Toshiba to remove Times Square advertising in cost-cutting move

Nov 22, 2017 | News On Japan

Nov 22, 2017 (Kyodo) - Toshiba Corp. will remove its corporate logo from its prominent position atop the One Times Square Building overlooking New York's iconic tourist hub as part of cost-cutting efforts, sources close to the matter said Wednesday.

In addition to terminating its contract for the Times Square screen in the first half of next year, the company has also formally decided to end its sponsor's agreement with two long-running Japanese television programs -- a popular cartoon show and a Sunday night drama -- at the end of March, the sources said.

Source: ANNnewsCH

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