JR Central to go global with online bullet train booking

Nikkei -- Oct 23

Central Japan Railway plans to expand its ticketless boarding service for the Tokyo-Osaka shinkansen bullet train line as early as April, allowing more foreign visitors to pay for seats in advance abroad.

The smartEX app for online booking is now available only in eight countries and regions, including the U.S., Singapore and Hong Kong, owing to the need for trademark registration. JR Central will offer a website through which foreigners anywhere in the world can register their credit cards and reserve seats.

With tourists seen flocking to Japan for the 2020 Olympics in Tokyo, JR Central aims to reduce congestion at stations by encouraging advance seat purchases.

SmartEX is an online reservation and ticketless boarding service for the Tokaido line connecting Tokyo and Osaka, as well as for the Sanyo line between Osaka and Fukuoka.