Japanese camera maker Nikon will withdraw from the single-lens reflex camera business and shift toward digital offerings amid intensifying competition from smartphone cameras, Nikkei has learned.
Nikon's SLR cameras have been widely used by professional photographers for more than 60 years and have come to be seen as synonymous with the Japanese company.
It now plans to focus resources on mirrorless cameras, which have become mainstream products on the back of more advanced digital technologies.
Nikon's cameras have been losing out to smartphones, which increasingly feature powerful cameras. Nikon aims to beat them by offering products with more unique features.
Nikon has decided to withdraw from the development of SLR cameras, which have been popular with professionals for more than 60 years, and will now concentrate on the development of mirrorless cameras.https://t.co/sAGr21auSd
— Japan Economy Feed (@feed_economy_jp) July 12, 2022
Source: ANNnewsCH
