News On Japan
Business | 3

Japanese cosmetics brands are drawing renewed attention as global beauty standards, as a Tokyo-based experiential tour beginning on April 8th invites leading influencers from Europe and beyond to explore Japan’s distinctive skincare philosophy and cultural approach to beauty.

SoftBank has applied for a capital alliance with Tokyo Electric Power Company Holdings, according to sources familiar with the matter, following the utility’s call for external partnerships as part of its management restructuring plan.

Mizuho Bank announced on April 9th that it will raise its long-term prime rate, a benchmark for corporate lending, by 0.2 percentage points to 3% annually, reflecting the recent upward trend in interest rates, with the change set to take effect on April 10th.

FamilyMart reported record earnings for the fiscal year ending February 2026 on April 8th, with operating profit rising 18% from a year earlier to 100.2 billion yen, driven by strong sales of rice balls promoted through advertising featuring Shohei Ohtani and successful food portion increase campaigns.

Tokyo Metro announced on April 8th that it has entered into a capital and business alliance with Fit, an operator of 24-hour unmanned gyms, investing 1.5 billion yen as part of efforts to diversify revenue beyond its core railway operations.

Japan’s long-term interest rates climbed to their highest level in roughly 27 years on April 7th, as concerns over rising inflation triggered a broad sell-off in government bonds.

Tokyo’s Ogouchi Dam, a key water source for the capital, has fallen to its lowest level since the Heisei era, raising concerns over potential water shortages as rising temperatures intensify pressure on supply.

A survey of industry participants indicates that rice prices are expected to decline over the next three months, reflecting a continued bearish outlook across the sector.