16 Mar
Currently on platforms 5 and 6 of JR Ikebukuro Station there are vending machines dispensing free cans of a new UCC Coffee drink. At random times twice a day for one hour each lucky people visiting the pop-up shop “mediacure” booth on the Yamanote Line platforms can receive samples.
This campaign is hoping to build up [...]
16 Mar
Since fashion market watcher David Marx hit the bulls eye perfectly with his assessment of Abercrombie’s new Ginza flagship store, we have very little to add to the story besides the tweet we blurted out while in the midst of the most traumatic shopping afternoon ever. Actually, we were scouting the store for a client [...]
16 Mar
Ryoma Sakamoto (坂本龍馬) is one of the most mythologized of Japan’s modern heroes. The Shikoku samurai was assassinated in Kyoto at the age of thirty-three, but not before helping to start the Meiji Revolution. He’s always been extremely popular but the current NHK Taiga Drama “Ryoden” has turned things supernova.
Everyone you go there are Sakamoto [...]
15 Mar
We’ve known for some time that management guru Peter Drucker is popular in Japan. Diamond, Inc. has published 81 books by or involving Drucker in Japanese since the 1950s, including many over the last couple of years that explain his writings for beginners and office workers who want to put them into practice.
However, perhaps the [...]
12 Mar
April is approaching so it must be the season for marketing involving sakura (cherry blossom). We already reported this week about the desktop sakura tree and now we hear about a big, fun automobile campaign .
Mini is currently promoting the debut of its Japan-only original vehicle, the Mini Meets Sakura Edition Nippon, through decidedly [...]