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NTT DOCOMO Global Site: Press Releases Latest news from NTT DOCOMO in Japan DOCOMO to Increase Investment in mmbi, Inc., an Approved Key Terrestrial Business Operator for Mobile Reception of V-High Multimedia Broadcasting Services (Nov 29) TOKYO, JAPAN, November 29, 2011 --- NTT DOCOMO, INC. announced today that it will subscribe to a new share issuance through a third-party share allotment by its subsidiary mmbi, Inc., an approved key terrestrial broadcasting business operator for mobile reception of “Mobacas” V-High multimedia broadcasting services, in accordance with today’s mmbi board resolution. DOCOMO, aiming at further expansion of its group’s business scope, will purchase 584,380 shares of mmbi’s common stock for 29.219 billion Japanese yen, raising its shareholding from 51.0% at present to 60.45%. DOCOMO, which is transitioning into an integrated service company placing mobility at the core, will continue to fully support mmbi’s “NOTTV”, broadcasting station for smartphones, by offering compatible handsets to DOCOMO customers. Outline of subscription for new share issuance through third-party share allotment Share allotment date: December 6, 2011 Subscribed shares: 584,380 common shares (Total shares owne... DOCOMO Again Earns Highest Marks in Customer-Satisfaction Study (Nov 24) TOKYO, JAPAN, November 24, 2011 --- NTT DOCOMO, INC. announced today that it received the highest marks among Japan’s mobile phone operators in the 2011 Japan Mobile Phone Service StudySM, a customer-satisfaction study conducted by J.D. Power Asia Pacific. This is the second consecutive year in which the company has received top marks in the customer-satisfaction study, another indication that DOCOMO continues to offer unrivaled mobile experiences in the Japanese market. The study examined customer satisfaction with mobile phone operators based on six factors: handset, service offered, network quality/coverage area, cost, handset purchase experience and customer care. DOCOMO scored the highest in four factors: service offered, network quality/coverage area, handset purchase experience and customer care. Previously, DOCOMO also received the highest marks among mobile operators in the J.D. Power Asia Pacific 2011 Japan Business Mobile Phone Service StudySM announced in September, t... DOCOMO Releases Medium-Term Vision 2015 “Shaping a Smart Life” (Nov 2) TOKYO, JAPAN, November 2, 2011 --- NTT DOCOMO, INC. today announced its new Medium-Term Vision 2015 “Shaping a Smart Life” to establish clear steps and initiatives to be implemented in order to realize the company’s Corporate Vision for 2020, “Pursuing Smart Innovation: HEART”. By propelling service innovation and convergence of industries/services with “DOCOMO’s clouds”, DOCOMO will aim to offer enhanced safety and security and deliver more convenient and efficient solutions to people’s everyday lives and businesses, to fulfill smart lives. Initiatives for evolution of mobile services DOCOMO will provide customers with greater enjoyment and convenience through flexible and expandable services and content in an open environment, in addition to enhancing operability through a diverse lineup of devices centered on smartphones. In addition to offering customers enhanced security environment and customer-support for greater peace of mind, DOCOMO will deliver a highly stable data-commu... NTT DOCOMO Unveils 24 New Mobile Devices— New generation of smartphones, including Xi™ LTE models — (Oct 18) TOKYO, JAPAN, October 18, 2011 --- NTT DOCOMO, INC. announced today its 2011 winter — 2012 spring product lineup of 24 models for launch in or after November, including 14 smartphones, the largest and most diverse collection ever released by DOCOMO. DOCOMO’s new smartphone lineup meets a broad range of needs for users in Japan: Smartphones for DOCOMO’s extra-high-speed next-generation LTE service, Xi (read “Crossy”), for mobile data communication at up to 75 Mbps (4 models). Smartphones equipped for mobile-wallet (Osaifu-Keitai™), infrared-based data exchange, one-seg mobile TV and tethering (9 models). Enhanced features for smartphones, such as dual-core CPUs (7 models), large HD-quality liquid crystal screens and high-spec cameras. Wide range of smartphone designs and colors, including two collaboration models. All smartphones equipped for Area Mail™ transmissions of Earthquake Early Warnings from the Japan Meteorological Agency. DOCOMO also announced today the mid-November l... DOCOMO to Introduce Multiple Billing Plans for LTE Devices (Oct 18) TOKYO, JAPAN, October 18, 2011 --- NTT DOCOMO, INC. announced today that in conjunction with the coming launch of smartphones for its extra-high-speed next-generation LTE service, Xi™ (read “Crossy”), several new billing plans covering both voice and data services will be introduced following the debut of the first Xi smartphone in or after November. DOCOMO will offer two pay-as-you-go voice billing plans—“Type Xi Plan” and two-year “Type Xi Plan Ninen”—plus two flat-rate data billing plans—“Xi Packet Flat-rate” and the two-tiered “Xi Packet Flat-Rate Double.” Specially discounted introductory rates will be offered for the flat-rate plans. “Xi Packet Flat-rate” will be available for just 4,410 yen (including tax) per month through April 2012, compared to the regular rate of 5,985 yen thereafter. The two-tiered “Xi Packet Flat-rate Double” will be available for between 2,100 yen and 4,935 yen through April 2012, compared to the regular rate of 2,100 yen to 6,510 yen thereafter (see... NTT and NTT DOCOMO to Participate in ITU Telecom World 2011 (Oct 11) NTT Group members Nippon Telegraph and Telephone Corporation (NTT) and NTT DOCOMO, INC. (NTT DOCOMO) announced today their participation in ITU Telecom World 2011 in Geneva, Switzerland from October 24 to 27. The two companies will present a wide range of advanced services and technologies at the Japan Pavilion (5340, Hall 5), including network-based digital signage, smart networks and a management system for integrated networks. Specific exhibits and demonstrations will include: NTT Technology for digital signage (electronic signs and posters) connected to a next-generation network: “Hikari Signage,” NTT’s branded lineup of solar-powered billboards, Android OS billboards and related content services. R&D into linking digital signage and mobile phones for cross-media messaging. NTT DOCOMO Initiatives for smart household networks that enable users to remotely control appliances, etc. via mobile phones for reduced-carbon societies. Demonstration of mobile multimedia broadcast... NTT DOCOMO Establishes Sixth U.S. Advisory Board (Oct 3) TOKYO, JAPAN, October 3, 2011 --- NTT DOCOMO, INC. announced today that it has established its sixth U.S. Advisory Board and will convene the first meeting in the United States on October 6. The new board is chaired by former Cellular Telecommunications & Internet Association (CTIA) chairman Tom Wheeler, currently a managing director of Core Capital Partners. Also on the board is Michael Katz, Ph.D., formerly chief economist at the Federal Communications Commission and currently a professor in the Haas School of Business at the University of California, Berkeley. The two-year board will meet with DOCOMO representatives twice each year in the United States. DOCOMO will invite one or two special guests to each meeting, beginning with Professor Pankaj Ghemawat from the IESE Business School in Barcelona. DOCOMO’s U.S. Advisory Board provides insight into global society and economics as related to the company’s management, corporate citizenship and provision of high-quality mobile ser... DOCOMO and Orange to Procure Smartphone from Sharp (Sep 29) TOKYO, JAPAN, September 29, 2011 --- NTT DOCOMO, INC. announced today that it will procure an Android smartphone from Sharp Corporation together with Orange, one of the world’s leading telecommunications operators, marking the first time for an overseas operator to deploy a DOCOMO smartphone. The smartphone model, a 3D-capable handset initially developed for DOCOMO and sold as the AQUOS PHONE SH-12C in Japan, was redesigned for the European market and named the “AQUOS PHONE SH80F.” Orange will introduce the model in France from October as its first mobile device capable of converting images and videos from 2D to 3D in real time. Kiyohito Nagata, Senior Vice President and Managing Director of Strategic Marketing for NTT DOCOMO, INC., said, “We’re very proud of our relationship with Orange, which has made it possible to introduce this innovative 3D smartphone made by Sharp Corporation to the international market. DOCOMO will continue to work closely with Orange as part of a strategy... DOCOMO Deploys Two Large-Zone Base Stations in Tokai Region (Sep 29) TOKYO, JAPAN, September 29, 2011 --- NTT DOCOMO, INC. announced today that it installed two large-zone base stations for mobile coverage during emergencies in the downtown areas of Nagoya and Gifu cities, two of the more densely populated areas in the Tokai Region between Tokyo and Osaka, which historically has been struck by major earthquakes. Both base stations became operational on September 28. Large-zone base stations, which are deployed separately from ordinary base stations in times of emergency, are among DOCOMO’s latest efforts to ensure the maintenance of mobile service during blackouts and natural disasters. Capable of sending and receiving signals to/from handsets in 360 degrees over distances of up to approximately seven kilometers, these special base stations are located on high atop extra-earthquake-resistant structures and incorporate independent power supply and redundant transmission lines for uninterrupted service. DOCOMO will deploy approximately 100 large-zone... NTT DOCOMO to Increase Investment in Germany’s net mobile AG —Enhancement of net mobile’s payment platform in Europe through acquisition of Bankverein Werther— (Sep 22) TOKYO, JAPAN, September 22, 2011 --- NTT DOCOMO, INC. announced today that it plans to make an additional investment of up to 28.4 million euros, or about 3.1 billion yen*, in the leading German mobile and interactive service provider, net mobile AG, which it acquired in 2009 through its wholly-owned German subsidiary. This additional investment will be used by net mobile mainly to acquire a controlling stake in Bankverein Werther, a private German bank with strong electronic commerce and payment services. Utilizing Bankverein Werther’s existing banking license and credit card licenses, as well as the bank’s main systems, net mobile will be able to greatly enhance its mobile payment platform. In addition to net mobile’s current operator-billing systems, such as premium SMS payments, after the acquisition it will offer direct debit and credit card payments and also develop various means of settlement. *Calculated as 1 euro = 110.71 yen Overview of Acquisition of Bankverein Werther... NTT DOCOMO to Exhibit at CEATEC JAPAN 2011 (Sep 21) TOKYO, JAPAN, September 21, 2011 --- NTT DOCOMO today announced that it will be exhibiting at CEATEC JAPAN 2011, Japan’s largest mobile industry trade show, which will be held in Japan from October 4 to 8. DOCOMO will showcase its latest products and services, including its extra-high-speed next-generation LTE service, Xi™ (read “Crossy”), plus a broad array of futuristic ideas and products that demonstrate DOCOMO’s status as a world-class mobile operator and growing provider of comprehensive services centered on mobility Fumio Iwasaki, Executive Vice President and Member of the Board of Directors, will deliver a keynote speech, entitled “DOCOMO’s Network to Support Smart Innovation,” during the show. Highlights of DOCOMO Exhibits at CEATEC (please see attachment) Extra-high-speed, next-generation LTE service Experience the first Xi-compatible tablets “docomo Tablet GALAXY Tab 10.1 LTE SC-01D” and “docomo Tablet ARROWS Tab LTE F-01D,” set for October release. Try out new b... DOCOMO and Vodafone Plan to Form Business Partnership Centered on Corporate Sales (Sep 20) TOKYO, JAPAN, September 20, 2011 --- NTT DOCOMO, INC. announced today it plans to work with Vodafone Group Plc mainly on sales and marketing of corporate services to multinational companies from December 1, 2011. Together with DOCOMO’s existing partnerships with other Asian telecom operators in the Conexus Mobile Alliance, working with Vodafone would enable DOCOMO to further support the global operations of multinational Japanese companies. This landmark collaboration would allow DOCOMO and Vodafone to serve as a single point of contact to provide consultations and solutions to meet the worldwide mobile communication needs of these companies, including customer care for a wide range of operations centered on mobility. Vodafone aims to offer Japanese and other multinational companies superior services backed by DOCOMO’s high-quality mobile networks in Japan and strong corporate sales structure. Strategic partnerships with DOCOMO and other members of Conexus would allow Vodafone to ... DOCOMO Achieves Top Ranking in Business Customer Satisfaction for Mobile Phone and PHS Services (Sep 16) TOKYO, JAPAN, September 16, 2011 --- NTT DOCOMO, INC. announced today that business customers in Japan report to be more satisfied with mobile phone or PHS services from DOCOMO than any other provider — the third consecutive year DOCOMO has achieved this top ranking — according to the J.D. Power Asia Pacific 2009-2011 Japan Business Mobile Phone Service Studies SM. Four factors were examined to determine overall satisfaction: responsiveness of the sales contact, service content, service quality and cost. “It is an honor to receive top ranking for three consecutive years. We sincerely thank our business customers for continuing to acknowledge our high-level service. DOCOMO remains firmly committed to delivering excellent satisfaction to all business customers,” said Tsutomu Shindou, Executive Vice President and Managing Director of Corporate Marketing Division. During the past year, DOCOMO enhanced its service menu for smartphones and tablet handsets by adding new cloud-based and... DOCOMO Unveils Xperia™ PLAY SO-01D Smartphone— PlayStation™Certified Android Smartphone with Real Game Controller — (Sep 14) TOKYO, JAPAN, September 14, 2011 --- NTT DOCOMO, INC. today unveiled the docomo Smartphone Xperia™ PLAY SO-01D, a PlayStation™Certified smartphone that delivers a unique combination of smartphone functionality and immersive gaming. Sale begins in Japan this fall. In landscape mode, the Xperia™ PLAY SO-01D boasts a slide-out gaming control equipped with two analog touch pads and left/right shoulder buttons, including a digital D pad and four action buttons with signature icons — cross, square, circle and triangle. Xperia™ PLAY Game Launcher, an exclusive app from Sony Ericsson Mobile Communications, enables users to find content designed specifically for the Xperia™ PLAY. Users also can enjoy a huge assortment of games from PlayStation®Store, Android Market™, game-maker sites and more. In portrait mode, the Xperia™ PLAY SO-01D offers all the benefits associated with Sony Ericsson’s existing range of high-spec Xperia™ smartphones, including extra-fast HSDPA downlink (max. 14 Mbps) i... DOCOMO to Introduce Two Prepaid Data Billing Plans (Sep 14) TOKYO, JAPAN, September 14, 2011 --- NTT DOCOMO, INC. today announced it will introduce two prepaid billing plans, “Prepaid Data Plan 20h” and “Prepaid Data Plan 100h,” for 3G data communication in Japan this coming December. The plans will first be implemented for Sony Computer Entertainment Inc.’s next generation portable entertainment system, “PlayStation®Vita (3G/Wi-Fi model),” which will be launched in Japan, on December 17. Prepaid Data Plan 20h will cost 980 yen (incl. tax) for 20 hours of access to the DOCOMO 3G network (max. 128 Kbps downlink / 64 Kbps uplink) over a 30-day period. Prepaid Data Plan 100h will cost 4,980 yen (incl. tax) for 103 hours of network access (max. 128 Kbps downlink / 64 Kbps uplink) over a 180-day period, which includes three hours of access at max. speeds of 14 Mbps downlink and 5.7 Mbps uplink in FOMA™ HIGH-SPEED areas of the DOCOMO 3G network. To begin using either plan, or to resume using prepaid billing after allowing either plan to expire,...