News On Japan

Aoi Festival Kicks Off in Kyoto

KYOTO, May 15 (News On Japan) - The Aoi Festival, one of Kyoto’s three major traditional festivals, began on May 15th with a vibrant procession of around 500 people dressed in elegant Heian-period garments making their way through the streets of the ancient capital.

At 10:30 a.m., the grand parade set off from the Kyoto Imperial Palace, with participants clad in ornate robes and ceremonial attire reminiscent of the Heian era, recreating the courtly elegance of over a thousand years ago.

The festival, which ranks alongside the Gion Festival and the Jidai Festival as one of Kyoto’s three great celebrations, traces its origins back roughly 1,400 years. It was first held to pacify poor harvests and epidemics, and to pray for abundant crops. At the heart of the event is the Saio-dai, or festival heroine, who this year is Aya Yamauchi. Wearing a multilayered ceremonial kimono known as a jūnihitoe, she graced the tail end of the procession.

The Aoi Festival, formally known as the Kamo Festival, is one of the oldest continuously held festivals in Japan, with origins that trace back over a millennium to the 6th century during the reign of Emperor Kinmei. According to ancient records, the festival began as a response to natural disasters—such as floods and poor harvests—that were believed to be the result of the displeasure of the deities of the Kamo Shrines, specifically Kamigamo and Shimogamo Shrines in Kyoto. In an effort to appease the gods and ensure a bountiful harvest, imperial envoys were dispatched to these sacred sites bearing offerings. Over time, these rituals evolved into a grand procession involving court nobles, and the tradition was formally established as an annual festival of national significance during the Heian period.

The name "Aoi" refers to the hollyhock leaves that adorn the costumes, ox-drawn carts, and horses used in the festival. These leaves were once believed to hold protective powers, warding off natural disasters and ensuring harmony with the gods. The leaves also symbolize the festival’s long-standing ties to agricultural prayer and its deep Shinto roots. During the Heian period, the Aoi Festival became a display of aristocratic culture and aesthetics, featuring finely detailed clothing, ritual performances, and courtly manners, all of which reflected the elegance and formality of the imperial court. The festival was so important that it was considered a state function, with emperors and high-ranking officials in regular attendance.

One of the central figures of the festival is the Saio or Saio-dai, a role historically held by an unmarried female member of the imperial family. The Saio was appointed through a divination ritual and lived in seclusion for purification before serving as the high priestess for the Kamo Shrines. She led the procession and participated in sacred rituals, acting as a bridge between the imperial court and the deities. Although the practice of selecting a Saio from the imperial family ended in the 14th century, the tradition was revived in modern form in 1956, with a chosen woman from Kyoto serving as the Saio-dai, dressed in the iconic twelve-layered jūnihitoe kimono.

The festival declined during periods of war and political unrest, particularly during the turbulent Muromachi and Edo periods. It was even suspended entirely at times due to economic hardship or instability. However, with the Meiji Restoration and the preservation of cultural heritage becoming a national priority, the Aoi Festival was gradually revived. Today, it is a celebrated cultural treasure of Kyoto, attracting large numbers of spectators and preserving the aesthetics and rituals of Japan’s classical court traditions. The festival not only honors ancient beliefs and agricultural rites but also serves as a living museum of Heian-period ceremony and attire, maintaining a direct connection between Japan’s past and present.

Source: YOMIURI

News On Japan
POPULAR NEWS

Ceremonies celebrating those turning 20 were held across Japan on January 12th, with events taking place nationwide to mark Coming of Age Day.

The Wall Street Journal reported on January 8th, citing two Chinese exporters, that the Chinese government has started imposing limits on shipments of rare earths and related materials bound for Japan.

Osamu Suwa, an astronaut with the Japan Aerospace Exploration Agency (JAXA), is set to undertake his first long-term stay aboard the International Space Station, becoming the eighth Japanese astronaut to do so.

A traditional New Year event known as the “Lucky Man Selection,” in which participants compete to be the first to pray for the new year, was held on January 10th at Nishinomiya Shrine in Hyogo Prefecture, the head shrine of “Ebessan,” the deity of prosperous business.

According to vehicle-by-model new car sales figures released on January 8th by the Japan Automobile Dealers Association and the National Light Motor Vehicle Association, the best-selling vehicle in Japan in 2025 was Honda’s light vehicle N-BOX, marking its fourth consecutive year at the top of the rankings.

MEDIA CHANNELS
         

MORE Travel NEWS

At Kawayu Onsen in Tanabe, Wakayama Prefecture, known for its rare hot springs that bubble up when the riverbed is dug, giant papier-mache figures—a winter tradition—have gone on display.

Japan byFood and Shizuka are curating the ultimate 2-week Japan itinerary, featuring the best food experiences and restaurants. For Japan first-timers, this video is a perfect guide for you to eat through the essential destinations in the country beyond sushi and ramen! (Japan by Food)

A ramen shop in Osaka’s Minami district has found itself at the center of controversy after introducing what is known as “dual pricing,” setting different prices for Japanese customers and foreign visitors, prompting questions over fairness as similar pricing structures are increasingly debated at tourist destinations across Japan.

Tourism industry leaders gathered in Naha to mark the start of the new year, as Okinawa’s visitor numbers continue to climb to unprecedented levels. The number of tourists entering Okinawa in fiscal 2025 is expected to exceed 10 million for the first time, setting a new record. With further growth anticipated, executives across the sector shared their outlook for 2026.

A safety prayer ceremony was held ahead of the construction of giant snow sculptures at the Odori site, one of the main venues of the 76th Sapporo Snow Festival, which opens in Sapporo, Hokkaido, on February 4th.

Nishiki Market in Kyoto and Kuromon Market in Osaka, both long known as local kitchens with deep historical roots, are facing a major turning point as a surge in inbound tourism transforms how they operate and who they serve.

The Hankyu Takarazuka Line is notable for having an unusually large number of stations named after shrines and temples, a feature that reflects a distinctive approach to railway-led urban development in Japan.

Twelve men dressed only in traditional loincloths took part in a New Year pilgrimage in the biting cold of Nemuro, eastern Hokkaido, as temperatures plunged to minus 6 degrees Celsius.