Mar 28 (Japan Today) - Female flight attendants working for Japan Airlines will be allowed to wear pants and abandon high heels next month, the company said on Thursday, after a feminist campaign took off.
The airline becomes one of the first major Japanese firms to announce the shift after a campaign known as #KuToo last year called to reject mandatory high heels at work, drawing more than 32,000 signatures in an online petition.
The campaign is part of a wider feminism movement in socially conservative Japan, with Japan Airlines saying the new policy was aimed at boosting a "diverse working environment".
"This will be the first time to introduce trousers and to provide additional options for footwear," spokesman Mark Morimoto told the Thomson Reuters Foundation.
The change - to take effect in April - will allow nearly 6,000 female crew members to choose footwear that "best fits their needs", with or without heels, the airline said.
The #KuToo campaign has highlighted the rigid beauty standards on women in Japan, ranked 121 out of 153 countries in the World Economic Forum's latest Global Gender Gap index.
The hashtag is a play on the Japanese words for shoe - kutsu - and pain - kutsu.
It was started by actress and activist Yumi Ishikawa who took to Twitter about being forced to wear high heels for a part-time job at a funeral parlor.
