Coca-Cola to launch its first alcoholic drink in Japan
Japan Today -- Mar 08
Coca-Cola plans to launch its first ever alcoholic drink in Japan, in a surprising departure for a U.S. company identified with cola and other non-alcoholic beverages.

While Coca-Cola dabbled in the wine business in the 1970s, the Japanese experiment is "unique" in the company's 125-year history, said Coca-Cola Japan president Jorge Garduno.

The new offering will be in Japan's growing "Chu-Hi" category of beverages, Garduno said in a recent interview posted to the company's website.

"This is a canned drink that includes alcohol; traditionally, it is made with a distilled beverage called shochu and sparkling water, plus some flavoring," he said.

Chu-Hi drinks come in a range of flavors such as grape, strawberry, kiwi and white peach and sometimes replace shochu with vodka.

The drink, which usually has between three and nine percent alcohol and is marketed by leading Japanese beverage companies such as Asahi, Kirin and Takara, is especially popular with young consumers and women.

News source: Japan Today
Sep 20
A policeman was stabbed to death by a knife-wielding man at a police box in the northeastern Japan city of Sendai early on Wednesday. (Jiji)
Sep 20
The date of the wedding between Princess Ayako, the youngest daughter of Emperor Akihito's late cousin, and commoner Kei Moriya was officially set for Oct 29 in a traditional ceremony held Wednesday. (Japan Today)
Sep 20
The estimated number of visitors to Japan in August rose 4.1 pct from a year earlier to 2,577,800, marking single-digit growth for the second consecutive month due to recent disasters in the country, the Japan National Tourism Organization said Wednesday. (Jiji)
Sep 20
Bank of Japan Governor Haruhiko Kuroda said Wednesday that no change has been made to the central bank's resolve to attain its 2 pct inflation target at an early date. (Jiji)
Sep 20
The 2020 Tokyo Olympic and Paralympic organizing committee adopted a plan on Tuesday to offer volunteers 1,000 yen per person a day as transportation expenses. (Jiji)
Sep 19
Flight operations at Kansai International Airport in Osaka have been restored to about half the normal level, two weeks after a massive typhoon hit the island facility. (NHK)
Sep 19
The government says the damaged access bridge for Kansai International Airport in Osaka, western Japan, will likely take around 8 months to fully repair. (NHK)
Sep 19
Shinzo Abe is poised to win a third term as head of his political party on Thursday, putting him on track to become Japan's longest-serving prime minister and realize his dream of reforming the constitution. (Japan Today)
Sep 19
The average land price in Japan as of July 1 increased 0.1 pct from a year before, the first rise since 1991, when the country's asset bubble era was ending, the land ministry said Tuesday. (Jiji)
Sep 19
US spaceflight venture SpaceX says Japanese entrepreneur Yusaku Maezawa will become the first private passenger to fly around the Moon on its next-generation rocket. (NHK)