notification Center widgets and third-party keyboards; and introduces robust frameworks such as HealthKit and HomeKit. iOS 8 also includes Metal, a new graphics technology that maximizes the performance of the A7 chip and Swift, a powerful new programming language.

“With more than 800 million iOS devices sold worldwide, the opportunity for developers is huge,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “This is the biggest iOS release since the launch of the App Store. The iOS 8 SDK delivers more than 4,000 new APIs including amazing new frameworks, greater extensibility and a revolutionary new programming language.”

iOS 8 offers developers robust frameworks including HealthKit APIs that provide the ability for health and fitness apps to communicate with each other. With your permission, each app can use specific information from other apps to provide a more comprehensive way to manage your health and fitness. For example, your blood pressure app could share its data with a physician app, such as the Mayo Clinic app, so your doctor can provide high-quality guidance and care. 

“We believe Apple’s HealthKit will revolutionize how the health industry interacts with people,” said John Noseworthy, M.D., Mayo Clinic president and CEO. “We are proud to be at the forefront of this innovative technology with the Mayo Clinic app.”

As HealthKit combines health data to help you take better care of your health, HomeKit lets your home accessories connect seamlessly to better manage your home. HomeKit delivers a common protocol, secure pairing and the ability to easily control individual or groups of devices throughout the house including integration with Siri®. For example, you can tell Siri you are “going to bed” and it could dim the lights, lock your doors, close the garage door and set the thermostat.

“We are excited to be part of the next step in making home automation a reality, in a safe and integrated way,” said Eric Rondolat, CEO, Philips Lighting. “HomeKit will allow us to further enhance the Philips Hue lighting experience by making it simpler to securely pair devices throughout the house and control them using Siri.”

Developers can further customize the user experience with iOS extensions, including new sharing options, custom photo filters, custom actions and document APIs. Developers can now add their own widgets into Notification Center, and third-party keyboards offer additional layouts and input methods.

Gaming on iOS takes a huge leap forward in iOS 8 with Metal, a new graphics technology that maximizes performance on the A7 chip. With its dramatic 10 times improvement in draw call speed, Metal enables leading game providers for the first time to bring console-class 3D games to mobile devices. For casual games, iOS 8 now features SceneKit, making it easy to create fun 3D games, along with major enhancements to SpriteKit, including field forces, per-pixel physics and inverse kinematics.

Swift is a powerful new programming language for iOS and OS X® that makes it easier than ever for developers to create incredible apps. Designed for Cocoa® and Cocoa Touch®, Swift combines the performance and efficiency of compiled languages with the simplicity and interactivity of popular scripting languages. By design, Swift helps developers write safer and more reliable code by eliminating entire categories of common programming errors, and coexists with Objective-C® code, so developers can easily integrate Swift into their existing apps. Xcode® Playgrounds make writing Swift code incredibly interactive by instantly displaying the output of Swift code. 

iOS 8 also includes Touch ID™ APIs enabling developers to securely authenticate users within apps, protect logins and user data, and unlock keychain items. With iOS 8, developers can provide authentication with a successful fingerprint match while keeping your fingerprint data safe and protected in the secure enclave.

Additional iOS 8 developer features include: PhotoKit, so developers can tap into the power of the same robust framework as the built-in Photos app for faster performance, nondestructive edits and the ability to both read and write to the Photos library; new Camera APIs, giving developers fine grain control over focus, white balance and exposure; CloudKit, a complete and scaleable back-end solution helps developers eliminate the need for writing server code and maintaining servers; and new App Store™ features for developers like app previews and app bundles, the new iTunes Connect with free analytics and TestFlight for beta testing pre-release apps.
iPhone®, iPad® and iPod touch® customers have access to the revolutionary App Store, which offers more than 1.2 million apps in 155 countries around the world. The App Store receives more than 300 million visitors each week and iOS users have downloaded more than 75 billion apps.

The iOS 8 beta software and SDK are available immediately for iOS Developer Program members at developer.apple.com. This fall iOS 8 will be available as a free software update for iPhone 4s, iPhone 5, iPhone 5c, iPhone 5s, iPod touch 5th generation, iPad 2, iPad with Retina® display, iPad Air™, iPad mini™ and iPad mini with Retina display. iCloud® Photo Library and iCloud Drive™ use your iCloud storage with the first 5GB free. Features are subject to change. Some features may not be available in all regions or all languages.

A beta version of Swift is available immediately for iOS and OS X Developer Program members at developer.apple.com. The final version will be made available this fall, and apps written in Swift can be submitted to the App Store and Mac® App Store when iOS 8 and OS X Yosemite are released.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts: 
Trudy Muller
Apple
tmuller@apple.com
(408) 862-7426

Laura Newell
Apple
lnewell@apple.com
(408) 974-8811
 
3 Jun
SAN FRANCISCO―June 2, 2014―Apple® today announced OS X® Yosemite, a powerful new version of OS X redesigned and refined with a fresh, modern look, powerful new apps and amazing new continuity features that make working across your Mac® and iOS devices more fluid than ever. The new Today view in Notification Center gives you a quick look at everything you need to know, all in one place; iCloud Drive™ is located within the Finder and can store files of any type; and Safari® has a new streamlined design that puts the most important controls at your fingertips. Mail makes editing and sending attachments easier than ever; Handoff lets you start an activity on one device and pass it to the other; and Instant Hotspot makes using your iPhone’s hotspot as easy as connecting to a Wi-Fi network. Yosemite even gives you the ability to make iPhone® calls on your Mac.

“Yosemite is the future of OS X with its incredible new design and amazing new apps, all engineered to work beautifully with iOS,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “We engineer our platforms, services and devices together, so we are able to create a seamless experience for our users across all our products that is unparalleled in the industry. It’s something only Apple can deliver.”

With Yosemite, OS X has been redesigned and refined with a fresh modern look where controls are clearer, smarter and easier to understand, and streamlined toolbars put the focus on your content without compromising functionality. Translucent elements reveal additional content in your app window, provide a hint at what’s hidden behind and take on the look of your desktop. App icons have a clean, consistent design and an updated system font improves readability.

The new Today view in Notification Center gives you a quick look at everything you need to know with widgets for Calendar, Weather, Stocks, Reminders, World Clock and social networks. You can even download additional widgets from the Mac App Store℠ to customize your Today view. Spotlight® now appears front and center on your desktop and adds new categories of results, so you can view rich suggestions from Wikipedia, Maps, Bing, App Store, iTunes Store®, iBooks Store™, top websites, news and movie showtimes.

Built right into the Finder, iCloud Drive stores files of any type in iCloud®. iCloud Drive works like any other folder on your Mac, so you can drag documents into it, organize them with folders and Tags and search for them using Spotlight. With iCloud Drive, you can access all your files in iCloud from your Mac, iPhone, iPad® or even a Windows PC.

Safari has a new streamlined design that puts the most important controls at your fingertips. A new Favorites view gives you quick access to your favorite websites, and a powerful new Tabs view displays thumbnails of all your open web pages in one window. Safari also gives you more control over your privacy, with separate Private Browsing windows and built-in support for DuckDuckGo, a search engine that doesn’t track users. When you search for popular or common terms, new Spotlight Suggestions appear along with the suggestions from your search provider. Safari supports the latest web standards, including WebGL and SPDY, and with support for HTML5 Premium Video Extensions, you can watch Netflix HD videos for up to two hours longer.¹ Powered by the Nitro JavaScript engine, Safari is over six times faster than Firefox and over five times faster than Chrome when executing JavaScript found in typical websites.²

Mail makes editing and sending attachments easier than ever. With Markup you can quickly fill out and sign forms and even annotate images and PDFs from within Mail. Mail Drop allows you to easily send large videos, images or files up to 5GB from the Mail app to any email address. Messages has a new look and delivers even more options for communicating with friends and family. Now you can add titles to ongoing message threads so they are easy to find, add new contacts to ongoing conversations, or leave those conversations you no longer want to follow. With Soundbites you can create, send and listen to audio clips right in Messages.

Continuity features in Yosemite make your Mac and iOS device perfect companions. When your iPhone or iPad is near your Mac, Handoff lets you start an activity on one device and pass it to the other. Instant Hotspot makes using your iPhone’s hotspot as easy as connecting to a Wi-Fi network.³ Now the SMS and MMS messages that previously only appeared on your iPhone appear in Messages on all your devices. You can even send SMS or MMS messages directly from your Mac and make or receive iPhone calls using your Mac as a speakerphone.⁴

Yosemite delivers platform technologies that make it easier for developers to create amazing new Mac apps. SpriteKit makes it easier to incorporate realistic motion, physics and lighting in games, and integrates with SceneKit to bring 3D casual gaming within reach of any developer. Storyboards for Yosemite and Xcode® 6 take advantage of the new View Controller APIs in AppKit to make it easier to build apps that navigate between multiple views of data. New APIs allow developers to integrate Handoff into their own apps and create Today view widgets for distribution through the Mac App Store. Share Menu extensions add new destinations to the Share Menu, and new APIs let developers create custom Share Sheets.

The developer preview of Yosemite is available to Mac Developer Program members starting today. To help make OS X even better, Apple is introducing the OS X Beta Program, which gives customers early access to Yosemite and invites them to try out the release and submit their feedback. Mac users can participate in the OS X Beta Program for Yosemite this summer and download the final version for free from the Mac App Store this fall. Customers interested in signing up can visit www.apple.com/osx/preview for more details.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

¹ Testing conducted by Apple in May 2014 using 1.4GHz Intel Core i5 MacBook Air with 4GB of RAM, prerelease OS X v10.10, and prerelease OS X v10.9.3. Prerelease Safari 8.0 tested with HD 1080p Netflix content; prerelease Safari 7.0.4 and Silverlight plug-in v5.1.30317.0 tested with HD 720p Netflix content. Systems tested with WPA2 Wi-Fi network connection while running on battery power. 
² Testing conducted by Apple in May 2014 using JSBench Suite 2013.1 JavaScript performance benchmark on 1.4GHz Intel Core i5 MacBook Air with 4GB of RAM and prerelease OS X v10.10. Tested with prerelease Safari 8.0, Chrome v34.0.1847.137, and Firefox v29.0.1.
³ Check with your carrier for hotspot availability.
⁴ Cellular data charges may apply.

Press Contacts: 
Ryan James
Apple
ryanj@apple.com
(408) 862-5585

Lacey Haines
Apple
lhaines@apple.com
(408) 862-0985
 
29 May
CUPERTINO, California—May 28, 2014—Apple® today announced it has agreed to acquire the critically acclaimed subscription streaming music service Beats Music, and Beats Electronics, which makes the popular Beats headphones, speakers and audio software. As part of the acquisition, Beats co-founders Jimmy Iovine and Dr. Dre will join Apple. Apple is acquiring the two companies for a total of $3 billion, consisting of a purchase price of approximately $2.6 billion and approximately $400 million that will vest over time.

“Music is such an important part of all of our lives and holds a special place within our hearts at Apple,” said Tim Cook, Apple’s CEO. “That’s why we have kept investing in music and are bringing together these extraordinary teams so we can continue to create the most innovative music products and services in the world.”

“I’ve always known in my heart that Beats belonged with Apple,” said Jimmy Iovine. “The idea when we started the company was inspired by Apple’s unmatched ability to marry culture and technology. Apple’s deep commitment to music fans, artists, songwriters and the music industry is something special.”

Iovine has been at the forefront of innovation in the music industry for decades, and he has been an instrumental partner for Apple and iTunes® for more than a decade. He has produced or collaborated with some of the most successful artists in the history of the iTunes Store®, helping make it the world’s number one music retailer. Iovine and Dr. Dre are sound pioneers, artists and entrepreneurs.

Beats Electronics has brought the energy, emotion and excitement of playback in the recording studio back to the listening experience and has introduced an entirely new generation to premium sound entertainment. Beats Music was developed by a team of people who have each spent their entire career in music and provides music fans with an incredible curated listening experience.

“Music is such an important part of Apple’s DNA and always will be,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “The addition of Beats will make our music lineup even better, from free streaming with iTunes Radio to a world-class subscription service in Beats, and of course buying music from the iTunes Store as customers have loved to do for years.”

In just five years since launch, the Beats “b” has become the brand of choice in the music and sports worlds, and is the market leader in the premium headphone market. Music superstars including Lady Gaga, Lil Wayne and Nicki Minaj have designed their own customized Beats headphones and speakers. Fashion designers and street artists such as Alexander Wang, Futura and Snarkitecture have collaborated on special limited products, while renowned athletes including LeBron James, Serena Williams and Neymar use Beats as a critical part of their training and game day process. Beats has quickly become part of pop culture in the US and with the acquisition the Beats product lineup will be offered in many more countries through the Apple Online Store, Apple’s retail stores and select Apple Authorized Resellers.

Subject to regulatory approvals, Apple expects the transaction to close in fiscal Q4.

Formally established in 2008 as the brainchild of legendary artist and producer Dr. Dre and Chairman of Interscope Geffen A&M Records Jimmy Iovine, Beats Electronics (Beats) comprises the Beats by Dr. Dre family of premium consumer headphones, earphones, and speakers as well as patented Beats Audio software technology and streaming music subscription service Beats Music. Through these offerings, Beats has effectively brought the energy, emotion and excitement of playback in the recording studio to the listening experience and has introduced an entirely new generation to the possibilities of premium sound entertainment.

Beats Music is a subscription streaming music service that focuses on providing a personalized music experience for each user through a unique blend of digital innovation and musical passion. Programmed by a trusted team of well-respected music experts with over 300 years of experience across all genres, Beats Music delivers the right music for any situation, any time, and any preference, personalized to your tastes. The result is an artist-friendly digital music service that does more than simply offer access to music, but one that establishes an emotional connection to it as well.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Tom Neumayr
Apple
tneumayr@apple.com
(408) 974-1972

Sarah Joyce
Beats
Sarah.Joyce@beatsbydre.com
(310) 795-4757
 
28 May
TOKYO and CUPERTINO, California—May 28, 2014—NTT DOCOMO and Apple® today announced that iPad Air™ and iPad mini™ with Retina® display will be available on the DOCOMO network beginning on Tuesday, June 10. iPad Air and iPad mini with Retina display offer the power and capability of the A7 chip, advanced graphics on a Retina display, and high-speed LTE performance,¹ making everything you do faster and better, all while delivering all-day battery life.²

“With the addition of iPad alongside iPhone, we now offer the complete lineup of Japan’s most popular mobile devices on the nation’s most reliable LTE network,” said Kaoru Kato, President and CEO of NTT DOCOMO, INC. “We know our customers will enjoy using iPad Air and iPad mini, and anticipate that new customers will look to experience these amazing devices on our high-quality network with our new billing plan.”

“We are extremely happy for iPad to join iPhone on NTT DOCOMO’s network,” said Tim Cook, Apple’s CEO. “The results on iPhone have been tremendous, and we look forward to delivering iPad to NTT DOCOMO customers.”

iPad Air features a stunning 9.7-inch Retina display in a thin and light design. Precision-engineered to weigh just one pound with a narrow bezel, the borders of iPad Air make content even more immersive. iPad mini with Retina display brings all the pixels from the 9.7-inch iPad to its 7.9-inch screen, delivering razor sharp text and detail in a design that offers 35 percent more screen real estate than 7-inch tablets. iPad Air and iPad mini with Retina display feature the powerful and power-efficient Apple-designed A7 chip with 64-bit desktop-class architecture, ultrafast wireless with built-in Wi-Fi and expanded LTE cellular connectivity, an incredible 10 hours of battery life, and iOS 7 featuring hundreds of great features and access to over 500,000 apps designed specifically for iPad®.

DOCOMO’s iPad Air and iPad mini with Retina display users will be able to enjoy the company’s nationwide ultra-fast Xi™ LTE communications service³ with the new billing plan which enables data quota sharing among family members and corporate users. 

Beginning June 2, customers can pre-register for iPad Air and iPad mini with Retina display at DOCOMO dealers and DOCOMO’s website.

For details on sales prices and special campaigns, please visit www.nttdocomo.co.jp/english/ipad/charge/index.html#model. 

For details on the new billing plan, please visit www.nttdocomo.co.jp/english/charge.

For more information on iPad, please visit www.apple.com/ipad.

¹ LTE is available through select carriers. Network speeds are dependent on carrier networks, check with your carrier for details.
² Battery life depends on device settings, usage and other factors. Actual results vary.
³ Xi is only available to subscribers in Japan. Xi is a trademark of NTT DOCOMO, INC. in Japan and/or other countries.

NTT DOCOMO provides innovative, convenient and secure mobile services that enable smarter living for each customer. The company serves over 63 million mobile customers in Japan via advanced wireless networks, including a nationwide 3G network and one of the world’s first commercial LTE networks. Leveraging its unique capabilities as a mobile operator, DOCOMO is a leading developer of cutting-edge technologies for NFC mobile payments, mobile GPS, mobile TV, intuitive mobile assistance, environmental monitoring, smart grids and much more. Overseas, the company provides technical and operational expertise to eight mobile operators and other partner companies. NTT DOCOMO is listed on the Tokyo (9437) and New York (DCM) stock exchanges. Please visit www.nttdocomo.co.jp/english for more information.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts: 
Trudy Muller
Apple
tmuller@apple.com
+1 (408) 862-7426

Takuya Ori
NTT DOCOMO
ori@nttdocomo.co.jp
+81 3 5156 1366

 
29 Apr
CUPERTINO, California—April 29, 2014—Apple® today updated MacBook Air® with faster processors and lower prices, making the perfect everyday notebook an even better value. Now starting at $899, MacBook Air features powerful processors, fast flash storage, 802.11ac Wi-Fi, up to 12 hours of battery life and Apple’s iLife® and iWork® apps, giving you everything you need to handle all your work, all day long.

“With MacBook Air starting at $899, there’s no reason to settle for anything less than a Mac,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Macs have never been more popular, and today we’ve boosted the performance and lowered the price of MacBook Air so even more people can experience the perfect everyday notebook.”

Power-efficient fourth generation Intel Core i5 and Core i7 processors work in conjunction with OS X® Mavericks to give the 13-inch MacBook Air up to 12 hours of battery life and the 11-inch MacBook Air up to 9 hours of battery life. iTunes® movie playback times increase to 12 hours on the 13-inch notebook and 9 hours on the 11-inch notebook, adding up to two hours of playback time to the updated MacBook Air.* Flash storage makes MacBook Air extremely responsive, whether you are working on presentations, streaming movies and music from iTunes or organizing your photo library.

iLife and iWork come free with every new Mac®. iLife lets you edit your favorite videos with iMovie®, create new music or learn to play piano or guitar with GarageBand®, and organize, edit and share your best shots with iPhoto®. iWork productivity apps, Pages®, Numbers® and Keynote®, make it easy to create, edit and share stunning documents, spreadsheets and presentations. iWork for iCloud® beta lets you create a document on iPhone® or iPad®, edit it on your Mac and collaborate with friends, even if they are on a PC.

Every Mac comes with OS X, the world’s most advanced operating system, which is designed for ease of use even while taking full advantage of the powerful technologies built into every Mac. The latest version, OS X Mavericks, introduces more than 200 new features, including core technologies designed specifically for notebooks to boost performance and improve battery life. Mavericks introduces amazing apps like iBooks®, which gives you instant access to your iBooks library, more than two million titles in the iBooks Store™, and works seamlessly across your Apple devices. The new Maps app allows you to look up directions on your Mac and send them right to your iPhone or iPad, and with iCloud, whatever you do in apps like Mail, Contacts and Calendar also appears on your other devices.

Pricing & Availability
MacBook Air is available today through the Apple Online Store (www.apple.com), Apple’s retail stores and select Apple Authorized Resellers. The 11-inch MacBook Air comes with a 1.4 GHz processor with Turbo Boost speeds up to 2.7 GHz, 4GB of memory and is available with 128GB of flash storage starting at $899 (US), and 256GB of flash storage starting at $1,099 (US). The 13-inch MacBook Air comes with a 1.4 GHz processor with Turbo Boost speeds up to 2.7 GHz, 4GB of memory and is available with 128GB of flash storage starting at $999 (US), and 256GB of flash storage starting at $1,199 (US). Configure-to-order options include a 1.7 GHz Intel Core i7 processor with Turbo Boost speeds up to 3.3 GHz, up to 8GB of memory and up to 512GB flash storage. Additional technical specifications, configure-to-order options and accessories are available online at www.apple.com/macbook-air.

*The Wireless Web protocol testing was conducted by Apple in April 2014 using preproduction MacBook Air configurations. Battery life and charge cycles vary by use and settings. For more information visit www.apple.com/macbook-air.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Colin Smith
Apple
colins@apple.com
(408) 862-1171

Jacqueline Roy
Apple
jacqueline_roy@apple.com
(408) 862-4386
 
24 Apr
CUPERTINO, California—April 23, 2014—Apple® today announced financial results for its fiscal 2014 second quarter ended March 29, 2014. The Company posted quarterly revenue of $45.6 billion and quarterly net profit of $10.2 billion, or $11.62 per diluted share. These results compare to revenue of $43.6 billion and net profit of $9.5 billion, or $10.09 per diluted share, in the year-ago quarter. Gross margin was 39.3 percent compared to 37.5 percent in the year-ago quarter. International sales accounted for 66 percent of the quarter’s revenue.

“We’re very proud of our quarterly results, especially our strong iPhone sales and record revenue from services,” said Tim Cook, Apple’s CEO. “We’re eagerly looking forward to introducing more new products and services that only Apple could bring to market.”

“We generated $13.5 billion in cash flow from operations and returned almost $21 billion in cash to shareholders through dividends and share repurchases during the March quarter,” said Peter Oppenheimer, Apple’s CFO. “That brings cumulative payments under our capital return program to $66 billion.”

Apple is providing the following guidance for its fiscal 2014 third quarter:
revenue between $36 billion and $38 billion gross margin between 37 percent and 38 percent operating expenses between $4.4 billion and $4.5 billion other income/(expense) of $200 million tax rate of 26.1 percent
Apple will provide live streaming of its Q2 2014 financial results conference call beginning at 2:00 p.m. PDT on April 23, 2014 at www.apple.com/quicktime/qtv/earningsq214. This webcast will also be available for replay for approximately two weeks thereafter.

This press release contains forward-looking statements including without limitation those about the Company’s estimated revenue, gross margin, operating expenses, other income/(expense), and tax rate. These statements involve risks and uncertainties, and actual results may differ. Risks and uncertainties include without limitation the effect of competitive and economic factors, and the Company’s reaction to those factors, on consumer and business buying decisions with respect to the Company’s products; continued competitive pressures in the marketplace; the ability of the Company to deliver to the marketplace and stimulate customer demand for new programs, products, and technological innovations on a timely basis; the effect that product introductions and transitions, changes in product pricing or mix, and/or increases in component costs could have on the Company’s gross margin; the inventory risk associated with the Company’s need to order or commit to order product components in advance of customer orders; the continued availability on acceptable terms, or at all, of certain components and services essential to the Company’s business currently obtained by the Company from sole or limited sources; the effect that the Company’s dependency on manufacturing and logistics services provided by third parties may have on the quality, quantity or cost of products manufactured or services rendered; risks associated with the Company’s international operations; the Company’s reliance on third-party intellectual property and digital content; the potential impact of a finding that the Company has infringed on the intellectual property rights of others; the Company’s dependency on the performance of distributors, carriers and other resellers of the Company’s products; the effect that product and service quality problems could have on the Company’s sales and operating profits; the continued service and availability of key executives and employees; war, terrorism, public health issues, natural disasters, and other circumstances that could disrupt supply, delivery, or demand of products; and unfavorable results of other legal proceedings. More information on potential factors that could affect the Company’s financial results is included from time to time in the “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” sections of the Company’s public reports filed with the SEC, including the Company’s Form 10-K for the fiscal year ended September 28, 2013, its Form 10-Q for the quarter ended December 28, 2013, and its Form 10-Q for the quarter ended March 29, 2014 to be filed with the SEC. The Company assumes no obligation to update any forward-looking statements or information, which speak as of their respective dates.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contact: 
Steve Dowling
Apple
dowling@apple.com
(408) 974-1896

Investor Relations Contacts:
Nancy Paxton
Apple
paxton1@apple.com
(408) 974-5420

Joan Hoover
Apple
hoover1@apple.com
(408) 974-4570

24 Apr
CUPERTINO, California—April 23, 2014—Apple® today announced that its Board of Directors has authorized another significant increase to the Company’s program to return capital to shareholders.  The Company expects to utilize a total of over $130 billion of cash under the expanded program by the end of calendar 2015. 

As part of the program, the Board has increased its share repurchase authorization to $90 billion from the $60 billion level announced last year. The Company expects to continue to utilize about $1 billion annually to net-share-settle vesting restricted stock units. 

Additionally, the Board has approved an increase to the Company’s quarterly dividend of approximately 8 percent and has declared a dividend of $3.29 per common share, payable on May 15, 2014 to shareholders of record as of the close of business on May 12, 2014. The Company also plans to increase its dividend on an annual basis. With annual payments of $11 billion, Apple is among the largest dividend payers in the world.  

From August 2012 through March 2014, Apple has spent $66 billion in cash on its capital return program.

To assist in funding the program, the Company expects to access the public debt markets during 2014, both domestically and internationally, for an amount of term debt similar to what the Company raised during 2013. The management team and the Board of Directors will continue to review each element of the capital return program regularly. 

“We are announcing a significant increase to our capital return program,” said Tim Cook, Apple’s CEO. “We’re confident in Apple’s future and see tremendous value in Apple’s stock, so we’re continuing to allocate the majority of our program to share repurchases.  We’re also happy to be increasing our dividend for the second time in less than two years.”

The Board of Directors has also announced a seven-for-one stock split.  Each Apple shareholder of record at the close of business on June 2, 2014 will receive six additional shares for every share held on the record date, and trading will begin on a split-adjusted basis on June 9, 2014.  

This press release contains forward-looking statements including without limitation those regarding future business outlook and plans for dividends, share repurchases, and public debt issuance. These statements involve risks and uncertainties, and actual results may differ. Risks and uncertainties include without limitation the effect of competitive and economic factors, and the Company’s reaction to those factors, on consumer and business buying decisions with respect to the Company’s products; continued competitive pressures in the marketplace; the ability of the Company to deliver to the marketplace and stimulate customer demand for new programs, products, and technological innovations on a timely basis; the effect that product introductions and transitions, changes in product pricing or mix, and/or increases in component costs could have on the Company’s gross margin; the inventory risk associated with the Company’s need to order or commit to order product components in advance of customer orders; the continued availability on acceptable terms, or at all, of certain components and services essential to the Company’s business currently obtained by the Company from sole or limited sources; the effect that the Company’s dependency on manufacturing and logistics services provided by third parties may have on the quality, quantity or cost of products manufactured or services rendered; risks associated with the Company’s international operations; the Company’s reliance on third-party intellectual property and digital content; the potential impact of a finding that the Company has infringed on the intellectual property rights of others; the Company’s dependency on the performance of distributors, carriers and other resellers of the Company’s products; the effect that product and service quality problems could have on the Company’s sales and operating profits; the continued service and availability of key executives and employees; war, terrorism, public health issues, natural disasters, and other circumstances that could disrupt supply, delivery, or demand of products; and unfavorable results of other legal proceedings. More information on potential factors that could affect the Company’s financial results is included from time to time in the “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” sections of the Company’s public reports filed with the SEC, including the Company’s Form 10-K for the fiscal year ended September 28, 2013, its Form 10-Q for the quarter ended December 28, 2013, and its Form 10-Q for the quarter ended March 29, 2014 to be filed with the SEC. The Company assumes no obligation to update any forward-looking statements or information, which speak as of their respective dates.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contact:
Steve Dowling
Apple
dowling@apple.com
(408) 974-1896

Investor Relations Contacts:
Nancy Paxton
Apple
paxton1@apple.com
(408) 974-5420

Joan Hoover
Apple
hoover1@apple.com
(408) 974-4570
 
21 Apr
WHAT: Apple® FY 14 Second Quarter Results Conference Call

WHERE: Via conference call. The dial-in number for press is (844) 616-0064 (toll-free) or (719) 867-1888. Please enter confirmation code 806276.

WHEN: Wednesday, April 23, 2014, 2:00 p.m. PDT/5:00 p.m. EDT

REBROADCAST: The conference call will be available as a continuous rebroadcast beginning Wednesday, April 23 at 5:00 p.m. PDT/8:00 p.m. EDT through Wednesday, May 7 at 5:00 p.m. PDT/8:00 p.m. EDT. The dial-in number for the rebroadcast is (888) 203-1112 (toll-free) or (719) 457-0820. Please enter confirmation code 5206019.

WEBCAST: Apple will provide live audio streaming of its FY 14 Second Quarter Results Conference Call using Apple’s industry-leading QuickTime® multimedia software. The live webcast will begin at 2:00 p.m. PDT on Wednesday, April 23, 2014 at www.apple.com/quicktime/qtv/earningsq214 and will also be available for replay for approximately two weeks thereafter. The webcast is available on any iPhone®, iPad® or iPod touch® running iOS 4.2 or above, any Mac® running OS X 10.5 or above or any PC running QuickTime 7 or later. If you do not have QuickTime installed on your Windows PC, it is available at www.apple.com/quicktime.

This recording is the property of Apple and protected by US copyright law and international treaties. Any reproduction or distribution is strictly prohibited without prior written approval from Apple. Please contact Apple Public Relations or Investor Relations with any questions.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts: 
Steve Dowling
Apple
dowling@apple.com
(408) 974-1896

Kristin Huguet 
Apple
khuguet@apple.com
(408) 974-2414
 
3 Apr
CUPERTINO, California—April 3, 2014—Apple® today announced that it will hold its annual Worldwide Developers Conference (WWDC) June 2 through June 6 at San Francisco’s Moscone West. At this year’s five-day conference, developers from around the world will learn about the future of iOS and OS X®, giving them the latest tools and technologies to continue creating the most innovative apps for the millions of iOS and Mac® customers worldwide. WWDC will feature more than 100 technical sessions, over 1,000 Apple engineers, hands-on labs to help developers integrate new technologies and fine tune their apps, as well as the Apple Design Awards which showcase the best apps from the past year.

Developers can apply for tickets via the WWDC website (developer.apple.com/wwdc) now through Monday, April 7 at 10:00 a.m. PDT, and tickets will be issued to attendees through random selection. Developers will know their status by Monday, April 7 at 5:00 p.m. PDT. There will also be 200 Student Scholarships available, giving students around the world the chance to earn a free ticket (developer.apple.com/wwdc/students). This year the National Center for Women & Information Technology (NCWIT) and its alliance partners will help promote scholarships to female engineers and coders. 

“We have the most amazing developer community in the world and have a great week planned for them,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Every year the WWDC audience becomes more diverse, with developers from almost every discipline you can imagine and coming from every corner of the globe. We look forward to sharing with them our latest advances in iOS and OS X so they can create the next generation of great apps.”

WWDC 2014 activities include:
More than 100 technical sessions presented by Apple engineers on a wide range of topics for developing, deploying and integrating the latest iOS and OS X technologies; more than 1,000 Apple engineers supporting over 100 hands-on labs and events to provide developers with code-level assistance, insight into optimal development techniques and guidance on how they can make the most of iOS and OS X technologies in their apps; the latest innovations, features and capabilities of iOS and OS X, and how to enhance an app’s functionality, performance, quality and design; the opportunity to connect with thousands of fellow iOS and OS X developers from around the world—last year more than 60 countries were represented; a new series of get togethers for attendees focused on particular topics with special guest speakers and activities;  engaging and inspirational lunchtime sessions with leading minds and influencers from the worlds of technology, science and entertainment; and Apple Design Awards which recognize iPhone®, iPad® and Mac apps that demonstrate technical excellence, innovation and outstanding design.
Monday’s State of the Union session and the Apple Design Awards will be live streamed via the WWDC website giving more developers around the world access to the latest information in real time. Videos from all technical sessions will be posted throughout the week on the Apple Developer website (developer.apple.com/wwdc/videos) and will be available to all registered developers. 

Please go to the Apple Worldwide Developers Conference 2014 website (developer.apple.com/wwdc) to apply for a ticket, as well as for updates and more information.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts: 
Jennifer Ramsay
Apple
ramsay@apple.com
(408) 862-2239

Tom Neumayr
Apple
tneumayr@apple.com
(408) 974-1972
1 Apr
BEIJING―April 1, 2014―Apple® today announced TD-LTE capable models of iPad Air™ and iPad mini™ with Retina® display, bringing high-speed LTE performance* to iPad® customers in China, are available starting today. The new iPad models give customers the ability to connect to today’s most advanced cellular data networks at blazingly fast speeds, so users can surf the web or download email and apps even faster.

iPad Air and iPad mini with Retina display models supporting TD-LTE also accommodate the TD-SCDMA mobile standard, and join existing iPad Air and iPad mini with Retina display WLAN + Cellular models in support of Personal Hotspot connectivity and other advanced cellular technology (GSM/EDGE, DC-HSDPA, HSPA+) to provide customers in China fast cellular access in whichever iPad model they choose.

iPad Air features a stunning 9.7-inch Retina display in a thin and light design. Precision-engineered to weigh just one pound with a narrow bezel, the borders of iPad Air make content even more immersive. iPad mini with Retina display brings all the pixels from the 9.7-inch iPad to its 7.9-inch screen, delivering razor sharp text and detail in a design that offers 35 percent more screen real estate than 7-inch tablets. iPad Air and iPad mini with Retina display feature the powerful and power-efficient Apple-designed A7 chip with 64-bit desktop-class architecture, ultrafast wireless with built-in WLAN, support for fast cellular networks around the world, an incredible 10 hours of battery life,** and iOS 7 featuring hundreds of great features and access to over 500,000 apps designed specifically for iPad.

iPad Air with WLAN models are available in silver or space gray for a suggested retail price of 3,588 (RMB) for the 16GB model, 4,288 (RMB) for the 32GB model, 4,988 (RMB) for the 64GB model and 5,688 (RMB) for the 128GB model. iPad Air with WLAN + Cellular models supporting TD-LTE join existing iPad Air WLAN + Cellular models in China for a suggested retail price of 4,488 (RMB) for the 16GB model, 5,188 (RMB) for the 32GB model, 5,888 (RMB) for the 64GB model and 6,588 (RMB) for the 128GB model. iPad mini with Retina display WLAN models, in silver or space gray, are available for a suggested retail price of 2,888 (RMB) for the 16GB model, 3,588 (RMB) for the 32GB model, 4,288 (RMB) for the 64GB model and 4,988 (RMB) for the 128GB model. iPad mini with Retina display WLAN + Cellular models supporting TD-LTE join existing iPad mini with Retina display WLAN + Cellular models in China for a suggested retail price of 3,788 (RMB) for the 16GB model, 4,488 (RMB) for the 32GB model, 5,188 (RMB) for the 64GB model and 5,888 (RMB) for the 128GB model. Additionally, iPad with Retina display, the most affordable 9.7-inch iPad, is now offered in black or white for a suggested retail price of 2,888 (RMB) for the 16GB WLAN model and 3,788 (RMB) for the 16GB WLAN + Cellular model, and the original iPad mini in silver or space gray is offered at 2,098 (RMB) for the 16GB WLAN model and 2,988 (RMB) for the 16GB WLAN + Cellular model. In China, all iPad models are available through Apple retail stores, the Apple Online Store (www.apple.com/cn), and select Apple Authorized Resellers. 

*Network speeds are dependent on carrier networks. Check with your carrier for details.
**Battery life depends on device settings, usage and other factors. Actual results vary.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts: 
Carolyn Wu
Apple
carolyn_wu@apple.com
+86 10 8525 5952

Trudy Muller
Apple
tmuller@apple.com
+1 (408) 862-7426
 
18 Mar
CUPERTINO, California—March 18, 2014—Apple® today announced iPad® with Retina® display replaces iPad 2 as the most affordable 9.7-inch iPad at $399 for the 16GB Wi-Fi model and $529 for the Wi-Fi + Cellular model. The fourth generation iPad features the amazing 9.7-inch Retina display, the Apple-designed A6X chip, ultrafast Wi-Fi, a 5MP iSight® camera which also captures 1080p HD video, a FaceTime® HD camera, and support for LTE carriers worldwide,¹ all while delivering up to 10 hours of battery life.²  iPad with Retina display comes with iOS 7, featuring hundreds of great new features, including Control Center, Notification Center, improved Multitasking, AirDrop®, enhanced Photos, Safari®, Siri® and iTunes Radio℠.³

“Now for $399 customers can get iPad with a stunning 9.7-inch Retina display, fast A6X chip, and 5MP iSight camera, offering a dramatic upgrade in power, performance and value compared to the iPad 2 it replaces,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The iPad line sets the gold-standard in mobile computing and all iPads have access to the largest and best ecosystem of more than 500,000 iPad optimized apps from the App Store.”

iPad customers have access to the revolutionary App Store℠, which offers more than one million apps to iPhone®, iPad and iPod touch® users in 155 countries around the world, and more than 500,000 apps are designed specifically for iPad. More than 65 billion apps have been downloaded from the App Store, which offers customers an incredible range of apps in 24 categories, including newspapers and magazines in Newsstand, games and entertainment, kids, education, business, news, sports, health and fitness and travel. The iLife® suite of creative apps, including iPhoto®, iMovie® and GarageBand®, and the iWork® suite of productivity apps, including Pages®, Numbers® and Keynote® are essential to the Apple experience and are now free, so more iPad users have access to these great apps that are optimized to support 64-bit technology and include hundreds of new features.

Pricing & Availability
iPad with Retina display models in black or white are available for a suggested retail price of $399 (US) for the 16GB Wi-Fi model and $529 (US) for the 16GB Wi-Fi + Cellular model for either AT&T, Sprint, T-Mobile or Verizon. Smart Cover® and Smart Case for iPad with Retina display are available in dark gray for $39 (US) and $49 (US) respectively through the Apple Online Store (www.apple.com), Apple’s retail stores and select Authorized Apple Resellers. iPad Air™ with Wi-Fi models are available in silver or space gray for a suggested retail price of $499 (US) for the 16GB model, $599 (US) for the 32GB model, $699 (US) for the 64GB model and $799 (US) for the 128GB model. iPad Air with Wi-Fi + Cellular are available for a suggested retail price of $629 (US) for the 16GB model, $729 (US) for the 32GB model, $829 (US) for the 64GB model and $929 (US) for the 128GB model. 

iPad mini™ with Retina display Wi-Fi models are available in silver or space gray for a suggested retail price of $399 (US) for the 16GB model, $499 (US) for the 32GB model, $599 (US) for the 64GB model and $699 (US) for the 128GB model. iPad mini with Retina display Wi-Fi + Cellular models will be available for a suggested retail price of $529 (US) for the 16GB model, $629 (US) for the 32GB model, $729 (US) for the 64GB model and $829 (US) for the 128GB model. Additionally, the original iPad mini is offered at $299 (US) for the 16GB Wi-Fi model and $429 (US) for the 16GB Wi-Fi + Cellular model for either AT&T, Sprint, T-mobile or Verizon.

¹LTE is available through select carriers. Network speeds are dependent on carrier networks. Check with your carrier for details.
²Battery life depends on device settings, usage and other factors. Actual results vary.
³iTunes Radio is available with iOS 7 in the US and Australia.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts: 
Andy Bowman
Apple
abowman@apple.com
(408) 783-0619

Trudy Muller
Apple
tmuller@apple.com
(408) 862-7426
 
4 Mar
CUPERTINO, California—March 4, 2014—Apple® today announced that Peter Oppenheimer, Apple’s senior vice president and CFO, will retire at the end of September. Luca Maestri, Apple’s vice president of Finance and corporate controller, will succeed Peter as CFO reporting to Apple CEO, Tim Cook. Peter will transition the CFO role to Luca in June and the balance of his responsibilities over the remaining time allowing for a professional and seamless transition. 

“Peter has served as our CFO for the past decade as Apple’s annual revenue grew from $8 billion to $171 billion and our global footprint expanded dramatically. His guidance, leadership and expertise have been instrumental to Apple’s success, not only as our CFO but also in many areas beyond finance, as he frequently took on additional activities to assist across the company. His contributions and integrity as our CFO create a new benchmark for public company CFOs,” said Tim Cook, Apple CEO. “Peter is also a dear friend I always knew I could count on. Although I am sad to see him leave, I am happy he is taking time for himself and his family. As all of us who know him would have expected, he has created a professional succession plan to ensure Apple doesn’t miss a beat.”

“Luca has over 25 years of global experience in senior financial management, including roles as a public company CFO, and I am confident he will be a great CFO at Apple,” added Tim. “When we were recruiting for a corporate controller, we met Luca and knew he would become Peter’s successor. His contributions to Apple have already been significant in his time with us and he has quickly gained respect from his colleagues throughout the company.” 

“I love Apple and the people I have had the privilege to work with and after 18 years here, it is time for me to take time for myself and my family,” said Peter Oppenheimer. “For quite some time, I have wanted to live on the central coast of California and get more involved at Cal Poly, my alma mater; spend more time with my wife and sons; travel to interesting parts of the world; and something I have wanted to do for years— finish the requirements for my pilot’s license.”

As CFO, Peter oversees the controller, treasury, investor relations, tax, information systems, internal audit and facilities functions. He started with Apple in 1996 as controller for the Americas, and in 1997 was promoted to vice president and Worldwide Sales controller and then promoted to corporate controller prior to being named CFO. As Apple’s annual revenue has grown more than twentyfold during his time as CFO, Peter has overseen development of a disciplined global financial strategy, robust systems and procedures, and a very strong balance sheet. Under his leadership, Apple has built a world-class finance team. Peter has managed facilities expansion including the addition of four data centers and Apple’s new campus in Cupertino, all of which will be powered by renewable energy.

Peter also recently joined the Board of Directors of Goldman Sachs.

Luca has deep knowledge in all of the major aspects of finance with over 25 years of experience building and leading finance teams in global companies with significant operating scale and complexity. Prior to joining Apple, Luca was CFO at both Nokia Siemens Networks and Xerox. Since joining Apple in March 2013, Luca has managed most of Apple’s financial functions and done an excellent job leading them, while also working closely with Apple’s senior leadership.

Luca began his career with General Motors and spent 20 years in finance and operating roles in the Americas, Asia Pacific and Europe. While at GM, Luca had many significant assignments building and operating the business. He was part of the team that established GM’s regional operations in Asia Pacific, including manufacturing investments in China and Thailand. He was later CFO of the team that restructured operations in Brazil and Argentina and returned the region to profitability. His last role at GM was CFO for all of GM’s operations in Europe, which spanned over 45 countries with annual net revenue of approximately $40 billion. 

Luca has an exceptionally broad international background, with time spent living and working in Italy, Poland, Ireland, Switzerland, Singapore, Thailand, Brazil and Germany, as well as the U.S. 

Luca graduated from Luiss University in Rome with a bachelor’s degree in Economics and received a master’s degree in Science of Management from Boston University.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts: 
Kristin Huguet
Apple
khuguet@apple.com
(408) 974-2414

Katie Cotton
Apple
katiec@apple.com
(408) 974-7269

3 Mar
GENEVA―March 3, 2014―Apple® today announced that leading auto manufacturers are rolling out CarPlay, the smarter, safer and more fun way to use iPhone® in the car. CarPlay gives iPhone users an incredibly intuitive way to make calls, use Maps, listen to music and access messages with just a word or a touch. Users can easily control CarPlay from the car’s native interface or just push-and-hold the voice control button on the steering wheel to activate Siri® without distraction. Vehicles from Ferrari, Mercedes-Benz and Volvo will premiere CarPlay to their drivers this week, while additional auto manufacturers bringing CarPlay to their drivers down the road include BMW Group, Ford, General Motors, Honda, Hyundai Motor Company, Jaguar Land Rover, Kia Motors, Mitsubishi Motors, Nissan Motor Company, PSA Peugeot Citroën, Subaru, Suzuki and Toyota Motor Corp. 

“CarPlay has been designed from the ground up to provide drivers with an incredible experience using their iPhone in the car,” said Greg Joswiak, Apple’s vice president of iPhone and iOS Product Marketing. “iPhone users always want their content at their fingertips and CarPlay lets drivers use their iPhone in the car with minimized distraction. We have an amazing lineup of auto partners rolling out CarPlay, and we’re thrilled it will make its debut this week in Geneva.”

Apple has led consumer technology integration in the car for more than a decade. CarPlay brings your car and iPhone together for a thoughtful experience that lets drivers focus on driving, while also tapping into everything they want to do with their iPhone. 

Once iPhone is connected to a vehicle with CarPlay integration, Siri helps you easily access your contacts, make calls, return missed calls or listen to voicemails. When incoming messages or notifications arrive, Siri provides an eyes-free experience by responding to requests through voice commands, by reading drivers’ messages and letting them dictate responses or simply make a call.

CarPlay makes driving directions more intuitive by working with Maps to anticipate destinations based on recent trips via contacts, emails or texts, and provides routing instructions, traffic conditions and ETA. You can also simply ask Siri and receive spoken turn-by-turn directions, along with Maps, which will appear on your car’s built-in display. 

CarPlay gives drivers access to all of their music, podcasts, audiobooks and iTunes Radio℠ with easy navigation through listening choices from the car’s built-in controls or simply by asking Siri to pull up what you’d like to hear. CarPlay also supports select third-party audio apps including Spotify and iHeartRadio, so you can listen to your favorite radio services or sports broadcast apps while driving.

Pricing & Availability
Apple CarPlay is available as an update to iOS 7 and works with Lightning-enabled iPhones, including iPhone 5s, iPhone 5c and iPhone 5. CarPlay will be available in select cars shipping in 2014.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts: 
Christine Monaghan
Apple
cmonaghan@apple.com
+1 (408) 974-8850

Adam Howorth
Apple
adamh@apple.com
+44 207 184 1202

19 Feb
CUPERTINO, California―February 19, 2014―Apple® today announced the first iTunes® Festival to be held in the US, featuring an amazing lineup of global superstars, running from March 11-15. Taking place at ACL Live at the Moody Theater, home of Austin City Limits, the iTunes Festival at SXSW will feature iTunes chart toppers including Coldplay, Imagine Dragons, Pitbull, Keith Urban, ZEDD and more to come. All five nights of the iTunes Festival will be available to enjoy for free as a live and on-demand stream via the iTunes Store® on your iPhone®, iPad®, iPod touch®, Mac® or PC. Performances can also be seen in the iTunes Festival app on your iOS device or with Apple TV® in stunning HD. 

“The iTunes Festival in London has become an incredible way for Apple to share its love of music with our customers,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “We're excited about the incredible lineup of artists performing and SXSW is the perfect place to debut the first iTunes Festival in the US.”

At the iTunes Festival in London over 400 artists have performed in front of more than 430,000 fans and tens of millions more online. Performances are available for purchase and download on the iTunes Store. For additional details on the lineup for the iTunes Festival check out www.itunes.com/festival.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts: 
Jenn Ramsay
Apple
ramsay@apple.com
(408) 862-2239

Tom Neumayr
Apple
tneumayr@apple.com
(408) 974-1972


11 Feb
SYDNEY—February 11, 2014—Apple® today announced iTunes Radio™ is now available to music fans in Australia. iTunes Radio is a free Internet radio service featuring over 100 stations and an incredible catalog of music from the iTunes Store®, combined with features only iTunes® can deliver. When you tune into iTunes Radio on your iPhone®, iPad®, iPod touch®, Mac®, PC or Apple TV®, you’ll have access to stations inspired by the music you already listen to, Featured Stations curated by Apple and genre-focused stations that are personalized just for you. iTunes Radio evolves based on the music you play and download. The more you use iTunes Radio and iTunes, the more it knows what you like to listen to and the more personalized your experience becomes. iTunes Radio also gives you access to exclusive “First Play” premieres from top selling artists, plus the ability to tag or buy anything you hear with just one click.

iTunes Radio offers music fans access to thousands of new songs every week, as well as serving up exclusive music from new and popular artists before you hear them anywhere else. Whether it’s an exclusive single from an up-and-coming band or a pre-release stream of an entire album, iTunes Radio has it all. iTunes Radio is home to special events including live streams direct from the iTunes Festival in London and other exclusive iTunes Sessions.

iTunes Radio is ad-supported and free for everyone. iTunes Match® users get iTunes Radio ad-free, so instead of hearing the occasional ad on iTunes Radio, iTunes Match makes your listening completely ad-free. With iTunes Match, all your music—even songs you’ve imported from CDs—are stored in iCloud®. iTunes Radio can use information about your entire music collection to make your stations even more personalized. iTunes Match costs AU$34.99 for a year.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Fiona Martin
Apple
fmartin@apple.com 
+61 2 8987 8230

Jennifer Ramsay
Apple
ramsay@apple.com
+1 (408) 862-2239
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