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Press Releases from Apple, Inc.
10 Mar
SAN FRANCISCO—March 9, 2015—Apple® today announced that Apple Watch™, its most personal device yet and the newest innovative addition to Apple’s ecosystem, will be available on Friday, April 24 to customers in Australia, Canada, China, France, Germany, Hong Kong, Japan, the UK and the US. Apple Watch is an incredibly accurate timepiece, an intimate and immediate communication device and a groundbreaking health and fitness companion. Highly customizable for personal expression, Apple Watch also brings an entirely new way to receive information at a glance and interact with the world through third-party app experiences designed specifically for the wrist.

“Apple Watch begins a new chapter in the way we relate to technology and we think our customers are going to love it,” said Tim Cook, Apple’s CEO. “We can’t wait for people to start wearing Apple Watch to easily access information that matters, to interact with the world, and to live a better day by being more aware of their daily activity than ever before.”

“Conceived, designed and developed as a singular product, Apple Watch merges hardware and software like never before,” said Jony Ive, Apple’s senior vice president of Design. “In Apple Watch, we’ve created three beautifully curated collections with a software architecture that together enable unparalleled personalization in a wearable device.”

Apple Watch introduces revolutionary technologies including the Digital Crown™, an innovative way to scroll, zoom and navigate fluidly without obstructing the display. The Retina® display with Force Touch on Apple Watch senses the difference between a tap and a press, providing a new way to quickly and easily access relevant controls. The all-new Taptic Engine™ discreetly delivers a gentle tap on your wrist whenever you receive a notification or message.

Incredibly Accurate & Customizable Timepiece
An extremely precise timepiece, Apple Watch keeps time to within 50 milliseconds of UTC, the universal time standard.* Apple Watch can be personalized with watch faces ranging from traditional analog such as the Chronograph face, to the information-rich Modular face, or beautifully animated butterflies and jellyfish on the Motion face. Apple Watch goes beyond telling time with specialized functions on the watch face—known in watchmaking as complications—such as the sunrise/sunset, upcoming calendar events or daily activity level. With multiple customizable watch faces and complications, Apple Watch enables millions of possible configurations. Swipe up from the watch face for Glances that quickly show you information you care about, such as the weather forecast, your current location on a map or the music you’re listening to.

Intimate & Immediate Communication Device
Apple Watch enables you to send messages, read email and answer calls to your iPhone® right from your wrist. The Taptic Engine alerts you with a gentle tap so you won’t miss important notifications. With Digital Touch, Apple Watch allows you to communicate in all-new ways by sending a sketch, a tap or even the rhythm of your own heartbeat. Interact quickly and conveniently with the world around you with Apple Watch by paying for coffee using Apple Pay™**, boarding a plane with a Passbook® boarding pass, or raising your wrist to ask Siri® for turn-by-turn directions in Maps.

Groundbreaking Health & Fitness Companion
Apple Watch encourages you to sit less, move more and get some exercise every day. The Activity app provides a simple visual snapshot of your daily activity with three rings that measure active calories burned, brisk activity and how often you’ve stood up to take a break from sitting during the day. Apple Watch provides the detailed metrics you need during dedicated workout sessions for the most popular activities, such as walking, running and cycling through the Workout app. With an accelerometer, a built-in heart rate sensor, GPS and Wi-Fi from your iPhone, Apple Watch smartly uses the best sensors for different types of motion and provides a comprehensive picture of your all-day activity and workouts. The Activity app on iPhone collects your activity and workout data from Apple Watch so you can see your history in greater detail. Apple Watch uses this history to suggest personalized activity goals, reward fitness milestones and keep you motivated.

Apple Watch is available in two different sizes, 38 mm and 42 mm, and in three distinct collections—Apple Watch Sport, Apple Watch and Apple Watch Edition. Apple Watch Sport features a lightweight anodized aluminum case in silver and space gray with a Retina display protected by strengthened Ion-X glass and matching high-performance fluoroelastomer Sport Band in five colors. The Apple Watch collection features highly polished stainless steel and space black stainless steel cases with a Retina display protected by sapphire crystal. The Apple Watch collection comes with a choice of three different leather straps, a stainless steel link bracelet and Milanese loop, and a black or white Sport Band. Apple Watch Edition features cases specially crafted from custom rose or yellow 18-karat gold alloys developed to be twice as hard as standard gold, a Retina display protected by polished sapphire crystal and a choice of uniquely designed straps and bands with 18-karat gold clasps, buckles or pins. 

The world’s most vibrant and innovative developer community has been creating all-new experiences specifically designed for Apple Watch. From requesting an Uber, checking in to your American Airlines flight, booking a bike for your Equinox class to remotely controlling your Honeywell Lyric thermostat while away, the possibilities for Apple Watch apps are endless. These experiences extend the functionality of your favorite iPhone apps, while delivering an innovative way to interact—right from your wrist. Popular apps such as Instagram, MLB.com At Bat, Nike+ Running, OpenTable, Shazam, Twitter, WeChat and more will also be available on Apple Watch. The new Apple Watch app that comes with iOS 8.2 on iPhone lets you browse, buy and download apps from the Apple Watch App Store™.

Designed to be worn throughout your day, Apple Watch delivers up to 18-hour all-day battery life*** and comes with a unique charging solution that combines Apple’s MagSafe® technology with inductive charging for a quick connection that simply snaps into place.

By design, the shopping experience for Apple Watch will be the most personalized Apple has ever offered. When Apple Watch becomes available for pre-order from the Apple Online Store (www.apple.com) on Friday, April 10, Apple retail stores and department store shop-in-shops will begin offering customers the chance to preview their choice of Apple Watch and try it on in-store.

Pricing & Availability
Beginning April 10 in Australia, Canada, China, France, Germany, Hong Kong, Japan, the UK and the US, Apple Watch will be available for preview, try-on by appointment at Apple’s retail stores, and available for pre-order through the Apple Online Store  (www.apple.com). On April 24, Apple Watch will be available online or by reservation in Apple’s retail stores and select Apple Authorized Resellers in China and Japan. Customers who purchase online or in-store from Apple will be offered Personal Setup to customize and pair Apple Watch with their iPhone.

Apple Watch is available in three collections, Apple Watch Sport, priced at $349 (US) and $399 (US); Apple Watch, available from $549 (US) to $1,099 (US); and Apple Watch Edition, crafted from custom rose or yellow 18-karat gold alloys, with prices starting at $10,000 (US).

Apple Watch will also be available to preview or try on at Galeries Lafayette in Paris, Isetan in Tokyo and Selfridges in London on April 10. Apple Watch will be for sale on April 24 at these select department store shop-in-shops, and at boutiques in major cities across the world including colette in Paris, Dover Street Market in London and Tokyo, Maxfield in Los Angeles and The Corner in Berlin.

Starting today customers can explore and choose their favorite Apple Watch in the Apple Online Store (www.apple.com) or through the Apple Store app for iPhone and iPad. 

Apple Watch requires iPhone 5, iPhone 5c, iPhone 5s, iPhone 6 or iPhone 6 Plus running iOS 8.2. or later. iOS 8.2 will be available for download today. 

*Accuracy depends on regular syncing with iPhone.
**Apple Pay is only available in the US and through participating banks. See www.apple.com/apple-pay for details.
***Battery life depends on device settings, usage and other factors. Actual results may vary.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Amy Bessette
Apple
abessette@apple.com
(408) 862-8012

Sarah O'Brien
Apple
sarahobrien@apple.com
(408) 783-2400  
10 Mar
SAN FRANCISCO―March 9, 2015―Apple® today unveiled the all-new MacBook®, a new line of notebooks reinvented in every way to deliver the thinnest and lightest Macs ever. Every component of the new MacBook has been meticulously redesigned to create a Mac® that weighs just two pounds and is 13.1 mm thin. The new MacBook features a stunning 12-inch Retina® display that is the thinnest ever on a Mac, an Apple-designed full-size keyboard which is dramatically thinner and highly responsive, the all-new Force Touch trackpad that brings a new dimension of interactivity to the Mac, an incredibly compact USB-C port for data transfer, video out and charging in a single connector, and a new battery design that maximizes every millimeter of space to deliver all-day battery life. And, for the first time, MacBook is available in three gorgeous aluminum finishes—gold, silver and space gray.

“Apple has reinvented the notebook with the new MacBook, and at just two pounds and 13.1 mm, it’s the thinnest and lightest Mac ever,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Every component of the MacBook reveals a new innovation. From its fanless design, ultra-thin Retina display and full-size keyboard that’s 34 percent thinner, to its all-new Force Touch trackpad, versatile USB-C port and breakthrough terraced battery design, the new MacBook is the future of the notebook.”

Measuring just 13.1 mm at its thickest point, the new MacBook design is an amazing 24 percent thinner than the 11-inch MacBook Air®. With a new precision-milled unibody enclosure featuring integrated Wi-Fi antennas and a top case with polished stainless steel Apple logo, MacBook is available in three elegant finishes—gold, silver and space gray—and is the first MacBook with an all-metal enclosure.

A comfortable keyboard is essential to the Mac experience and the new MacBook is designed around an all-new full-size keyboard. To fit the full-size keyboard into the amazingly thin MacBook meant completely re-engineering how a notebook keyboard works. The new keyboard is 34 percent thinner and uses an Apple-designed butterfly mechanism that is an amazing 40 percent thinner than a traditional keyboard scissor mechanism yet four times more stable, providing greater precision no matter where your finger strikes the key. New stainless steel dome switches located beneath each key deliver a crisp and responsive feel when typing, and every key on the new keyboard is individually backlit with its own single LED to deliver precisely calibrated, uniform brightness behind each keycap.

The perfect match to a full-size keyboard is a 12-inch display, and the new MacBook features a stunning 12-inch Retina display with a 16:10 aspect ratio. Measuring just 0.88 mm thin, the Retina display on the new MacBook is the thinnest display ever on a Mac. With a larger aperture for each pixel, the new Retina display is also extremely efficient and uses 30 percent less energy than existing Mac notebook Retina displays, while delivering the same level of brightness. And with a resolution of 2304 x 1440, text, photos and movies come to life with astounding clarity. 

MacBook also features the all-new Force Touch trackpad that brings a new dimension of interactivity to the Mac. The new trackpad features built-in force sensors that allow you to click anywhere and haptic feedback that provides a responsive and uniform feel. You can even customize the feel of the trackpad by changing the amount of pressure needed to register each click. The Force Touch trackpad also enables a new gesture called Force Click, a click followed by a deeper press, for tasks like pulling up the definition of a word, quickly seeing a map or glancing at a preview of a file. 

Applying miniaturization techniques used in iPhone® and iPad®, MacBook features the most compact logic board ever in a Mac, measuring an amazing 67 percent smaller than the logic board of the 11-inch MacBook Air. With no moving parts or vents, the new MacBook was designed from the ground up to be the first fanless Mac notebook for silent, efficient performance. MacBook features the new fifth-generation Intel Core M processor that runs at just 5 watts and Intel HD Graphics 5300. The highly efficient processors work in conjunction with optimizations throughout OS X® to make the new MacBook the world’s most energy efficient notebook.*

The new MacBook features a breakthrough terraced battery design that is layered in individual sheets that are precisely contoured to fit the MacBook’s sleek, curved enclosure. As a result, the new MacBook has 35 percent more battery capacity than would be possible with traditional battery cells and delivers all-day battery life with up to 9 hours of wireless web browsing and up to 10 hours of iTunes® movie playback.**

Designed for the wireless world, MacBook is perfect for tasks like streaming content from your MacBook to your HDTV using AirPlay®, exchanging files quickly using AirDrop®, or using wireless headphones. MacBook is equipped with the latest wireless technologies, including built-in 802.11ac Wi-Fi and Bluetooth 4.0 for fast wireless connectivity. 

The new MacBook also features a next-generation USB-C port that is incredibly small, yet extremely versatile and even more user friendly. A new industry standard, USB-C supports higher wattage charging, USB 3.1 Gen 1 (5Gbps) data transfer and DisplayPort 1.2 all in a single connector that’s one-third the size of a traditional USB port.

Every new Mac comes with OS X Yosemite, a powerful new version of OS X, redesigned and refined with a fresh, modern look, powerful new apps and amazing Continuity features that make working across your Mac and iOS devices more fluid than ever.

iMovie®, GarageBand®, iPhoto®, and Pages®, Numbers® and Keynote® come free with every new Mac. iMovie lets you easily create beautiful movies, you can use GarageBand to make new music or learn to play piano or guitar and you can edit and share your best shots with iPhoto. Pages, Numbers and Keynote, make it easy to create, edit and share stunning documents, spreadsheets and presentations. Pages, Numbers and Keynote for iCloud® let you create a document on iPhone or iPad, edit it on your Mac and collaborate with friends, even if they are on a PC. The new Photos for OS X app keeps your growing photo and video collection automatically organized and easy to navigate and will be included in an OS X Yosemite update this spring.

Pricing & Availability
The all-new MacBook will begin shipping Friday, April 10 through the Apple Online Store (www.apple.com), Apple’s retail stores and select Apple Authorized Resellers. MacBook comes with a 1.1 GHz dual-core Intel Core M processor with Turbo Boost speeds up to 2.4 GHz, 8GB of memory, 256GB of flash storage and Intel HD Graphics 5300 starting at $1,299 (US); and with a 1.2 GHz dual-core Intel Core M processor with Turbo Boost speeds up to 2.6GHz, 8GB of memory, 512GB of flash storage and Intel HD Graphics 5300 starting at $1,599 (US). Additional technical specifications, configure-to-order options and accessories are available online at www.apple.com/macbook.

*Claim based on energy efficiency categories and products listed in the EPA ENERGY STAR database for Notebook Computers as of March 5, 2015.
**The Wireless Web protocol testing was conducted by Apple in March 2015 using preproduction MacBook configurations. Battery life and charge cycles vary by use and settings. For more information visit www.apple.com/macbook.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Colin Smith
Apple
colins@apple.com
(408) 862-1171

Jennie Orphanopoulos
Apple
jennieo@apple.com
(408) 783-0203
 
10 Mar
SAN FRANCISCO―March 9, 2015―Apple® today updated the 13-inch MacBook Pro® with Retina® display with the all-new Force Touch trackpad, fifth generation Intel Core processors and Intel Iris Graphics 6100, two times faster flash and longer battery life, bringing even more performance and capabilities to our pro customers.* Apple also today updated the 11-inch and 13-inch MacBook Air® with fifth generation Intel Core processors, Intel HD Graphics 6000, and Thunderbolt 2, and added up to two times faster flash to the 13-inch MacBook Air, making the perfect everyday notebooks even better.

“Today the popular 13-inch MacBook Pro with Retina display, 11-inch MacBook Air and 13-inch MacBook Air all received significant upgrades,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The 13-inch MacBook Pro has been updated with the latest processors, more powerful graphics, faster flash, longer battery life and the all-new Force Touch trackpad. We’re also bringing the latest processors and graphics, and faster Thunderbolt 2 to the 11-inch and 13-inch MacBook Air, as well as up to two times faster flash to the 13-inch MacBook Air.”

The 13-inch MacBook Pro with Retina display features the all-new Force Touch trackpad that brings a new dimension of interactivity to the Mac®. The new trackpad features built-in force sensors that allow you to click anywhere and haptic feedback that provides a responsive and uniform feel. You can even customize the feel of the trackpad by changing the amount of pressure needed to register each click. The Force Touch trackpad also enables a new gesture called Force Click, a click followed by a deeper press, for tasks like pulling up the definition of a word, quickly seeing a map or glancing at a preview of a file.

The updated 13-inch MacBook Pro with Retina display also features fifth generation Intel Core processors up to 3.1 GHz, with Turbo Boost Speeds up to 3.4 GHz, faster integrated Intel Iris Graphics 6100, and flash storage that is up to two times faster, with throughput up to 1.6GBps.* In addition, the 13-inch MacBook Pro with Retina display now delivers up to 10 hours of battery life and up to 12 hours of iTunes® movie playback.**

The updated 11-inch and 13-inch MacBook Air now feature fifth generation Intel Core processors up to 2.2 GHz, with Turbo Boost speeds up to 3.2 GHz, integrated Intel HD Graphics 6000, and Thunderbolt 2, delivering up to 20Gbps, twice the bandwidth of the previous generation. The 13-inch MacBook Air also features faster flash storage that is up to two times faster than the previous generation.***

Every new Mac comes with OS X® Yosemite, a powerful new version of OS X, redesigned and refined with a fresh, modern look, powerful new apps and amazing Continuity features that make working across your Mac and iOS devices more fluid than ever. 

iMovie®, GarageBand®, iPhoto®, and Pages®, Numbers® and Keynote® come free with every new Mac. iMovie lets you easily create beautiful movies, you can use GarageBand to make new music or learn to play piano or guitar and you can edit and share your best shots with iPhoto. Pages, Numbers and Keynote, make it easy to create, edit and share stunning documents, spreadsheets and presentations. Pages, Numbers and Keynote for iCloud® let you create a document on iPhone® or iPad®, edit it on your Mac and collaborate with friends, even if they are on a PC. The new Photos for OS X app keeps your growing photo and video collection automatically organized and easy to navigate and will be included in an OS X Yosemite update this spring.

Pricing & Availability
The 13-inch MacBook Pro with Retina display is available today through the Apple Online Store (www.apple.com), Apple’s retail stores and select Apple Authorized Resellers with a 2.7 GHz dual-core Intel Core i5 processor with Turbo Boost speeds up to 3.1 GHz, 8GB of memory and 128GB of flash storage starting at $1,299 (US); with a 2.7 GHz dual-core Intel Core i5 processor with Turbo Boost speeds up to 3.1 GHz, 8GB of memory and 256GB of flash storage starting at $1,499 (US); and with a 2.9 GHz dual-core Intel Core i5 processor with Turbo Boost speeds up to 3.3 GHz, 8GB of memory and 512GB of flash storage starting at $1,799 (US). Configure-to-order options include a faster dual-core Intel Core i7 processor up to 3.1 GHz with Turbo Boost speeds up to 3.4 GHz, up to 16GB of memory and flash storage up to 1TB. Additional technical specifications, configure-to-order options and accessories are available online at www.apple.com/macbook-pro.

MacBook Air is available today through the Apple Online Store (www.apple.com), Apple’s retail stores and select Apple Authorized Resellers. The 11-inch MacBook Air comes with a 1.6 GHz processor with Turbo Boost speeds up to 2.7 GHz, 4GB of memory and is available with 128GB of flash storage starting at $899 (US), and 256GB of flash storage starting at $1,099 (US). The 13-inch MacBook Air comes with a 1.6 GHz processor with Turbo Boost speeds up to 2.7 GHz, 4GB of memory and is available with 128GB of flash storage starting at $999 (US), and 256GB of flash storage starting at $1,199 (US). Configure-to-order options include a 2.2 GHz Intel Core i7 processor with Turbo Boost speeds up to 3.2 GHz, up to 8GB of memory and up to 512GB flash storage. Additional technical specifications, configure-to-order options and accessories are available online at www.apple.com/macbook-air.

*Testing conducted by Apple in March 2015 using preproduction MacBook Pro with Retina display configurations. For more information visit www.apple.com/macbook-pro/features-retina/.
**The Wireless Web protocol testing was conducted by Apple in March 2015 using preproduction MacBook Pro with Retina display configurations. Battery life and charge cycles vary by use and settings. For more information visit www.apple.com/macbook-pro.
***Testing conducted by Apple in March 2015 using preproduction MacBook Air configurations. For more information visit www.apple.com/macbook-air/features.html.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Colin Smith
Apple
colins@apple.com
(408) 862-1171

Jennie Orphanopoulos
Apple
jennieo@apple.com
(408) 783-0203
 
10 Mar
SAN FRANCISCO—March 9, 2015—Apple® today announced ResearchKit™, an open source software framework designed for medical and health research, helping doctors and scientists gather data more frequently and more accurately from participants using iPhone® apps. World-class research institutions have already developed apps with ResearchKit for studies on asthma, breast cancer, cardiovascular disease, diabetes and Parkinson’s disease.* Users decide if they want to participate in a study and how their data is shared. 

“iOS apps already help millions of customers track and improve their health. With hundreds of millions of iPhones in use around the world, we saw an opportunity for Apple to have an even greater impact by empowering people to participate in and contribute to medical research,” said Jeff Williams, Apple’s senior vice president of Operations. “ResearchKit gives the scientific community access to a diverse, global population and more ways to collect data than ever before.”   

ResearchKit turns iPhone into a powerful tool for medical research. When granted permission by the user, apps can access data from the Health app such as weight, blood pressure, glucose levels and asthma inhaler use, which are measured by third-party devices and apps. HealthKit™ is a software framework Apple introduced with iOS 8 to provide developers the ability for health and fitness apps to communicate with each other. ResearchKit can also request from a user, access to the accelerometer, microphone, gyroscope and GPS sensors in iPhone to gain insight into a patient’s gait, motor impairment, fitness, speech and memory. 

ResearchKit also makes it easier to recruit participants for large-scale studies, accessing a broad cross-section of the population—not just those within driving distance of an institution. Study participants can complete tasks or submit surveys right from the app, so researchers spend less time on paperwork and more time analyzing data. ResearchKit also enables researchers to present an interactive informed consent process. Users choose which studies to participate in and the data they want to provide in each study.

“We’re excited to use these new ResearchKit tools from Apple to expand participant recruitment and quickly gather even more data through the simple use of an iPhone app. The data it will provide takes us one step closer to developing more personalized care,” said Patricia Ganz, MD, professor at the UCLA Fielding School of Public Health and Director of Cancer Prevention & Control Research at UCLA’s Jonsson Comprehensive Cancer Center. “Access to more diverse patient-reported health data will help us learn more about long-term aftereffects of cancer treatments and provide us with a better understanding of the breast cancer patient experience.” 

“When it comes to researching how we can better diagnose and prevent disease, numbers are everything. By using Apple’s new ResearchKit framework, we’re able to extend participation beyond our local community and capture significantly more data to help us understand how asthma works,” said Eric Schadt, PhD, the Jean C. and James W. Crystal Professor of Genomics at the Icahn School of Medicine at Mount Sinai, and Founding Director of the Icahn Institute for Genomics and Multiscale Biology. “Using iPhone’s advanced sensors, we’re able to better model an asthma patient’s condition to enable us to deliver a more personalized, more precise treatment.”

Developed by the Icahn School of Medicine at Mount Sinai and LifeMap Solutions, the Asthma Health app is designed to facilitate asthma patient education and self-monitoring, promote positive behavioral changes and reinforce adherence to treatment plans according to current asthma guidelines. The study tracks symptom patterns in an individual and potential triggers for these exacerbations so that researchers can learn new ways to personalize asthma treatment. 

The Share the Journey app, developed by the Dana-Farber Cancer Institute, Penn Medicine, Sage Bionetworks and UCLA’s Jonsson Comprehensive Cancer Center, is a research study that aims to understand why some breast cancer survivors recover faster than others, why their symptoms vary over time and what can be done to improve symptoms. Share the Journey will use surveys and sensor data on iPhone to collect and track fatigue, mood and cognitive changes, sleep disturbances and reduction in exercise. 

Developed by Stanford Medicine, the MyHeart Counts app measures activity and uses risk factor and survey information to help researchers more accurately evaluate how a participant’s activity and lifestyle relate to cardiovascular health. By studying these relationships on a broad scale, researchers will be able to understand better how to keep hearts healthier. 

Massachusetts General Hospital developed the GlucoSuccess app to understand how various aspects of a person’s life—diet, physical activity and medications—affect blood glucose levels. The app can also help participants identify how their food choices and activity relate to their best glucose levels, enabling them to clearly see correlations and take more active roles in their own well-being. 

Developed by Sage Bionetworks and the University of Rochester, the Parkinson mPower app helps people living with Parkinson’s disease track their symptoms by recording activities using sensors in iPhone. These activities include a memory game, finger tapping, speaking and walking. Activity and survey data from your phone are combined with data from many other participants to fuel Parkinson’s research at a scale never before possible, making this the world’s largest and most comprehensive study of this disease. 

ResearchKit will be released as an open source framework next month, providing researchers with the ability to contribute to specific activity modules in the framework, like memory or gait testing, and share them with the global research community to further advance what we know about disease. For more information, visit www.apple.com/researchkit.

*ResearchKit apps are available on the App Store™ in the US at appstore.com/researchkit and will be rolling out to more countries in the future. iPhone 5, iPhone 5s, iPhone 6, iPhone 6 Plus and the latest generation of iPod touch support ResearchKit apps.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Trudy Muller
Apple
tmuller@apple.com
(408) 862-7426

Jacqueline Roy
Apple
jacqueline_roy@apple.com
(408) 862-4386
 
10 Mar
SAN FRANCISCO—March 9, 2015—Apple® and HBO today announced HBO NOW is premiering next month, making an HBO subscription available directly to Apple customers for the first time ever. iPhone®, iPad®, iPod touch® and Apple TV® users can purchase HBO NOW directly in-app as a standalone service to watch every episode of every season of the best of HBO’s original programming, as well as the biggest and latest Hollywood hit movies, groundbreaking documentaries, sports and exclusive comedy specials—for just $14.99 a month.

“HBO NOW is the next phase of innovation at HBO,” said Richard Plepler, Chairman and CEO, HBO. “With this new partnership, a natural evolution for the network, we have access to millions of Apple customers who are used to getting their favorite apps immediately. Now, they can do the same with an HBO subscription.”

“HBO NOW offers a new generation of HBO fans many of the best TV programs in the world without a cable or satellite subscription,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “Now, with the same simplicity as buying an app, customers can subscribe to HBO NOW and instantly start viewing their favorite HBO programs as they air—this is huge.”

More hours of HBO video are streamed to Apple devices than all others combined and now customers can subscribe using the HBO NOW app on their iPhone, iPad, iPod touch or directly on Apple TV for instant access to all the programming they want. For just $14.99 a month HBO fans can enjoy hit series ranging from Game of Thrones, Silicon Valley and VEEP to Last Week Tonight with John Oliver and VICE. At launch HBO will offer a 30-day introductory free trial period to new HBO NOW customers who sign up through Apple.

Home Box Office, Inc. is the premium television programming subsidiary of Time Warner Inc. and the world’s most successful pay TV service, providing the two television services—HBO and Cinemax—to approximately 127 million subscribers worldwide. 

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Tom Neumayr
Apple
tneumayr@apple.com
(408) 974-1972

Jeff Cusson
HBO
jeff.cusson@hbo.com
(212) 512-1343
 
23 Feb
CORK, Ireland—February 23, 2015—Apple® today announced a €1.7 billion plan to build and operate two data centres in Europe, each powered by 100 percent renewable energy. The facilities, located in County Galway, Ireland, and Denmark’s central Jutland, will power Apple’s online services including the iTunes Store®, App Store℠, iMessage®, Maps and Siri® for customers across Europe.

“We are grateful for Apple’s continued success in Europe and proud that our investment supports communities across the continent,” said Tim Cook, Apple’s CEO. “This significant new investment represents Apple’s biggest project in Europe to date. We’re thrilled to be expanding our operations, creating hundreds of local jobs and introducing some of our most advanced green building designs yet.”

Apple supports nearly 672,000 European jobs, including 530,000 jobs directly related to the development of iOS apps. Since the App Store’s debut in 2008, developers across Europe have earned more than €6.6 billion through the worldwide sale of apps.

Apple now directly employs 18,300 people across 19 European countries and has added over 2,000 jobs in the last 12 months alone. Last year, Apple spent more than €7.8 billion with European companies and suppliers helping build Apple products and support operations around the world.

Like all Apple data centres, the new facilities will run entirely on clean, renewable energy sources from day one. Apple will also work with local partners to develop additional renewable energy projects from wind or other sources to provide power in the future. These facilities will have the lowest environmental impact yet for an Apple data centre.

“We believe that innovation is about leaving the world better than we found it, and that the time for tackling climate change is now,” said Lisa Jackson, Apple’s vice president of Environmental Initiatives. “We’re excited to spur green industry growth in Ireland and Denmark and develop energy systems that take advantage of their strong wind resources. Our commitment to environmental responsibility is good for the planet, good for our business and good for the European economy.”

The two data centres, each measuring 166,000 square metres, are expected to begin operations in 2017 and include designs with additional benefits for their communities. For the project in Athenry, Ireland, Apple will recover land previously used for growing and harvesting non-native trees and restore native trees to Derrydonnell Forest. The project will also provide an outdoor education space for local schools, as well as a walking trail for the community.

In Viborg, Denmark, Apple will eliminate the need for additional generators by locating the data centre adjacent to one of Denmark’s largest electrical substations. The facility is also designed to capture excess heat from equipment inside the facility and conduct it into the district heating system to help warm homes in the neighboring community.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Josh Rosenstock
Apple
jrosenstock@apple.com
+44 203 284 6045

Kristin Huguet
Apple
khuguet@apple.com
+1 (408) 974-2414
 
28 Jan
CUPERTINO, California—January 27, 2015—Apple® today announced financial results for its fiscal 2015 first quarter ended December 27, 2014. The Company posted record quarterly revenue of $74.6 billion and record quarterly net profit of $18 billion, or $3.06 per diluted share. These results compare to revenue of $57.6 billion and net profit of $13.1 billion, or $2.07 per diluted share, in the year-ago quarter. Gross margin was 39.9 percent compared to 37.9 percent in the year-ago quarter. International sales accounted for 65 percent of the quarter’s revenue.

The results were fueled by all-time record revenue from iPhone® and Mac® sales as well as record performance of the App Store℠. iPhone unit sales of 74.5 million also set a new record.

“We’d like to thank our customers for an incredible quarter, which saw demand for Apple products soar to an all-time high,” said Tim Cook, Apple’s CEO. “Our revenue grew 30 percent over last year to $74.6 billion, and the execution by our teams to achieve these results was simply phenomenal.” 

“Our exceptional results produced EPS growth of 48 percent over last year, and $33.7 billion in operating cash flow during the quarter, an all-time record,” said Luca Maestri, Apple’s CFO. “We spent over $8 billion on our capital return program, bringing total returns to investors to almost $103 billion, over $57 billion of which occurred in just the last 12 months.”

Apple is providing the following guidance for its fiscal 2015 second quarter:
revenue between $52 billion and $55 billion gross margin between 38.5 percent and 39.5 percent operating expenses between $5.4 billion and $5.5 billion other income/(expense) of $350 million tax rate of 26.3 percent
Apple’s board of directors has declared a cash dividend of $.47 per share of the Company’s common stock. The dividend is payable on February 12, 2015, to shareholders of record as of the close of business on February 9, 2015.

Apple will provide live streaming of its Q1 2015 financial results conference call beginning at 2:00 p.m. PST on January 27, 2015 at www.apple.com/quicktime/qtv/earningsq115. This webcast will also be available for replay for approximately two weeks thereafter.

This press release contains forward-looking statements including without limitation those about the Company’s estimated revenue, gross margin, operating expenses, other income/(expense), and tax rate. These statements involve risks and uncertainties, and actual results may differ. Risks and uncertainties include without limitation the effect of competitive and economic factors, and the Company’s reaction to those factors, on consumer and business buying decisions with respect to the Company’s products; continued competitive pressures in the marketplace; the ability of the Company to deliver to the marketplace and stimulate customer demand for new programs, products, and technological innovations on a timely basis; the effect that product introductions and transitions, changes in product pricing or mix, and/or increases in component costs could have on the Company’s gross margin; the inventory risk associated with the Company’s need to order or commit to order product components in advance of customer orders; the continued availability on acceptable terms, or at all, of certain components and services essential to the Company’s business currently obtained by the Company from sole or limited sources; the effect that the Company’s dependency on manufacturing and logistics services provided by third parties may have on the quality, quantity or cost of products manufactured or services rendered; risks associated with the Company’s international operations; the Company’s reliance on third-party intellectual property and digital content; the potential impact of a finding that the Company has infringed on the intellectual property rights of others; the Company’s dependency on the performance of distributors, carriers and other resellers of the Company’s products; the effect that product and service quality problems could have on the Company’s sales and operating profits; the continued service and availability of key executives and employees; war, terrorism, public health issues, natural disasters, and other circumstances that could disrupt supply, delivery, or demand of products; and unfavorable results of other legal proceedings. More information on potential factors that could affect the Company’s financial results is included from time to time in the “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” sections of the Company’s public reports filed with the SEC, including the Company’s Form 10-K for the fiscal year ended September 27, 2014, and its Form 10-Q for the fiscal quarter ended December 27, 2014 to be filed with the SEC. The Company assumes no obligation to update any forward-looking statements or information, which speak as of their respective dates.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contact:
Kristin Huguet
Apple
khuguet@apple.com
(408) 974-2414

Investor Relations Contacts:
Nancy Paxton
Apple
paxton1@apple.com
(408) 974-5420

Joan Hoover
Apple
hoover1@apple.com
(408) 974-4570
 
23 Jan
WHAT: Apple® FY 15 First Quarter Results Conference Call

WHERE: Via conference call. The dial-in number for press is (877) 616-0073 (toll-free) or (816) 581-1579. Please enter confirmation code 652787.

WHEN: Tuesday, January 27, 2015, 2:00 p.m. PST/5:00 p.m. EST

REBROADCAST: The conference call will be available as a continuous rebroadcast beginning Tuesday, January 27 at 5:00 p.m. PST/8:00 p.m. EST through Tuesday, February 10 at 5:00 p.m. PST/8:00 p.m. EST. The dial-in number for the rebroadcast is (888) 203-1112 (toll-free) or (719) 457-0820. Please enter confirmation code 8259681.

WEBCAST: Apple will provide live audio streaming of its FY 15 First Quarter Results Conference Call using Apple’s industry-leading QuickTime® multimedia software. The live webcast will begin at 2:00 p.m. PST on January 27, 2015 at www.apple.com/quicktime/qtv/earningsq115 and will also be available for replay for approximately two weeks thereafter. Streaming audio requires iPhone®, iPad®, or iPod touch® running iOS 4.2 or above, a Mac® running OS X 10.6.8 or above or a PC running QuickTime 7 or later. Safari®, Internet Explorer, Firefox or 32-bit Chrome also required. If you do not have QuickTime installed on your Windows PC, it is available at www.apple.com/quicktime. 

This recording is the property of Apple and protected by US copyright law and international treaties. Any reproduction or distribution is strictly prohibited without prior written approval from Apple. Please contact Apple Public Relations or Investor Relations with any questions.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contact:
Kristin Huguet
Apple
khuguet@apple.com
(408) 974-2414
 
9 Jan
CUPERTINO, California―January 8, 2015―Apple® today announced that the first week of January set a new record for billings from the App Store℠ with customers around the world spending nearly half a billion dollars on apps and in-app purchases, and New Year’s Day 2015 marked the single biggest day ever in App Store sales history. These milestones follow a record-breaking 2014, in which billings rose 50 percent and apps generated over $10 billion in revenue for developers. To date, App Store developers have earned a cumulative $25 billion from the sale of apps and games. The introduction of iOS 8, the most significant iOS update ever, gave developers the ability to create amazing new apps and offers innovative features which proved wildly popular with App Store customers around the world. 

“This year is off to a tremendous start after a record-breaking year for the App Store and our developer community,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “We're so proud of the creativity and innovation developers bring to the apps they create for iOS users and that the developer community has now earned over $25 billion.” 

During the holiday season App Store customers helped make history with their support of Apps for (RED), a special initiative on the store with exclusive content where all proceeds went to the Global Fund to fight AIDS. Apple donated a record-shattering $20 million this quarter, and since partnering with (RED) has donated over $100 million. 

Developers of all sizes, across the App Store’s 24 categories, create incredible apps for iOS, and an especially inspired segment is the newest generation of independent game creators, including the UK’s ustwo, maker of the fantastic game Monument Valley; Australia’s Hipster Whale, creator of the clever and intuitive game Crossy Road; and US developer Sirvo, inventor of Threes!, a puzzle game that was named the App Store’s Game of the Year on iPhone®.

“We could never have dreamed of this level of success, with Crossy Road only being available on the App Store for the last six weeks of the year,” said Matthew Hall, co-founder of Hipster Whale. “In a couple of months we were able to create a simple, fun game that was featured on the App Store and climbed to the top of the App Store charts around the world—it’s amazing.”

Developer innovation on the App Store in 2014 was fueled by iOS 8 featuring Swift, a powerful new programming language that makes it even easier for developers to create great apps, as well as the introduction of robust frameworks HealthKit and HomeKit. HealthKit lets health and fitness developers share data with the Health app while HomeKit is a framework allowing developers to create software that discovers, configures, communicates with and controls devices for home automation. iOS 8 also introduced developers to Metal, a graphics technology created to maximize the performance of the A7 and A8 chips, which is being embraced by major game developers around the world. 

In 2014, the App Store also unveiled new features for developers including app previews and app bundles, TestFlight for beta testing pre-release apps, an expanded Kids Category to showcase apps specifically made for children under 12, China UnionPay as a payment option for customers in China and Apple Pay™, making secure purchases even easier.

Since its October release, Apple Pay has been a favorite of customers, merchants and app developers. More banks and credit unions continue to add support for Apple Pay, now representing about 90 percent of credit card purchase volume in the US. Leading merchants including Bloomingdale’s, Disney Store, Duane Reade and Walgreens are letting their customers enjoy the ease of use, security and privacy of Apple Pay. Some of the most popular apps including HotelTonight, OpenTable, Target and Ticketmaster are also enjoying the convenience and privacy of Apple Pay, making it even easier for users to make secure purchases. 

“The response we’ve seen from HotelTonight customers since the introduction of Apple Pay has been fantastic,” said Sam Shank, CEO, HotelTonight. “Our current customer base is enjoying the convenience of Apple Pay and we’re continuing to see a growing number of new customers because of Apple Pay’s easy and secure approach to payments.”

Apple ignited the app revolution with the launch of the App Store in 2008, and since then, an entire industry has been built around app design and development. In just six years, the iOS ecosystem has helped create 627,000 jobs in the US alone.* The App Store offers more than 1.4 million apps for iPhone, iPad® and iPod touch® users in 155 countries around the world, with more than 725,000 of these apps made for iPad. App Store customers can choose from an incredible range of apps in 24 categories, including games, social networking, photo & video, sports, health & fitness, travel, kids and many more. 

*For more detailed information on Apple’s impact on job creation please visit www.apple.com/about/job-creation. 

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Christine Monaghan
Apple
cmonaghan@apple.com
(408) 974-8850

Tom Neumayr
Apple
tneumayr@apple.com
(408) 974-1972
11 Dec
BEIJING―December 11, 2014―Apple® today announced that models of iPad Air™ 2 and iPad mini™ 3 with cellular networking will be available in China starting this week. TD-LTE and FDD-LTE standards, as well as TD-SCDMA, DC-HSDPA, HSPA+ and other fast networks, are all available in a single model, giving iPad Air 2 customers in China the ability to stay connected on advanced cellular data networks in China and around the world so they can go more places and do more things.

iPad Air 2 is the thinnest and most powerful iPad® ever. Just 6.1 mm thin and weighing less than a pound, iPad Air 2 is packed with amazing new innovations—an improved Retina® display with a new anti-reflective coating that reduces glare by 56 percent* for enhanced viewing in the office, the classroom or outdoors; all new iSight® and FaceTime® cameras for capturing stunning photos and videos; second generation 64-bit A8X chip that delivers improved CPU and graphics performance while playing games or working; and the revolutionary Touch ID™, a simple and secure way to unlock iPad with just the touch of a finger and authenticate within apps to better protect logins and data. Thin and light enough that you can comfortably hold it all day, iPad Air 2 still delivers the up to 10-hour battery life** users expect from iPad. iPad Air 2 with WLAN + Cellular delivers faster WLAN and FDD-LTE for up to 50 percent faster cellular connections*** so users can easily get and stay connected wherever they go.

The new iPad mini 3 joins iPad Air 2 in offering users the simplicity and security of Touch ID; both run more than 675,000 apps specifically designed for iPad and come in three gorgeous metallic finishes—gold, silver and space gray.

Pricing & Availability
iPad Air 2 and iPad mini 3 are currently available in more than 110 countries worldwide including China, the US, Australia, Brazil, Canada, France, Germany, Japan, Russia, Singapore and the UK. iPad Air 2 with WLAN models are available in China for a suggested retail price of 3,588 (RMB) for the 16GB model, 4,288 (RMB) for the 64GB model and 4,988 (RMB) for the 128GB model. iPad Air 2 with WLAN + Cellular models which support both TD-LTE and FDD-LTE are available for a suggested retail price of 4,488 (RMB) for the 16GB model, 5,188 (RMB) for the 64GB model and 5,888 (RMB) for the 128GB model. iPad mini 3 with WLAN models are available for a suggested retail price of 2,888 (RMB) for the 16GB model, 3,588 (RMB) for the 64GB model and 4,288 (RMB) for the 128GB model. iPad mini 3 with WLAN + Cellular models which support TD-LTE and FDD-LTE are available for a suggested retail price of 3,788 (RMB) for the 16GB model, 4,488 (RMB) for the 64GB model and 5,188 (RMB) for the 128GB model.

iPad Air, iPad mini 2 and iPad mini, available in silver or space gray, are now offered at more affordable prices. iPad Air starts at 2,888 (RMB) for the 16GB with WLAN model, iPad mini 2 starts at 2,198 (RMB) for the 16GB with WLAN model, and iPad mini starts at 1,798 (RMB) for the 16GB with WLAN model. iPad Air with WLAN models are available for a suggested retail price of 2,888 (RMB) for the 16GB model and 3,288 (RMB) for the 32GB model. iPad Air with WLAN + Cellular models which support both TD-LTE and FDD-LTE are available for a suggested retail price of 3,788 (RMB) for the 16GB model and 4,188 (RMB) for the 32GB model. iPad mini 2 with WLAN models are available for a suggested retail price of 2,198 (RMB) for the 16GB model and 2,588 (RMB) for the 32GB model. iPad mini 2 with WLAN + Cellular models which support both TD-LTE and FDD-LTE are available for a suggested retail price of 3,088 (RMB) for the 16GB model and 3,488 (RMB) for the 32GB model. Additionally, the original iPad mini is offered at 1,798 (RMB) for the 16GB WLAN model and 2,688 (RMB) for the 16GB WLAN + Cellular model. iPads are available through the Apple Online Store (www.apple.com), Apple’s retail stores and select Apple Authorized Resellers.

* Over the previous generation iPad Air.
** Battery life depends on device settings, usage and other factors. Actual results may vary.
*** LTE is available through select carriers. Network speeds are dependent on carrier networks. Check with your carrier for details.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Sally Zhang
Apple
sally_zhang@apple.com
+86 10 8525 5762

Ryan James
Apple
ryanj@apple.com
+1 (408) 862-5585
 
10 Dec
CUPERTINO, California and ARMONK, New York—December 10, 2014—Apple® and IBM today deliver the first wave of IBM MobileFirst for iOS solutions in a new class of made-for-business apps and supporting cloud services that bring IBM’s big data and analytics capabilities to iPhone® and iPad® users in the enterprise. IBM MobileFirst for iOS solutions are now available to enterprise customers in banking, retail, insurance, financial services, telecommunications and for governments and airlines, thanks to an unprecedented collaboration between Apple and IBM. IBM clients today announcing support for IBM MobileFirst for iOS solutions include: Citi, Air Canada, Sprint and Banorte.

“What we’re delivering aims directly at the new quest of business—smart technologies that unlock new value at the intersection of big data and individual engagement,” said Bridget van Kralingen, senior vice president, IBM Global Business Services. “Our collaboration combines IBM’s industry expertise and unmatched position in enterprise computing, with Apple’s legendary user experience and excellence in product design to lift the performance of a new generation of business professionals.”

“This is a big step for iPhone and iPad in the enterprise, and we can’t wait to see the exciting new ways organizations will put iOS devices to work,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The business world has gone mobile, and Apple and IBM are bringing together the world’s best technology with the smartest data and analytics to help businesses redefine how work gets done.”

In targeting key opportunities and priorities within industries, IBM MobileFirst for iOS apps take enterprise mobility a level deeper, helping employees access their company’s full capabilities wherever they interact with clients—faster, easier and more securely than ever before.

Built exclusively for iPhone and iPad, IBM MobileFirst for iOS apps are delivered in a secure environment, embedded with analytics and linked to core enterprise processes. The apps can be customized for any organization and easily deployed, managed and upgraded via cloud services from IBM specifically for iOS devices, with security across the data, app and device. This first suite of IBM MobileFirst for iOS solutions is now available across multiple industries, with additional apps being continuously designed and developed:
Plan Flight (Travel and Transportation) addresses the major expense of all airlines—fuel—permitting pilots to view flight schedules, flight plans, and crew manifests ahead of time, report issues in-flight to ground crews, and make more informed decisions about discretionary fuel. Passenger+ (Travel and Transportation) empowers flight crews to offer an unmatched level of personalized services to passengers in-flight—including special offers, re-booking, and baggage information. Advise & Grow (Banking and Financial Markets) puts bankers on premise with their small business clients, with secure authorization to access client profiles and competitive analyses, gather analytics-driven insights to make personalized recommendations, and complete secure transactions. Trusted Advice (Banking and Financial Markets) allows advisors to access and manage client portfolios, gain insight from powerful predictive analytics—in the client’s kitchen or at the local coffee shop, rather than the advisor’s office—with full ability to test recommendations with sophisticated modeling tools all the way to complete, secure transactions. Retention (Insurance) empowers agents with access to customers’ profiles and history, including an analytics-driven retention risk score as well as smart alerts, reminders, and recommendations on next best steps and facilitation of key transactions like collection of e-signatures and premiums. Case Advice (Government) addresses the issue of workload and support among caseworkers who are making critical decisions, one family or situation at a time, on the go. The solution adjusts case priorities based on real-time analytics-driven insights, and assesses risk based on predictive analysis. Incident Aware (Government) converts an iPhone into a vital crime prevention asset, presenting law enforcement officers with real-time access to maps and video-feeds of incident locations; information about victim status, escalation risk, and crime history; and improved ability to call for back-up and supporting services. Sales Assist (Retail) enables associates to connect with customer profiles, make suggestions based on previous purchases and current selections, check inventory, locate items in-store, and ship out-of-store items. Pick & Pack (Retail) combines proximity-based technology with back-end inventory systems for transformed order fulfillment. Expert Tech (Telecommunications) taps into native iOS capabilities including FaceTime® for easy access to expertise and location services for route optimization to deliver superior on-site service, more effective issue resolution and productivity as well as improved customer satisfaction.
“Mobile innovations are driving profound impact on how Citi delivers superior client experiences, particularly those that extend our enterprise expertise all the way to the point of customer contact,” said Heather Cox, Chief Client Experience, Digital and Marketing Officer for Global Consumer Banking at Citi. “There’s terrific energy in our collaboration with IBM and Apple around the goal of equipping our professionals with mobile capability that will create new competitive advantage and enable us to re-imagine how we share our knowledge to improve the quality of life for our clients.”

To supplement the IBM MobileFirst for iOS apps, the partnership between Apple and IBM offers business customers additional levels of capability integrated for enterprise mobility, including:
Mobile Platform and Enterprise Integration—Leveraging IBM’s global industry consulting expertise, client experience design and enterprise systems integration from analytics, workflow and cloud storage, to fleet-scale device management, security and integration. Enhanced mobile management includes a private app catalog, data and transaction security services, and productivity suite for all IBM MobileFirst for iOS solutions. In addition to on-premise software solutions, all these services will be available on Bluemix—IBM’s development platform on the IBM Cloud Marketplace. Supply, activate and manage—Streamlined end-to-end procurement, deployment and lifecycle management—at scale; along with cloud solutions for enterprise security, device management, and data and process integration. IBM Global Financing leasing options and services to allow organizations to keep pace with latest device releases. AppleCare for the Enterprise—Providing IT departments and end users with 24/7 assistance for their devices from Apple’s award-winning customer support group, with on-site service delivered by IBM.
For more information regarding the new Apple and IBM solutions, please visit www.ibm.com/mobilefirst/us/en/mobilefirst-for-ios.html or www.apple.com/business/mobile-enterprise-apps/.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

About IBM MobileFirst
IBM’s 6,000 mobile experts have been at the forefront of mobile enterprise innovation. IBM has secured more than 4,300 patents in mobile, social and security, which have been incorporated into IBM MobileFirst solutions that enable enterprise clients to radically streamline and accelerate mobile adoption, help organizations engage more people and capture new markets. Through IBM's partnership with Apple, the two organizations are transforming enterprise mobility with a new class of industry specific business apps. For more information on IBM MobileFirst, visit the press kit or www.ibm.com/mobilefirst. Follow @IBMMobile on Twitter, and see IBM MobileFirst on YouTube, Tumblr and Facebook.

Press Contacts:
Karen Davis
IBM
karend@us.ibm.com
(917) 346-4406

Lia Davis
IBM
lia.p.davis@us.ibm.com
(202) 285-5333

Trudy Muller
Apple
tmuller@apple.com
(408) 862-7426

Andy Bowman
Apple
abowman@apple.com
(408) 783-0619
 
24 Nov
CUPERTINO, California—November 23, 2014— To mark World AIDS Day 2014, Apple® and leading app developers are inviting customers to help (RED) achieve the goal of an AIDS-free generation. For the next two weeks, a special section of the App Store℠ called Apps for (RED) will offer 25 apps with exclusive new content where all proceeds will go directly to the Global Fund to fight AIDS. In addition, Apple will donate a portion of sales at Apple’s retail and online stores around the world on two of the biggest shopping days of the year: Friday, November 28 and Monday, December 1.

“Apple is a proud supporter of (RED) because we believe the gift of life is the most important gift anyone can give,” said Tim Cook, Apple’s CEO. “For eight years, our customers have been helping fight AIDS in Africa by funding life-saving treatments which are having a profoundly positive impact. This year we are launching our biggest fundraising push yet with the participation of Apple’s retail and online stores, and some of the brightest minds in the App Store are lending their talents to the effort as well.”

Apple and App Store developers will generate donations for (RED) in several ways over the next two weeks:
From Monday, November 24 through Sunday, December 7, the App Store’s Apps for (RED) campaign will feature 25 fan-favorite apps with exclusive new content. Every time a customer purchases a participating (PRODUCT)RED app or an exclusive In-App Purchase, all proceeds will go to the Global Fund.
  On Friday, November 28, Apple customers in the US will receive a special edition (RED) iTunes® gift card with the purchase of select Apple products. For each gift card distributed, Apple will also donate a percentage to the Global Fund. 
  On Monday, December 1— World AIDS Day—Apple will donate a portion of every sale at Apple’s retail and online stores to the Global Fund to fight AIDS.
“Apple isn't just in the fight to end AIDS. They are setting a new bar for business, giving $75 million and counting to the Global Fund as part of their partnership with (RED),” said Bono, co-founder of (RED). “I couldn't be prouder to work with them.” 

Apps for (RED) marks the first-ever global App Store initiative in support of (RED). Participating developers have created (RED)-inspired content and experiences for their fans to enjoy, including:

• Angry Birds players can perfect their bird-flinging with (RED)’s Mighty Feathers and challenge themselves to a bonus golden egg level.
 
• Bubble Witch 2 Saga offers new (PRODUCT)RED levels across all 17 episodes of the game. Gold bar currency purchases will be donated to (RED).

• CSR Racing delivers new in-game thrills with the highly anticipated Mercedes Benz-AMG GT. 

• Clash of Clans warriors can prepare for battle with special edition (PRODUCT)RED gems and display a (RED) badge of honor on the village’s town hall. 

• Clear’s users can perfect their organizational skills with a new (PRODUCT)RED theme which appears automatically with all new downloads. 

• Cut the Rope 2 unveils a wide selection of (PRODUCT)RED items including a new red hat, red touch print, red balloons and a red ginger cookie.

• Despicable Me: Minion Rush reveals a new Lifeguard minion that helps players boost their banana collection skills by 200 percent.

• DJay 2’s spin tables turn (RED) and offer DJs a special sound pack.

• FarmVille 2: Country Escape players can “Roll out the RED Carpet” and purchase limited-time items such as the Cozy Cow, St. Bernard and more.

• FIFA 15 Ultimate Team players can compete in a (RED) Tournament and Team of the Week event. All winners will be awarded football superstar and (RED) Ambassador Rafa Marquez.

• Frozen Free Fall unveils a magical new (RED) Challenge in the Kingdom of Arendelle, and offers an exclusive combined offer of 1 power-up, 1 snowball and 3 lives.

• GarageBand® users can now purchase an exclusive collection of 300 guitar, bass, synth and drum loops to create even more amazing music. 

• Kim Kardashian: Hollywood’s aspiring celebrity players can treat themselves to (PRODUCT)RED items including (BEATS)RED Solo2 headphones. Kris Jenner, the first family member to join Kim’s in-app world, will make her in-game debut on December 1.

• Heads Up! competition heats up with an exclusive new deck featuring (RED) words.

• The Human Body debuts the Immune System feature, educating users on how the body fights pathogens. The accompanying handbook features a new section on HIV/AIDS.

• Kitchen Stories Cookbook will offer a special-edition holiday recipe pack, featuring dishes from renowned chefs Mario Batali, Martha Stewart, Luke Holden and Michael Lomonaco.

• Monument Valley offers a whole new chapter of Ida’s Journey, marking the final new feature of the game. 

• Over customers have access to a wide selection of (PRODUCT)RED fonts and inspiring artwork, specially created by six artists. Users can share photos with the (RED) brackets overlay to help spread awareness. 

• Paper by FiftyThree enthusiasts can enjoy a new (PRODUCT)RED Essentials Pack including Sketch, Outline, Write, Color and Mixer tools.

• Puzzle & Dragons players have exclusive access to the new (PRODUCT)RED magic stone.

• Rayman Fiesta Run introduces a new (RED) edition to their wacky Fiesta world, and players can purchase a pack of three new costumes for Rayman, Globox and Teensy characters.

• Star Walk 2 users can learn more about Mars with the comprehensive new RED Planet feature.

• Sims FreePlay features a special community challenge that unlocks various rewards, and players can purchase limited-edition (PRODUCT)RED items such as a swimming pool, party plane and piñata.

• Threes! turns (RED) with a limited-edition (PRODUCT)RED theme.

• Toca Boca paints Toca Town (RED)! Kids can discover new (RED) diamonds, sample (RED) ice cream in the app and look for other surprises throughout the game.

More information about Apple’s World AIDS Day 2014 campaign, including Apps for (RED), is available at www.apple.com/red.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Nick Leahy
Apple
nleahy@apple.com
(408) 862-5012

Lisa Israel 
Apple
lisrael@apple.com
(408) 974-2118  
19 Nov
CUPERTINO, California—November 18, 2014—Apple® today announced the availability of WatchKit, software that gives developers a set of tools to easily create experiences designed specifically for Apple Watch™—Apple’s most personal device ever. Apple has the world’s most vibrant and innovative developer community, and now these developers can begin developing WatchKit apps before Apple Watch becomes available. Developers can create innovative WatchKit apps, actionable notifications and Glances, for timely information accessible by an easy, quick look at Apple Watch.

“Apple Watch is our most personal device ever, and WatchKit provides the incredible iOS developer community with the tools they need to create exciting new experiences right on your wrist,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “With the iOS 8.2 beta SDK, developers can now start using WatchKit to create breakthrough new apps, Glances and actionable notifications designed for the innovative Apple Watch interface and work with new technologies such as Force Touch, Digital Crown and Taptic Engine.”

Developers can create notifications that allow users to take action or respond right from their wrist such as turning the lights off after they've left the house, quickly accessing flight details at the airport, and rerouting their transit when a train or bus is late. Developers can incorporate Glances, which quickly show users information they care about most, such as the latest news and sports scores, alarm system status or the next step of a favorite recipe. 

Developers who have previewed the WatchKit tools and APIs are eager to start building on the personal and immediate experiences Apple Watch will offer users.*

“Fans crave real-time and personal information, and the ESPN app for Apple Watch gives us the ability to deliver live scores and information for their favorite teams,” said John Kosner, executive vice president of Digital and Print Media, ESPN. “Glances provide fans with a snapshot of live games, and if there is no game taking place, they’ll get valuable game-time information or the final box score. With actionable notifications, the experience becomes even more personal, as fans receive alerts on score changes, news and more.”

“Apple Watch allows us to make the Instagram experience even more intimate and in the moment,” says Kevin Systrom, co-founder and CEO of Instagram. “With actionable notifications you can see and instantly like a photo or react with an emoji. The Instagram news and watch list allows you to see your friends’ latest photos, follow new accounts and get a real-time view of your likes and comments.”

“The American Airlines app on Apple Watch reminds you when it’s time to head to the airport via pre-trip notifications, and provides updates for gate changes, connecting gate info upon arrival, and will notify you when boarding begins if you’re not at the gate yet,” said John Gustafson, American Airlines vice president of Digital. “Travelers can also ask ‘Where am I?’ in-flight and get real-time location information at 30,000 ft.”

The iOS 8.2 SDK beta including WatchKit is available immediately for iOS Developer Program members at developer.apple.com/watchkit. The WatchKit site includes programming guides, human interface guidelines, templates and more. Starting later next year, developers will be able to create fully native apps for Apple Watch.

* App features are subject to change and may not be available in all regions or all languages. Apple Watch requires iPhone 5 or later.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Trudy Muller
Apple
tmuller@apple.com
(408) 862-7426

Amy Bessette
Apple
abessette@apple.com
(408) 862-8012
 
17 Nov
BEIJING—November 17, 2014—Apple® today announced that the App Store℠ has added UnionPay as a payment option for customers in China. China UnionPay is the most popular payment card in China and will provide App Store customers with a simple and more convenient way to purchase their favorite apps. Customers can easily link their Apple ID with a UnionPay debit or credit card for one-tap purchases. 

“The ability to buy apps and make purchases using UnionPay cards has been one of the most requested features from our customers in China,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “China is already our second largest market for app downloads, and now we’re providing users with an incredibly convenient way to purchase their favorite apps with just one-tap.”

As a bankcard network, China UnionPay operates China’s national inter-bank clearing and settlement system, develops the worldwide UnionPay Card acceptance network, promotes the issuance and usage of the UnionPay Card as well as other innovative payment solutions, so as to provide quality, efficient and safe payment services to cardholders. To date, the total number of UnionPay Cards issued both at home and abroad has exceeded 4.5 billion. The UnionPay network has been extended to all cities and rural areas in China. In addition, China UnionPay has enabled UnionPay Card acceptance in over 140 countries and regions through extensive cooperation with more than 400 institutions around the world. Additional information may be found at: www.unionpay.com.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Cony Cong
Apple
jie_cong@apple.com
+86 108 525 5921

Christine Monaghan
Apple
cmonaghan@apple.com
+1 (408) 974-8850
 
21 Oct
CUPERTINO, California—October 20, 2014—Apple® today announced financial results for its fiscal 2014 fourth quarter ended September 27, 2014. The Company posted quarterly revenue of $42.1 billion and quarterly net profit of $8.5 billion, or $1.42 per diluted share. These results compare to revenue of $37.5 billion and net profit of $7.5 billion, or $1.18 per diluted share, in the year-ago quarter. Gross margin was 38 percent compared to 37 percent in the year-ago quarter. International sales accounted for 60 percent of the quarter’s revenue.

Apple’s board of directors has declared a cash dividend of $.47 per share of the Company’s common stock. The dividend is payable on November 13, 2014, to shareholders of record as of the close of business on November 10, 2014.

“Our fiscal 2014 was one for the record books, including the biggest iPhone launch ever with iPhone 6 and iPhone 6 Plus,” said Tim Cook, Apple’s CEO. “With amazing innovations in our new iPhones, iPads and Macs, as well as iOS 8 and OS X Yosemite, we are heading into the holidays with Apple’s strongest product lineup ever. We are also incredibly excited about Apple Watch and other great products and services in the pipeline for 2015.” 

“Our strong business performance drove EPS growth of 20 percent and a record $13.3 billion in cash flow from operations in the September quarter,” said Luca Maestri, Apple’s CFO. “We continued to execute aggressively against our capital return program, spending over $20 billion in the quarter and bringing cumulative returns to $94 billion.”

Apple is providing the following guidance for its fiscal 2015 first quarter:
revenue between $63.5 billion and $66.5 billion gross margin between 37.5 percent and 38.5 percent operating expenses between $5.4 billion and $5.5 billion other income/(expense) of $325 million tax rate of 26.5 percent
Apple will provide live streaming of its Q4 2014 financial results conference call beginning at 2:00 p.m. PDT on October 20, 2014 at www.apple.com/quicktime/qtv/earningsq414. This webcast will also be available for replay for approximately two weeks thereafter.

This press release contains forward-looking statements including without limitation those about the Company’s estimated revenue, gross margin, operating expenses, other income/(expense), and tax rate. These statements involve risks and uncertainties, and actual results may differ. Risks and uncertainties include without limitation the effect of competitive and economic factors, and the Company’s reaction to those factors, on consumer and business buying decisions with respect to the Company’s products; continued competitive pressures in the marketplace; the ability of the Company to deliver to the marketplace and stimulate customer demand for new programs, products, and technological innovations on a timely basis; the effect that product introductions and transitions, changes in product pricing or mix, and/or increases in component costs could have on the Company’s gross margin; the inventory risk associated with the Company’s need to order or commit to order product components in advance of customer orders; the continued availability on acceptable terms, or at all, of certain components and services essential to the Company’s business currently obtained by the Company from sole or limited sources; the effect that the Company’s dependency on manufacturing and logistics services provided by third parties may have on the quality, quantity or cost of products manufactured or services rendered; risks associated with the Company’s international operations; the Company’s reliance on third-party intellectual property and digital content; the potential impact of a finding that the Company has infringed on the intellectual property rights of others; the Company’s dependency on the performance of distributors, carriers and other resellers of the Company’s products; the effect that product and service quality problems could have on the Company’s sales and operating profits; the continued service and availability of key executives and employees; war, terrorism, public health issues, natural disasters, and other circumstances that could disrupt supply, delivery, or demand of products; and unfavorable results of other legal proceedings. More information on potential factors that could affect the Company’s financial results is included from time to time in the “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” sections of the Company’s public reports filed with the SEC, including the Company’s Form 10-K for the fiscal year ended September 28, 2013, its Form 10-Q for the quarter ended December 28, 2013, its Form 10-Q for the quarter ended March 29, 2014, its Form 10-Q for the quarter ended June 28, 2014, and its Form 10-K for the fiscal year ended September 27, 2014 to be filed with the SEC. The Company assumes no obligation to update any forward-looking statements or information, which speak as of their respective dates.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contact:
Kristin Huguet
Apple
khuguet@apple.com
(408) 974-2414

Investor Relations Contacts:
Nancy Paxton
Apple
paxton1@apple.com
(408) 974-5420

Joan Hoover
Apple
hoover1@apple.com
(408) 974-4570


17 Oct
WHAT: Apple® FY 14 Fourth Quarter Results Conference Call

WHERE: Via conference call. The dial-in number for press is (877) 616-0073 (toll-free) or (816) 581-1579. Please enter confirmation code 597101.

WHEN: Monday, October 20, 2014, 2:00 p.m. PDT/5:00 p.m. EDT

REBROADCAST: The conference call will be available as a continuous rebroadcast beginning Monday, October 20 at 5:00 p.m. PDT/8:00 p.m. EDT through Monday, November 3 at 5:00 p.m. PST/8:00 p.m. EST. The dial-in number for the rebroadcast is (888) 203-1112 (toll-free) or (719) 457-0820. Please enter confirmation code 1997837.

WEBCAST: Apple will provide live audio streaming of its FY 14 Fourth Quarter Results Conference Call using Apple's industry-leading QuickTime® multimedia software. The live webcast will begin at 2:00 p.m. PT on October 20, 2014 at www.apple.com/quicktime/qtv/earningsq414 and will also be available for replay for approximately two weeks thereafter. The webcast is available on any iPhone®, iPad®, or iPod touch® running iOS 4.2 or above, any Mac® running OS X 10.6.8 or above or any PC running QuickTime 7 or later. If you do not have QuickTime installed on your Windows PC, it is available at www.apple.com/quicktime. 

This recording is the property of Apple and protected by US copyright law and international treaties. Any reproduction or distribution is strictly prohibited without prior written approval from Apple. Please contact Apple Public Relations or Investor Relations with any questions.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contact:
Kristin Huguet
Apple
khuguet@apple.com
(408) 974-2414  
17 Oct
CUPERTINO, California—October 16, 2014—Apple® today introduced iPad Air™ 2, the thinnest and most powerful iPad® ever. Now just 6.1 mm thin and weighing less than a pound, iPad Air 2 features an improved Retina® display for enhanced contrast and richer, more vibrant colors, and better cameras for taking stunning photos and videos. Available in gold, silver and space gray, the new iPad Air 2 and iPad mini™ 3 offer Touch ID™ so users can unlock their iPad with just the touch of a finger and make purchases easily and securely within apps using Apple Pay™.¹

“iPad is a magical piece of glass that runs more than 675,000 apps specifically designed for it, and is thin and light enough that you can comfortably hold it all day; the new iPad Air 2 is packed with amazing new innovations, weighs less than a pound, and at just 6.1 mm is the thinnest tablet in the world,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “iPad Air 2 has a new Retina display with anti-reflective coating, second generation 64-bit A8X chip, all-new iSight and FaceTime HD cameras, faster Wi-Fi and LTE wireless, and includes the revolutionary Touch ID fingerprint identity sensor.”

Engineered for unmatched portability and ease of use, iPad Air 2 offers a beautiful, precision unibody enclosure of anodized aluminum for durability and a solid feel. The improved Retina display features a fully-laminated design that brings images and content closer to the user’s fingertips, resulting in an even more personal and intimate experience. A custom-designed anti-reflective coating reduces glare by 56 percent² for a clearer display in the office, the classroom or outdoors.

iPad Air 2 is powered by the new Apple-designed A8X chip, which delivers a 40 percent improvement in CPU performance and 2.5 times the graphics performance of iPad Air, and still delivers the up to 10-hour battery life³ users expect while working, playing games or surfing the web. Combined with Metal™, the new graphics technology in iOS 8, the A8X chip unlocks realistic visual effects comparable to the most advanced gaming consoles. iPad Air 2 also includes the M8 motion coprocessor that gathers motion data from the accelerometer, gyroscope, compass and an all-new barometer which senses air pressure to provide relative elevation.

Innovations to the iSight® and FaceTime® HD cameras in iPad Air 2 enable better photos and videos, with an 8MP sensor and advanced optics in the iSight camera to help capture rich, detailed images and add new features including panoramic in Photos, time-lapse video, slo-mo and 1080p HD video. The FaceTime HD camera now captures over 80 percent more light than iPad Air’s camera, and features burst mode as well as HDR stills and video. With thousands of powerful apps that take advantage of iPad’s amazing cameras and large Retina display viewfinder, iPad becomes a tool that can scan and annotate documents, help study the sky above and provide athletic performance analysis—all with just a tap.

iPad Air 2 delivers faster connectivity with 802.11ac Wi-Fi with Multiple-In-Multiple-Out (MIMO) technology for 2.8 times the Wi-Fi performance of iPad Air at data rates up to 866 Mbps.⁴ iPad Air 2 with Wi-Fi + Cellular integrates even more LTE bands and comes with expanded LTE for up to 50 percent faster cellular connections,⁵ plus support for other fast cellular technology around the world (DC-HSDPA, HSPA+).

Touch ID gives iPad Air 2 and iPad mini 3 users a simple and secure way to unlock iPad with just the touch of a finger, plus the ability to authenticate within apps to better protect logins and data. Touch ID can be used as a secure way to approve purchases from the App Store℠, iTunes Store® or iBooks Store℠, and with Apple Pay, when paying for physical goods and services within apps.

The new iPads come with iOS 8.1 including Continuity features across iOS 8 and OS X® Yosemite that enable all your Apple products to work together seamlessly. Handoff lets you start an activity on one device and pass it to another, and when your iPhone® is on the same Wi-Fi network, you can make and receive phone calls right from your iPad.

The iPad mini line has been updated to include iPad mini 3 with Touch ID and iPad mini with Retina display, now called iPad mini 2 and starting at just $299, is even more affordable. Both iPads feature a stunning Retina display, amazing A7 chip, 5MP iSight camera, FaceTime HD camera and ultrafast wireless. iPad mini is also available at its most affordable price, starting at $249.

Pricing & Availability
iPad Air 2 and iPad mini 3 come in three gorgeous metallic finishes including gold, silver and space gray, and customers in 29 countries and territories can order online beginning Friday, October 17. Both iPads will be available starting later next week in the US, Australia, Austria, Belgium, Bulgaria, Canada, China (Wi-Fi models only), Czech Republic, Denmark, Finland, France, Germany, Hong Kong, Iceland, Ireland, Italy, Japan, Liechtenstein, Luxembourg, Macau (Wi-Fi models only), Netherlands, New Zealand, Norway, Poland, Portugal, Romania, Singapore, Slovakia, Spain, Sweden, Switzerland and the UK. Availability in Croatia, Greece, Puerto Rico, Russia, Turkey, United Arab Emirates and elsewhere around the world, will continue through the end of October with additional global availability in the coming months. iPads are sold through the Apple Online Store (www.apple.com), Apple’s retail stores and through AT&T, Sprint, T-Mobile, Verizon Wireless, additional carriers and select Apple Authorized Resellers.

iPad Air 2 with Wi-Fi models will be available for a suggested retail price of $499 (US) for the 16GB model, $599 (US) for the 64GB model and $699 (US) for the 128GB model. iPad Air 2 with Wi-Fi + Cellular models will be available for a suggested retail price of $629 (US) for the 16GB model, $729 (US) for the 64GB model and $829 (US) for the 128GB model. iPad mini 3 with Wi-Fi models will be available for a suggested retail price of $399 (US) for the 16GB model, $499 (US) for the 64GB model and $599 (US) for the 128GB model. iPad mini 3 with Wi-Fi + Cellular models will be available for a suggested retail price of $529 (US) for the 16GB model, $629 (US) for the 64GB model and $729 (US) for the 128GB model.

iPad Air, iPad mini 2 and iPad mini, available in silver or space gray, are offered at now more affordable prices. iPad Air starts at $399 (US) for the 16GB with Wi-Fi model, iPad mini 2 starts at $299 (US) for the 16GB with Wi-Fi model, and iPad mini starts at $249 (US) for the 16GB with Wi-Fi model.

To complement the new iPads, a colorful range of cases and covers offer both protection and customization with iPad Air and iPad mini Smart Covers available in seven bright colors and Smart Cases for iPad Air 2 and iPad mini offered in five new elegant shades. Custom-designed polyurethane Smart Covers for iPad Air and iPad mini will be available for a suggested retail price of $39 (US) in black, white, blue, green, pink, yellow and (RED). iPad Air 2 Smart Cases are available in beautiful aniline-dyed leather in midnight blue, olive brown, black, soft pink and (RED) for a suggested retail price of $79 (US) with Smart Cases for iPad mini available in those same colors at a suggested retail price of $69 (US). Smart Covers and Smart Cases are available through the Apple Online Store (www.apple.com), Apple’s retail stores and select Apple Authorized Resellers.

¹ Apple Pay is only available in the US.
² Over the previous generation iPad Air.
³ Battery life depends on device settings, usage and other factors. Actual results may vary.
⁴ Based on theoretical speeds, actual speeds may vary.
⁵ LTE is available through select carriers. Network speeds are dependent on carrier networks. Check with your carrier for details.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Nat Kerris
Apple
nat@apple.com
(408) 974-6877

Andy Bowman
Apple
abowman@apple.com
(408) 783-0619
 
17 Oct
CUPERTINO, California―October 16, 2014―Apple® today announced that customers can start making payments with the touch of a finger on Monday, October 20, when Apple Pay™ becomes available in the US. Apple Pay offers an easy, secure and private way to pay using Touch ID™ on iPhone® 6 and iPhone 6 Plus in stores and within apps. Users of the just-announced iPad Air™ 2 and iPad mini™ 3 will be able to use Touch ID on their devices for Apple Pay within apps. The new service will be enabled by a free software update to iOS 8.

“Our team has worked incredibly hard to make Apple Pay private and secure, with the simplicity of a single touch of your finger,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “The reaction to Apple Pay has been amazing. We continue to add more Apple Pay ready banks, credit card companies and merchants, and think our users will love paying with Apple Pay.”

“We are excited to make it easier and more convenient for our customers to shop at Whole Foods Market,” said Walter Robb, co-CEO of Whole Foods Market. “We are thrilled to be one of the first retailers to accept Apple Pay across all of our locations nationwide as it offers our shoppers a fast, private and secure check out option at our stores.”

Apple Pay is designed to protect the user’s personal information. It doesn’t collect any transaction information that can be tied back to a user and payment transactions are between the user, the merchant and the user’s bank. Apple doesn’t collect your purchase history, so when you are shopping in a store or restaurant we don’t know what you bought, where you bought it or how much you paid for it. Actual card numbers are not stored on the device, instead, a unique Device Account Number is created, encrypted and stored in the Secure Element of the device. The Device Account Number in the Secure Element is walled off from iOS and not backed up to iCloud®. 

Apple Pay supports credit and debit cards from the three major payment networks, American Express, MasterCard and Visa, issued by the top US banks. In addition to American Express, Bank of America, Capital One Bank, Chase, Citi, Wells Fargo and others, who announced support in September, more than 500 new banks from across the country have signed on to Apple Pay. Users can make purchases in stores and within apps, with credit cards issued by many of the leading banks nationwide, which make up 83 percent of the credit card purchase volume in the US.*

Apple Pay in stores is fast and easy to use. Simply hold iPhone near the contactless reader while keeping a finger on Touch ID. In addition to the 262 Apple retail stores in the US, availability from leading retailers at launch include: Aéropostale, American Eagle Outfitters, Babies”R”Us, BJ’s Wholesale Club, Bloomingdale’s, Champs Sports, Chevron and Texaco retail stores including ExtraMile, Disney Store, Duane Reade, Footaction, Foot Locker, House of Hoops by Foot Locker, Kids Foot Locker, Lady Foot Locker, Macy’s, McDonald’s, Nike, Office Depot, Panera Bread, Petco, RadioShack, RUN by Foot Locker, SIX:02, Sports Authority, SUBWAY, Toys”R”Us, Unleashed by Petco, Walgreens, Wegmans and Whole Foods Market. In addition, many others will add support this year, such as Anthropologie, Free People, Sephora, Staples, Urban Outfitters, Walt Disney Parks and Resorts and more.

Checkout is simple and can happen with a single touch—there’s no need to manually fill out lengthy account forms or repeatedly type in shipping and billing information. Your actual card number is kept private and not shared with the online merchant. Online shopping within apps allows users to pay for physical goods and services including apparel, electronics, health and beauty products, tickets and more. Apps with the ability to use Apple Pay at launch include: Apple Store app, Chairish, Fancy, Groupon, HotelTonight, Houzz, Instacart, Lyft, OpenTable, Panera Bread, Spring, Staples, Target and Uber. Many more will support Apple Pay by the end of this year with popular apps such as Airbnb, Disney Store, Eventbrite, JackThreads, Levi’s® Stadium by VenueNext, Sephora, Starbucks, StubHub, Ticketmaster and Tickets.com, among others. 

Leading payment solution providers and terminal suppliers such as Adyen, Authorize.Net, Bank of America Merchant Services, Braintree, CyberSource, Chase Paymentech, First Data, Heartland Payment Systems, iMobile3, NCR, Oracle’s Micros, Stripe, TSYS and VeriFone, among others, are working to bring merchants in stores and in apps the ability to easily, securely and privately accept payments using Apple Pay.

Availability
Apple Pay will be available in the US starting Monday, October 20 with iOS 8.1. For shopping in stores, Apple Pay will work with iPhone 6, iPhone 6 Plus and with Apple Watch™, upon availability. For online shopping within apps, Apple Pay is available on iPhone 6, iPhone 6 Plus, iPad Air 2 and iPad mini 3. Users should contact their bank to determine their card’s eligibility, some banks may not support all card types. Apple Pay will be available in select retailers and apps in 2014. For more information visit www.apple.com/apple-pay.

* American Express, Bank of America, Capital One Bank, Chase, Citi and Wells Fargo at availability with additional banks coming quickly thereafter including Barclaycard, Navy Federal Credit Union, PNC Bank, USAA and U.S. Bank.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Nat Kerris
Apple
nat@apple.com
(408) 974-6877

Laura Newell
Apple
lnewell@apple.com
(408) 974-8811
 
17 Oct
CUPERTINO, California—October 16, 2014—Apple® today announced that OS X® Yosemite, the latest major release of the world’s most advanced desktop operating system, is available as a free upgrade for Mac® users from the Mac App Store℠. Yosemite delivers a fresh, modern look and introduces Continuity features that make it easy to hand off activities between Mac and iOS devices and even make and receive iPhone® calls from your Mac. Yosemite also includes a new Today view, a redesigned Spotlight® and updated versions of Safari®, Mail, Messages and iTunes®.

“OS X Yosemite is the most advanced version of OS X we’ve ever built, with a brand new design, amazing Continuity features and powerful versions of the apps you use every day,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “OS X Yosemite ushers in the future of computing, where your Apple devices all work together seamlessly and magically. It’s something only Apple can do, and it’s available today.”

OS X Yosemite has been redesigned with a fresh, modern look, while maintaining the power and familiarity users expect from a Mac. Streamlined toolbars make more room for your content, and use translucency to reveal additional app content as you scroll.  Other translucent elements, such as window sidebars, take on the feel of your desktop picture and give you a sense of what’s hidden behind the active window. App icons have a clean, consistent design, and a new system font improves readability on every Mac and looks stunning on a Retina® display.

Yosemite includes amazing Continuity features that make your Mac and iOS devices perfect companions.* Handoff automatically passes what you’re doing from one device to another, like writing an email or surfing the web. Instant Hotspot makes using your iPhone’s hotspot as easy as connecting to a Wi-Fi network.** AirDrop® now works between Mac and iOS, so you can quickly and easily share content across devices. All the SMS messages that previously only appeared on your iPhone now can automatically appear in Messages on your Mac and all your iOS devices. You can even make and receive iPhone calls on your Mac.***

Yosemite introduces innovative new features, including:
Today view in Notification Center, giving you quick access to informative widgets for Calendar, Weather, Stocks, Reminders, World Clock and social networks. You can also add widgets like Yahoo! Sports from the Mac App Store to customize your Today view; a new Spotlight, delivering rich information right to your desktop from Wikipedia, Maps, Bing, App Store℠, iTunes Store®, iBooks Store℠, top websites, news and movie showtimes; iCloud Drive℠, so you can store files of any type in iCloud®, organize them any way you like, and access them from your Mac, iPhone, iPad® or even a Windows PC; a streamlined new Safari that delivers the fastest performance, as well as the longest battery life for web browsing and Netflix HD video streaming on the Mac; an updated version of Mail, which includes Markup for quickly filling out and signing forms and PDFs right within Mail, plus Mail Drop, which makes it easy to send large attachments up to 5GB for free;  enhanced Messages, so now you can add participants to your ongoing group conversations, see their locations on a map, quickly access attachments and even mute notifications;  iTunes 12, which has a sleek new look, is fast and simple to use, and makes it easier to switch between browsing your music library and discovering new music on the iTunes Store. A new Recents view makes it easy to access the media you just purchased or recently played; and Family Sharing, so family members can now browse and download each other’s iTunes, iBooks® or Mac App Store purchases.
Yosemite also delivers platform technologies that make it easier for developers to create amazing new Mac apps. Swift™ is a powerful, next-generation programming language for iOS and OS X that’s fast, modern, interactive and helps developers write safer and more reliable code. SpriteKit makes it easier for developers to incorporate realistic motion, lighting and physics in games and when integrated with SceneKit, makes it simple to create games with animated 3D scenes and effects.

Pricing & Availability
OS X Yosemite is available as a free upgrade today from the Mac App Store. Yosemite supports all Macs introduced in 2009 or later, and some models introduced in 2007 and 2008. For a complete list of system requirements and compatible systems, please visit apple.com/osx/how-to-upgrade. Continuity features require iOS 8.1, which is available as a free upgrade starting October 20. OS X Server 4.0 requires Yosemite and is available from the Mac App Store for $19.99 (US).

* Some Continuity features require advanced Bluetooth LE and Wi-Fi features available only in more recent Macs.
** Check with your carrier for hotspot availability.
*** Cellular data charges may apply.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Ryan James
Apple
ryanj@apple.com
(408) 862-5585

Bill Evans
Apple
bevans@apple.com
(408) 974-0610
 
17 Oct
CUPERTINO, California—October 16, 2014—Apple® today unveiled the 27-inch iMac® with Retina® 5K display, featuring the world’s highest resolution display with a breathtaking 14.7 million pixels. At this amazing resolution, text appears sharper than ever, videos are unbelievably lifelike, and you can see new levels of detail in your photos. With the latest quad-core processors, high-performance graphics, Fusion Drive and Thunderbolt 2, iMac with Retina 5K display is the most powerful iMac ever made—it’s the ultimate display combined with the ultimate all-in-one.

“Thirty years after the first Mac changed the world, the new iMac with Retina 5K display running OS X Yosemite is the most insanely great Mac we have ever made,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “With a breathtaking 14.7 million pixel display, faster CPU and graphics, Fusion Drive, and Thunderbolt 2, it’s the most beautiful and powerful iMac ever.”

iMac with Retina 5K display delivers an amazingly immersive user experience. With a resolution of 5120 x 2880, iMac with Retina 5K display has four times more pixels than the standard 27-inch iMac and 67 percent more pixels than a 4K display. Text looks as sharp as it does on a printed page, and you can see more of your high-resolution photos with pixel-for-pixel detail. In apps like Final Cut Pro® X, you can view 4K video at full size while still leaving plenty of room for your assets and editing tools.

The display on the new 27-inch iMac has been engineered for performance, power efficiency and stunning visual quality. iMac with Retina 5K display uses a precisely manufactured oxide TFT-based panel to deliver vivid display brightness from corner to corner. A single supercharged Apple-designed timing controller (TCON), with four times the bandwidth, drives all 14.7 million pixels. iMac with Retina 5K display also uses highly efficient LEDs and organic passivation to improve image quality and reduce display power consumption by 30 percent, even while driving four times more pixels at the same brightness. To improve the contrast ratio, iMac with Retina 5K display uses a new photo alignment process and a compensation film to deliver blacker blacks and more vibrant colors from any viewing angle. In addition, every iMac with Retina 5K display is calibrated using three state-of-the-art spectroradiometers to ensure precise and accurate color.

Not only is iMac with Retina 5K display more beautiful on the outside, it is also more powerful on the inside. It comes with a 3.5 GHz quad-core Intel Core i5 processor with Turbo Boost speeds up to 3.9 GHz, and for the first time can be configured with a 4 GHz quad-core Intel Core i7 processor with Turbo Boost speeds up to 4.4 GHz. Every new iMac with Retina 5K display also comes with AMD Radeon R9 M290X graphics and can be configured with AMD Radeon R9 M295X graphics, delivering up to 3.5 teraflops of computing power, the most powerful graphics ever offered on an iMac. iMac with Retina 5K display comes standard with 8GB of memory and a 1TB Fusion Drive for the first time. The new iMac can also be configured with up to 32GB of memory, a 3TB Fusion Drive, or up to 1TB of super-fast, PCIe-based flash storage. In addition, iMac with Retina 5K display includes two Thunderbolt 2 ports that deliver up to 20Gbps each, twice the bandwidth of the previous generation.

Every new Mac® comes with OS X® Yosemite, a powerful new version of OS X, redesigned and refined with a fresh, modern look, powerful new apps and amazing new Continuity features that make working across your Mac and iOS devices more fluid than ever. OS X Yosemite is also engineered to take full advantage of the iMac’s Retina 5K display, delivering stunning clarity across all your apps.

iMovie®, GarageBand® and the suite of iWork® apps come free with every new Mac. iMovie lets you easily create beautiful movies, and you can use GarageBand to make new music or learn to play piano or guitar. iWork productivity apps, Pages®, Numbers® and Keynote®, make it easy to create, edit and share stunning documents, spreadsheets and presentations. iWork has been redesigned with a new look, support for iCloud Drive℠ and a host of new features, including a new comments view in Pages. iWork for iCloud® beta lets you create your document on iPad®, edit it on your Mac and collaborate with friends, even if they’re on a PC.

Pricing & Availability
iMac with Retina 5K display begins shipping today with a 3.5 GHz quad-core Intel Core i5 with Turbo Boost speeds up to 3.9 GHz, AMD Radeon R9 M290X graphics and a 1TB Fusion Drive for a suggested retail price of $2,499 (US). Customers can order iMac with Retina 5K display through the Apple Online Store (www.apple.com).

Additional technical specifications, configure-to-order options and accessories are available online at www.apple.com/imac.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Colin Smith
Apple
colins@apple.com
(408) 862-1171

Jennie Orphanopoulos
Apple
jennieo@apple.com
(408) 783-0203
 
17 Oct
CUPERTINO, California—October 16, 2014—Apple® today updated Mac® mini with the latest technologies and a new lower starting price, making Apple’s most affordable Mac an even better value. Mac mini now features fourth generation Intel Core processors, integrated graphics that are up to 90 percent faster,* 802.11ac Wi-Fi and Thunderbolt 2 and is still the world’s most energy efficient desktop.**

“People love Mac mini. It’s a great first Mac or addition to your home network, and the new Mac mini is a nice upgrade packed into an incredibly compact design,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “With the latest CPU and graphics, faster Wi-Fi, two Thunderbolt 2 ports, OS X Yosemite, and starting at just $499, the new Mac mini is the best value ever.”

The new Mac mini delivers new levels of graphics performance, expandability and connectivity. New integrated Intel HD Graphics 5000 and Intel Iris Graphics deliver up to 90 percent faster graphics performance than the previous generation.* Mac mini now includes two Thunderbolt 2 ports, each delivering up to 20Gbps of bandwidth to each port, as well as next-generation 802.11ac Wi-Fi that is up to three times faster when connected to an 802.11ac base station. Mac mini is still the world’s most energy efficient desktop, exceeding Energy Star 6.1 requirements by seven times the standard and consuming as few as 6 watts of power at idle.**

Every new Mac comes with Mac OS® X Yosemite, a powerful new version of OS X®, redesigned and refined with a fresh, modern look, powerful new apps and amazing new Continuity features that make working across your Mac and iOS devices more fluid than ever.

iMovie®, GarageBand® and the suite of iWork® apps come free with every new Mac. iMovie lets you easily create beautiful movies, and you can use GarageBand to make new music or learn to play piano or guitar. iWork productivity apps, Pages®, Numbers® and Keynote®, make it easy to create, edit and share stunning documents, spreadsheets and presentations. iWork has been redesigned with a new look, support for iCloud Drive℠ and a host of new features, including a new comments view in Pages. iWork for iCloud® beta lets you create your document on iPad®, edit it on your Mac and collaborate with friends, even if they’re on a PC.

Pricing & Availability
Mac mini begins shipping today. Mac mini comes in three standard models: a 1.4 GHz dual-core Intel Core i5 with Turbo Boost speeds up to 2.7 GHz, 4GB of memory, Intel HD Graphics 5000 and a 500GB hard drive starting at a suggested retail price of $499 (US); a 2.6 GHz dual-core Intel Core i5 processor with Turbo Boost speeds up to 3.1 GHz, 8GB of memory, Intel Iris Graphics and a 1TB hard drive starting at suggested retail price of $699 (US); and a 2.8 GHz dual-core Intel Core i5 processor with Turbo Boost speeds up to 3.3 GHz, 8GB of memory, Intel Iris Graphics and a 1TB Fusion Drive starting at a suggested retail price of $999 (US). Customers can order Mac mini through the Apple Online Store (www.apple.com).

Customers can choose to configure their Mac mini with up to a 3.0 GHz dual-core Intel Core i7 processor, up to 16GB of memory, and up to a 1TB  PCIe-based flash drive. Additional technical specifications, configure-to-order options and accessories are available online at www.apple.com/mac-mini.

*Testing conducted by Apple in October 2014 using preproduction Mac mini configurations. For more information visit www.apple.com/macmini/features.html.
**Claim based on energy efficiency categories and products listed within the EPA ENERGY STAR 6.1 energy database. EPEAT is an independent organization that helps customers compare the environmental performance of notebooks and desktops. For more information visit www.epeat.net.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Colin Smith
Apple
colins@apple.com
(408) 862-1171

Jennie Orphanopoulos
Apple
jennieo@apple.com
(408) 783-0203
 
13 Oct
CUPERTINO, California—October 13, 2014—Apple® today announced that iPhone® 6 and iPhone 6 Plus, the biggest advancements in iPhone history, will arrive in 36 additional countries and territories across Europe, Asia, the Middle East, Latin America and Africa by the end of October. iPhone 6 and iPhone 6 Plus will be available in a total of 69 countries and territories by the end of the month and are on track to be available in more than 115 countries by the end of the year, making this the fastest iPhone rollout ever.

iPhone 6 and iPhone 6 Plus feature stunning 4.7-inch and 5.5-inch Retina® HD displays and are packed with innovative technologies in an all-new dramatically thin and seamless design that is still comfortable to hold and easy to use. Both models are better in every way, and include: the Apple-designed A8 chip with second generation 64-bit desktop-class architecture for blazing fast performance and power efficiency; advanced iSight® and FaceTime® HD cameras; and ultrafast wireless technologies.

The new iPhones come with iOS 8, the biggest release since the App Store℠, featuring a simpler, faster and more intuitive user experience with new Messages and Photos features, predictive typing for Apple’s QuickType™ keyboard and Family Sharing. iOS 8 also includes the new Health app, giving you a clear overview of your health and fitness data and iCloud Drive℠, so you can store your documents and access them from anywhere.

Apple’s fastest-ever iPhone rollout continues on the following dates:
Friday, October 17: China, India and Monaco Thursday, October 23: Israel Friday, October 24: Czech Republic, French West Indies, Greenland, Malta, Poland, Reunion Island and South Africa Thursday, October 30: Bahrain and Kuwait Friday, October 31: Albania, Bosnia, Croatia, Estonia, Greece, Guam, Hungary, Iceland, Kosovo, Latvia, Lithuania, Macau, Macedonia, Mexico, Moldova, Montenegro, Serbia, South Korea, Romania, Slovakia, Slovenia, Ukraine and Thailand
iPhone 6 comes in gold, silver or space gray, and is available in the US for a suggested retail price of $199 (US) for the 16GB model, $299 (US) for the 64GB model and a new 128GB model for $399 (US) with a two-year contract.* iPhone 6 Plus comes in gold, silver or space gray, and is available in the US for a suggested retail price of $299 (US) for the 16GB model, $399 (US) for the 64GB model and $499 (US) for the new 128GB model with a two-year contract.* Both models will be available from the Apple Online Store (www.apple.com), carriers and select Apple Authorized Resellers. Customers are encouraged to check online to receive updates on availability and estimated delivery dates. 

iPhone 6 and iPhone 6 Plus are available in the US, Australia, Austria, Belgium, Canada, Denmark, Finland, France, Germany, Hong Kong, Ireland, Isle of Man, Italy, Japan, Liechtenstein, Luxembourg, Netherlands, New Zealand, Norway, Portugal, Puerto Rico, Qatar, Russia, Saudi Arabia, Singapore, Spain, Sweden, Switzerland, Taiwan, Turkey, United Arab Emirates, the UK and the US Virgin Islands.

* For qualified customers only. Check with your carrier for details.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Nat Kerris
Apple
nat@apple.com
(408) 974-6877

Teresa Brewer
Apple
tbrewer@apple.com
(408) 974-6851
 
30 Sep
BEIJING—September 30, 2014—Apple® today announced that iPhone® 6 and iPhone 6 Plus, the biggest advancements in iPhone history, will be available in China beginning Friday, October 17 from the Apple Online Store (www.apple.com), Apple’s retail stores, and an expansive network of retail stores through all three major carriers and Apple Authorized Resellers. With support for TD-LTE and FDD-LTE, iPhone 6 and iPhone 6 Plus provide customers access to 4G/LTE networks from China Mobile, China Telecom and China Unicom across mainland China. Customers can pre-order iPhone 6 and iPhone 6 Plus from the Apple Online Store beginning Friday, October 10. Beginning Tuesday, October 14, customers can reserve the new iPhones for in-store pick-up starting Friday, October 17.

“We are thrilled to bring iPhone 6 and iPhone 6 Plus to our customers in China on all three carriers at launch,” said Apple’s CEO Tim Cook. “With support for TD-LTE and FDD-LTE, iPhone 6 and iPhone 6 Plus customers will have access to high-speed mobile networks from China Mobile, China Telecom and China Unicom for an incredible experience.”

iPhone 6 and iPhone 6 Plus are the biggest advancements in iPhone history, featuring two new models with stunning 4.7-inch and 5.5-inch Retina® HD displays, and packed with innovative technologies in an all-new dramatically thin and seamless design that is still comfortable to hold and easy to use. Both models are better in every way and include: the Apple-designed A8 chip with second generation 64-bit desktop-class architecture for blazing fast performance and power efficiency; advanced iSight® and FaceTime® HD cameras; and ultrafast wireless technologies.

The new iPhones include iOS 8, the biggest release since the App Store℠, featuring a simpler, faster and more intuitive user experience with new Messages and Photos features, predictive typing for Apple’s QuickType™ keyboard and Family Sharing. iOS 8 also includes the new Health app, giving you a clear overview of your health and fitness data and iCloud Drive℠, so you can store files and access them from anywhere. 

Pricing & Availability
iPhone 6 comes in gold, silver or space gray, and is available in China for a suggested retail price of 5,288 (RMB) for the 16GB model, 6,088 (RMB) for the 64GB model and, for the first time, a new 128GB model for 6,888 (RMB). iPhone 6 Plus comes in gold, silver or space gray, and is available in China for a suggested retail price of 6,088 (RMB) for the 16GB model, 6,888 (RMB) for the 64GB model and 7,788 (RMB) for the new 128GB model. Both models are available in China from the Apple Online Store (www.apple.com), by reservation only from Apple’s retail stores, and through China Mobile, China Telecom, China Unicom and Apple Authorized Resellers beginning Friday, October 17. Customers can pre-order iPhone 6 and iPhone 6 Plus from the Apple Online Store beginning Friday, October 10. Beginning Tuesday, October 14, customers can reserve the new iPhones for in-store pick-up starting Friday, October 17.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Tiffany Yang
Apple
tiffany_yang@apple.com
+86 108 525 5785

Teresa Brewer
Apple
tbrewer@apple.com
+1 (408) 974-6851
 
22 Sep
CUPERTINO, California—September 22, 2014— Apple® today announced it has sold over 10 million new iPhone® 6 and iPhone 6 Plus models, a new record, just three days after the launch on September 19. iPhone 6 and iPhone 6 Plus are available in the US, Australia, Canada, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the UK and will be available in more than 20 additional countries on September 26. The new iPhones will be available in 115 countries by the end of the year. 

“Sales for iPhone 6 and iPhone 6 Plus exceeded our expectations for the launch weekend, and we couldn’t be happier,” said Tim Cook, Apple’s CEO. “We would like to thank all of our customers for making this our best launch ever, shattering all previous sell-through records by a large margin. While our team managed the manufacturing ramp better than ever before, we could have sold many more iPhones with greater supply and we are working hard to fill orders as quickly as possible.”

iPhone 6 and iPhone 6 Plus are the biggest advancements in iPhone history, featuring two new models with stunning 4.7-inch and 5.5-inch Retina® HD displays, and packed with innovative technologies in an all-new dramatically thin and seamless design that is still comfortable to hold and easy to use. Both models are better in every way and include: the Apple-designed A8 chip with second generation 64-bit desktop-class architecture for blazing fast performance and power efficiency; advanced iSight® and FaceTime® HD cameras; ultrafast wireless technologies; and Apple Pay™, an easier way to simply and securely make payments with just the touch of a finger.*

The new iPhones include iOS 8, the biggest release since the App Store℠, featuring a simpler, faster and more intuitive user experience with new Messages and Photos features, predictive typing for Apple’s QuickType™ keyboard and Family Sharing. iOS 8 also includes the new Health app, giving you a clear overview of your health and fitness data and iCloud Drive℠, so you can store files and access them from anywhere. 

Customers are encouraged to check the Apple Store® app or online to receive updates on availability and estimated delivery dates. Every customer who buys an iPhone 6 or iPhone 6 Plus at an Apple retail store will be offered free Personal Setup service, helping them customize their iPhone by setting up email, showing them new apps from the App Store and more, so they’ll be up and running with their new iPhone before they leave the store. Customers can also learn more about iOS 8 and their new device through free workshops at all Apple retail stores worldwide. In the US, the new iPhones are also available through AT&T, Sprint, T-Mobile, Verizon Wireless, and additional carriers, and Apple Authorized Resellers including Best Buy, Radio Shack, Target and Walmart.

Pricing & Availability
iPhone 6 comes in gold, silver or space gray, and is available in the US for a suggested retail price of $199 (US) for the 16GB model, $299 (US) for the 64GB model and, for the first time, a new 128GB model for $399 (US) with a two-year contract**. iPhone 6 Plus comes in gold, silver or space gray, and is available in the US for a suggested retail price of $299 (US) for the 16GB model, $399 (US) for the 64GB model and $499 (US) for the new 128GB model with a two-year contract**. Both models are available for sale from the Apple Online Store (www.apple.com), Apple’s retail stores, and through AT&T, Sprint, T-Mobile, Verizon Wireless, and additional carriers, and Apple Authorized Resellers including Best Buy, Radio Shack, Target and Walmart. iPhone 6 and iPhone 6 Plus are available in the US, Australia, Canada, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the UK.

iPhone 6 and iPhone 6 Plus will roll out worldwide to more than 20 additional countries on September 26, including Austria, Belgium, Denmark, Finland, Ireland, Isle of Man, Italy, Liechtenstein, Luxembourg, Netherlands, New Zealand, Norway, Portugal, Qatar, Russia, Saudi Arabia, Spain, Sweden, Switzerland, Taiwan, Turkey and United Arab Emirates. iPhone 6 and iPhone 6 Plus will be available in 115 countries by the end of the year. 

* Apple Pay will be available to iPhone 6 and iPhone 6 Plus customers in the US as a free update to iOS 8 this October.
** For qualified customers only. Check with your carrier for details.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Teresa Brewer
Apple
tbrewer@apple.com
(408) 974-6851

Trudy Muller
Apple
tmuller@apple.com
(408) 862-7426

Natalie Kerris
Apple
nat@apple.com
(408) 974-6877
 
15 Sep
CUPERTINO, California—September 15, 2014—Apple® today announced a record number of first day pre-orders of iPhone® 6 and iPhone 6 Plus, the biggest advancements in iPhone history, with over four million in the first 24 hours. Demand for the new iPhones exceeds the initial pre-order supply and while a significant amount will be delivered to customers beginning on Friday and throughout September, many iPhone pre-orders are scheduled to be delivered in October. Additional supply of iPhone 6 and iPhone 6 Plus will be available to walk-in customers on Friday, September 19 at 8:00 a.m. local time at Apple retail stores. Customers are encouraged to arrive early or order online from the Apple Online Store (www.apple.com) to pickup in-store or receive an estimated delivery date. Both models will also be available on Friday from AT&T, Sprint, T-Mobile, Verizon Wireless, additional carriers and select Apple Authorized Resellers.

“iPhone 6 and iPhone 6 Plus are better in every way, and we are thrilled customers love them as much as we do,” said Tim Cook, Apple’s CEO. “Pre-orders for iPhone 6 and iPhone 6 Plus set a new record for Apple, and we can’t wait to get our best iPhones yet into the hands of customers starting this Friday.”

iPhone 6 and iPhone 6 Plus will be available in the US, Australia, Canada, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the UK beginning this Friday, September 19 and in more than 20 additional countries beginning on Friday, September 26 including Austria, Belgium, Denmark, Finland, Ireland, Isle of Man, Italy, Liechtenstein, Luxembourg, Netherlands, New Zealand, Norway, Portugal, Qatar, Russia, Saudi Arabia, Spain, Sweden, Switzerland, Taiwan, Turkey and United Arab Emirates. 

iPhone 6 and iPhone 6 Plus are the biggest advancements in iPhone history, featuring two new models with stunning 4.7-inch and 5.5-inch Retina® HD displays, and packed with innovative technologies in an all-new dramatically thin and seamless design that is still comfortable to hold and easy to use. Both models are better in every way and include: the Apple-designed A8 chip with second generation 64-bit desktop-class architecture for blazing fast performance and power efficiency; advanced iSight® and FaceTime® HD cameras; ultrafast wireless technologies; and Apple Pay™, an easy way to simply and securely make payments with just the touch of a finger.*

The new iPhones include iOS 8, the biggest release since the App Store℠, featuring a simpler, faster and more intuitive user experience with new Messages and Photos features, predictive typing for Apple’s QuickType™ keyboard and Family Sharing. iOS 8 also includes the new Health app, giving you a clear overview of your health and fitness data and iCloud Drive℠, so you can store files and access them from anywhere.

Pricing & Availability
Every customer who buys an iPhone 6 or iPhone 6 Plus at an Apple retail store will be offered free Personal Setup to help them customize their iPhone by setting up email, showing them new apps from the App Store and more, so they’ll be up and running with their new iPhone before they leave the store.

iPhone 6 comes in gold, silver or space gray, and will be available in the US for a suggested retail price of $199 (US) for the 16GB model, $299 (US) for the 64GB model and, for the first time, a new 128GB model for $399 (US) with a two-year contract.** iPhone 6 Plus comes in gold, silver or space gray, and will be available in the US for a suggested retail price of $299 (US) for the 16GB model, $399 (US) for the 64GB model and $499 (US) for the new 128GB model with a two-year contract.** Both models will be available from Apple retail stores, the Apple Online Store (www.apple.com), and through AT&T, Sprint, T-Mobile, Verizon Wireless, additional carriers, and select Apple Authorized Resellers including Best Buy, Target and Walmart. 

* Apple Pay will be available to iPhone 6 and iPhone 6 Plus customers in the US as a free update to iOS 8 this October.
** For qualified customers only. Check with your carrier for details.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Nat Kerris
Apple
nat@apple.com
(408) 974-6877

Teresa Brewer
Apple
tbrewer@apple.com
(408) 974-6851

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