At the season’s first auction held in Sasayama City, Hyogo Prefecture, locally grown Tamba Matsutake mushrooms fetched a total of 850,000 yen. Freshly harvested mushrooms lined the market floor, drawing excitement among buyers.
A visit to Teppanyaki Kaikan to have dinner of Foie Gras, Wagyu, Lobster and a few side dishes (Aden Films)
Japan byFood and Shizuka are on a quest to try out the best bakeries in Tokyo, proving how the town won the Pastry World Cup in Lyon earlier this year. It’s not a secret how Japan is at the top tier of the food game, but to secure the gold medal for the second time in a row?
YOSHIKI, the world-renowned musician, has helped put the spotlight on Yoichi in Hokkaido, where the town once best known for whisky is now making headlines for wine. Each year, its wine festival draws visitors from across Japan and overseas, with demand so strong that tickets face competition as steep as 13-to-1.
Looking for hidden gems in Tokyo? Join us as we spend an entire day exploring Koenji (高円寺) — one of Tokyo’s coolest neighborhoods loved by locals. From parks and shrines to amazing food, coffee, shopping streets, and even a traditional bathhouse, Koenji is full of surprises. (TabiEats)
The usually abundant seasonal katsuo (bonito) is showing sharp regional contrasts this year, with Chiba Prefecture’s Katsuura port bustling while Kesennuma in Miyagi, Japan’s top landing site for 28 consecutive years, is seeing poor catches and soaring prices.
A visit to Hiyama to have Wagyu Sukiyaki prepared (Aden Films)
FamilyMart held an all-you-can-eat fried chicken event at select stores nationwide on September 26th, offering fans 30 minutes of unlimited Famichiki for 1,000 yen as part of a strategy to raise brand visibility in Hokkaido, where its market share remains low.









