Starbucks Japan Launching New Frappuccinos with Ridiculous Hashtag Names

Source: Gaijin Pot

Since Starbucks Japan first opened in 1996, it’s become a social media sensation and gained a huge following on Instagram. Starbucks Japan has almost two million followers and ten million posts for its two most popular hashtags: #スターバックス and #スタバ.

And now, the coffee chain giant is fully leaning into its popularity on Insta for two new drinks that have hashtags built right into the names: #STRAWBERRYVERYMUCHFRAPPUCCINO__RED and #STRAWBERRYVERYMUCHFRAPPUCCINO__WHITE. In words that’s “Strawberry Very Much Frappuccino Red” and “Strawberry Very Much Frappuccino White.” Wait… that still makes no sense.

Anyway, not only are these social media-savvy names long enough to tire out your fingers from typing the whole thing out, but they are also crammed full of the sugary sweet goodness that we’ve come to expect from Starbucks Japan.

According to Starbucks’ press release on April 4, the red version of the frappuccino features a creamy strawberry base with chunks of real strawberries and strawberry syrup stirred in, all topped with whip cream dusted with strawberry powder. The white version pumps it up a notch with white mocha and strawberry macaron crumbles.

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