Toshiba to remove Times Square advertising in cost-cutting move
Kyodo -- Nov 22
Toshiba Corp. will remove its corporate logo from its prominent position atop the One Times Square Building overlooking New York's iconic tourist hub as part of cost-cutting efforts, sources close to the matter said Wednesday.

In addition to terminating its contract for the Times Square screen in the first half of next year, the company has also formally decided to end its sponsor's agreement with two long-running Japanese television programs -- a popular cartoon show and a Sunday night drama -- at the end of March, the sources said.

ニューヨークの観光名所で10年間続いたあの広告が消えることになりました。 経営再建中の東芝は、観光名所として知られるニューヨークのタイムズスクエアにあるビルの最上部に2007年から巨大な広告を設置していましたが、来年前半にも取りやめることを決定しました。

News sources: Kyodo, ANNnewsCH
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